The Right Way to Apply Game Thinking in Consumer Apps
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Applying GAME THINKING in Consumer Apps Ricardo Leon ricardo @pactica.com
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Games can extend far beyond entertainment
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Encourage a desire behavior
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Reach an objective
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What is a game?
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Players not users
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Humans have a natural desire to play
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Humans have a capacity to pretend
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A game has rules that dictate how to play
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A game has a particular goal that a player needs to achieve
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Play Pretend
Goals Rules
PLAYER
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Playing is enjoyment
Play
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fun capture attention &
motivate participation
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inspires exploration and role play
provides the excuse to hang around with friends
purposely play changes how players think, feel, behave, or make a difference in the
real world
easy fun
people fun
serious fun
provides the opportunity to challenge, mastery, and feelings of accomplishments
hard fun
* Nicole Lazzaro, XeoDesign: 4Keys 2Fun
fun capture attention &
motivate participation
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Playing is more interesting when you make meaningful choices
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Players are always free to quit
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Magic Circle Physical space for playing
Johan Huizinga
Pretend
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Magic Circle Real World
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Inside the magic circle, real-world events have special meanings
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Playing games can be an immersive experience
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The magic circle is a place of dreams and fantasy
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A story drives everything
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ted | andrew staton
make me care make me
a promise
make me follow make me
wonder
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The Player Journey Progression from novice to expert
Goals
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Onboardingget players into the game as quickly and easily as possible
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Scaffoldingprovide training wheels and increase difficulty through progression
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FeedbackFrequent encouragement and visualize performance
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Variable RewardsStipulate positive feelings by offering unexpected rewards the user
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Pathway to Masteryget to the point where player has conquer and achieve a real skill
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Framework Define the context
Rules
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Rules have to be clear to the players
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Players agree to the rules, but can redefine them
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Play Pretend
Goals Rules
PLAYER
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Players Behaviors Objective
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