THE RFID BUSINESS AND THE WAY FORWARD · INDUSTRY SOLUTIONS GROUP . MOTOROLA AND RFID •Global...
Transcript of THE RFID BUSINESS AND THE WAY FORWARD · INDUSTRY SOLUTIONS GROUP . MOTOROLA AND RFID •Global...
THE RFID BUSINESS AND THE WAY FORWARD STEPHANE PIQUE DIRECTOR RFID INDUSTRY SOLUTIONS GROUP
MOTOROLA AND RFID
• Global Market Share leader in UHF RFID
Readers
• Broadest UHF RFID Product Portfolio
• Most Recognized RFID Brand awarded by
several analysts and research companies
• Holds over 300 RFID Patents
• 1,000 + RFID customers across the globe
• Product Line Strategy award - Frost &
Sullivan (2011)
2010 Passive UHF RFID Handheld Reader
Vendor Matrix
HANDHELD READERS
FIXED READERS FIXED ANTENNAS
MC3190-Z
UHF
MC9190-Z
UHF
HF (CLIP)
TC55
NFC
FX7500
UHF
FX9500
UHF
OMNII
HF
NFC
DS9808-R
UHF WAP4
UHF
LF
HF
NFC
AN200 AN400 AN480
UHF UHF UHF
AN610 AN620
UHF UHF
AN710 AN720
UHF UHF
RFD5500
(MC55/65/67)
UHF (SLED)
BROADEST RFID PORTFOLIO
DESKTOP
READER
EP10
HF
• American Apparel
• Falabella
• Jones Apparel Grp
• Bloomingdales
• Liverpool
• New Balance
• Staples
• Cost Plus
• Stop & Shop
• Walgreens
• Wills Lifestyle
• Cost Plus
• Defense Logistics
Agency
• Bode Technology
• FEMA
• State of Texas
• Howard County, MD
• US District Courts
• Spanish Postal
• Montreal Transit
• SPAWAR
• GSS
• Luke AFB
• US Citizenship &
Immigration
• City of New York
• Alameda County
• City of Hoboken
• US Army
• National Archives
• San Bernardino Cty.
• US House of Repr.
• DISA • Dole
• Kraft
• Hawaii Dept. of
Agriculture
• Levinoff-Colbex
• Continental AG
• Dow Corning
• Endwave
• Handleman Company
• Mitsubishi Electric
• Volkswagen
• Flour Daniels
• Asahi India Glass
• Ford
• Daimler Trucks
• Dairy Farmers of
America
• H & M Bay Inc.
• KPN
• Lexar
• Megatrux Inc.
• Raytheon
• Van Ness
• Yodabashi
• Kraft
• Kimberly Clark
• Sony
• Logwin
• Prixcar
• Southeaster Container
• Shoppers Drug Mart
• Bank of America
• Wells Fargo
• Hexaware
• Weldon
• Williams & Lick
• Duferco
• Qatar Gas
• Sempra Energy
• Tejas Tubular
• Vale Inco
• National Oil Well
• CBSL
• FMC Technologies
• Huntsman
• Boeing
• British Airports
Authority
• Hong Kong
International Airport
• Lufthansa
• McCarran International
Airport
• Virgin
Retail
• Canadian Rail
• Kraft
• Kimberly-Clark
• Exel
• Packaging Logistics
Services
• TNT
• YCH
• UPS
• Toll Logistics
• Siemens AG
• Penske
• St. Lukes
• McGraw Hill
• Cabuenas Hospital
• Knox Nursery
• Madison Abstract
• Yayasan
• SVG
• Sun
• Cox
• Phoenix Precast
• Aker Shipyards
• Anthony Hardwood
Composites
• Boral Bricks
• Metromont
Transportation /
Distribution
Supply Chain
Manufacturing
Government
Tracking / Cold Chain
Aviation
Industrial
Energy / Utilities
Asset Management
IT Asset Management
RFID CUSTOMERS
MARKET AND TRENDS
PAGE 5
RFID IS AROUND YOU
www.mtlcard.com
$8 OVER
15-20% CAGR
BIL
LIO
N
© Stephane Pique
Reduce
Cost
Automation
Increased
Outcome
Increased
Visibility
Higher
Quality
Increase
Security
Tracking
Traceability
Control
Authentication
Fulfill
Require
ments Law
Mandate
Generate
Value New
Service
New
Product
Feature
CRM
HARD
BENEFITS
Soft
Benefits
RFID DRIVERS AND BENEFITS
RFID TREND #1
RFID ENABLES
OBJECTS
TO BECOME
SMART OBJECTS
1OF 3 NEW SMARTPHONES
COME WITH
NFC TECHNOLOGY
RFID TREND #2
RFID CAN BE CONNECTED TO ANY
TYPE OF SENSORS (TEMP, SPEED, PRESSURE, I/O, MOISTURE, ...)
RFID TREND #3
APPLICATIONS
RFID IN HEALTHCARE
Major applications
• Asset management
• People tracking
(staff, patients and babies)
• Automated inventory
• Surgery tools tracking
THE NEW HOSPITAL IN AARHUS
• The new hospital will be an innovative university hospital
where modern technology supports the high quality in
patient treatment.
around 1.000 FX7500
will be installed
RFID IN RETAIL APPAREL
Major applications • Automated inventory control
• Tracking back to front store
• Customer experience
• Automated POS
• Electronic Article Surveillance
American Apparel
Banana Republic
Bloomingdale‟s
Charles Vogele
Cost Plus
Diesel
Dillard‟s
Dress for Success
Falabella
Galeria Kaufhof
Gerry Weber
Groupe Dynamite
Jade Jeweler
JC Penney
Jones Apparel
Levi‟s
Liverpool
Macy‟s
Marks & Spencer
Metro AG
Mitsukoshi
New Balance
Nine West
Shoppers‟s Drug Mart
Staples
Stop & Shop
The Limited
Walgreens
Wal-Mart
Wills Lifestyle
1/3 OF THE TOTAL US APPAREL MARKET
IS ENGAGED IN RFID ACTIVITIES TODAY
ITEM LEVEL ADOPTION
RFID IN MANUFACTURING
Major applications • Process stearing and mgt
• Inventory management
• E-Kanban with suppliers
• Asset management
• Intelligent tools
RFID IN LOGISTICS
Major applications • Automated in and outbound
• Stock management
• Goods tracking
• Asset management
• Correct content verification
GOOD TO KNOW
PAGE 18
MAJOR BARRIERS
• RFID still seen as competitive advantage
no communication allowed
• Missing IT infrastructure (PC, WIFI, EDI, etc.)
• Masterdata not clean
• Expectations not realistic (e.g. 100% accuracy)
• Change management
• Privacy
1. Potential analysis, brainstorm about all the potential and possibilities,
how does the big picture looks like (involve multidisciplinary team)
2. Chose the low hanging fruits and define what do you want to achieve
3. Conduct a site survey, understand the product to identify, the
processes and the environment
4. Do some basic lab testing if required
5. Define the statement of work with clear objectives and KPIs
6. Calculate the potential business case (include the big picture)
7. Realise a proof of concept or pilot
8. Review and revise your business case and define the ROI
9. Plan and deploy by department, region or product category
10. Focus on training, support and change management
10 STEPS TO GO
EN 16570 - The information sign
and additional information to
be provided by operators of
RFID application systems
EN 16571 - RFID privacy impact
assessment process
Official release by end of June 2014
PRIVACY
USEFUL LINKS (1/2)
• MOTOROLA • www.motorolasolutions.com/rfid
• RFID NETWORK • www.rfid.net
• RFID JOURNAL • www.rfidjournal.com
• INTERNATIONAL RFID BUSINESS ASSOCIATION • www.rfidba.org
• RFID COMMUNITY IN EUROPE • www.rfidineurope.eu
• GS1 • www.gs1.org/epcglobal
USEFUL LINKS (2/2)
• DATABASE OF MAJOR RFID STANDARDS WORLDWIDE • www.grifs-project.eu/db/
• OVERVIEW OF WORLDWIDE UHF FREQUENCY
REGULATIONS • www.gs1.org/docs/epcglobal/UHF_Regulations.pdf
• MAP OF RFID DEPLOYMENTS WORLDWIDE • www.rfidjournalevents.com/map.php
• DATABASE OF RFID LABELS AND TAGS • www.veryfields.net/
• NFC TRIALS; TESTS AND IMPLEMENTATIONS AROUND
THE WORLD • www.nfcworld.com/list-of-nfc-trials-pilots-tests-and-commercial-services-around-the-
world/
OUTLOOK
THANK YOU THANK YOU