03 the reviewcandyrice design

A monthly newsletter of marketing ideas, photos, and fun.

why smart business owners send regular newsletters without being overwhelmedfresh inspiration from unexpected places, like sombrero horses and a teenage portrait series a first-time author narrows down our cover designs for his new bookmarketing tip for keeping clients loyal during a downturn and a funny photo just for fun

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newsletterswhat smart business owners know

all images by candy rice 1 : mt. evans road in snow 2,4,6,8,9 : cathy, portrait series 3 : western scenic5 : amazing portrait location7 : sombrero horses

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Why do smart business owners send out newsletters? There are several great reasons:

Secure new clients • Generate new business from existing clients • Inform clients about what’s happening • Establish yourself as a brilliant expert • Introduce new products or services to • existing clients, or inform of opportunities to save

Newsletters work best when you have some kind of system in place to help with the three critical components:

track and manage your client database, 1. develop and manage content, and 2. design and deliver the newsletters once 3. they’re complete.

We can help with all three parts of this system, from database management to content development to delivery and tracking of your newsletters!

Don’t have a client database? Wow. You’re losing lots of cash every month by not having one! But not to worry...we can help you start.

Ok. Then we come to design. And you know that’s what we specialize in, right? Whether you want to produce a monthly or quarterly newsletter (or any other timeframe, for that matter), delegate it to us and spend more of your valuable time on the activities that are most critical in your business.

The reason so few nonprofits and small business owners start or sustain a newsletter system is because it’s hard work to make newsletters. It takes time to write content (and think of new things to say every time!), and then you have to design it, and then you have to figure out who’s going to print and mail or email them. That can be overwhelming when the phone is ringing off the hook and you’re just trying to keep your head above water.

Well, it doesn’t have to be overwhelming. We like this kind of work (really, we do!) and would be happy to work with you to create a newsletter system that works for YOUR business. We’ll even manage the whole process for you (did we mention that already?).

So kick back for a second...put your feet up on the desk (seriously...go ahead, no one’s looking) and take a few deep breaths. Then give us a call and we’ll get started right away, which will put you one step closer to giving yourself a big pat on the back for having been so smart and such a good delegator!

newsletterswhat smart business owners know

my fresh inspiration

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Albuquerque-based missions director Bill Moberly was preparing to send his first book to print. He needed to visually capture the essence of the book’s content and appeal to his target readers in the evangelical Lutheran faith, and he contacted us about designing the cover.

As is usual when we design book covers, we prepared four mockups for Bill. After an evaluation by he and many of his closest advisors, the final cover was chosen with slight modifications to the back of the cover design.

Bill’s book will be printed in Minnesota and distributed by another of our out-of-state clients, Bible Alive Ministries. We’re so excited for Bill and wish him great success with his first book. It’s a great accomplishment!

Solutions Provided: Design Services• Photography • Services

FeaturedprojectClient: Bill MoberlyEast European Mission Network

I Just Need to Know You Care!What’s the key to keeping customers loyal during the downturn? A new report from Forrester Research says it all comes down to showing that you care. “Customer experience” is the top determinant of customer loyalty right now, the research says. Bruce Temkin, VP and principal analyst, customer experience, at Forrester, and author of the report, says that these days, “Customers will do more business with companies that serve them best.” Period.

The Forrester report measures loyalty by a customer’s willingness to repurchase from a company, reluctance to switch companies, and likelihood to recommend a company, according to a recent article at DM News. Customer experience is measured by whether the company meets a customer’s needs, whether the company is easy to work with and the “enjoyability”

of a consumer’s interactions with the company.

So who won? There were three companies whose customer experiences were most linked to loyalty in the report. Office Depot led in customer willingness to repurchase. US Airways was the winner in reluctance to switch, and Charter Communications scored in likelihood to recommend.

“[I]n down times, customers become even more alert to the way they’re being treated and get even more sensitive to the experiences they have, so that was the big ‘a-ha!’ from the research this year,” Temkin concludes.

The Po!nt: Make time to take time; give your customers that special TLC. “[I]n this economic environment, every purchase [consumers] make, every service interaction they have, is a large portion of what they care about,” Temkin notes.

marketing tip

303.947.5527www.candyrice.com : candy@candyrice.com

11823 ridge pkwy #821 | broomfield, co 80021

We love puzzles, cartoons, and funny photos. Watch this section each month for something new to do or laugh at.

from Get To the Point, reporting on research and an article by Forrester Research and DM News.

Treat people well and they’ll come back to you!

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