The Restaurant 2019 Media Kit...The restaurant industry was projected to surpass $800 billion in...
Transcript of The Restaurant 2019 Media Kit...The restaurant industry was projected to surpass $800 billion in...
The Restaurant& Food Group 2019 Media Kit
Print ● Digital ● Custom
Who We Are | The Restaurant & Food Group
Food Management is part of The Restaurant & Food Group at Informa Connect, the largest and most integrated media brand portfolio in foodservice and food retail. We help connect the entire food and foodservice ecosystem of operators, chefs, retailers, manufacturers, vendors and solutions providers through traditional, digital, social and custom media, supported by networking and in-person events/conferences.
We have the largest reach across the foodservice industry.
Over 3.5 million points of contact, including*:
More than 500,000 monthly unique website visitors
690,000+ magazine readers
2 million e-newsletter subscriptions
*Q1 2019
Foodservice Industry| Consistent Growth. Growing Opportunity.
The restaurant industry was projected to surpass $800 billion in sales in 2018, reflecting a strong and consistently growing market. Not only has the restaurant industry posted eight straight years of growth – and projected to grow again in 2019 – but it has consistently outperformed other sectors in the U.S. economy.
While the industry is growing, it is as competitive as ever. Restaurant brands want to find partners that will help their business win, and they are searching for product innovation, integrated technologies, targeted consumer marketing solutions, more efficient equipment and flavorful and sustainable menu developments.
Food Management reaches across the noncommercial market
The $131B onsite/noncommercial market is responsible for over $55B in purchases each year. As the most stable foodservice market that is responsible for some of the highest volume per location, onsite is a key segment for suppliers to penetrate. Food Management not only helps you reach this market but also allows targeting capabilities to fine-tune messaging for the highest impact.
Sources: NRN/RH Purchasing Study August 2017 and NRN/Industry data
Our Reach | Active. Engaged.
600,000
Of audience is involved in purchasing decisions
35,000+e-newsletter subscribers
50,000+monthly unique website visitors
47,000+magazine subscribers
Reach the largest audience of active and engaged noncommercial foodservice professionals with Food Management.
54,781
84% 1.8
E-newsletters delivered (monthly average) Website registrants
Additional pass-along readers per copy of Food Management magazine
19,000+social media followers
Sources: Adobe Analytics (Jan-June 2018), Signet Ad Readership Study 2018
Our Leadership| Essential. Engaging.
The #1 choice for the onsite foodservice industry.The #1 choice for onsite foodservice marketers.
60%
Essential to the industry for more than 45 years, Food Management has the most qualified and highly engaged audience in the noncommercial foodservice business-to-business media.
Consider FM a trusted industry resource91%
Consider FM to be the most valued media brand89%
Consider FM a recognized industry leader88%
Consider FM a must-read72%
Source: NRN Readership Study (2016)
Our Content| Award-winning, independent excellence.
Editorial Excellence & Market Leadership for over 45 YearsFood Management (FM) features trends, best practices, products and solutions that connect deeply with noncommercial foodservice professionals. The four largest onsite segments —College & University, K-12, Healthcare and Business & Industry— are the focal points in our coverage and the food they serve. Beyond that, FM reaches across the industry, from concessions to airports, self-operated to contract management operations. Readers receive both the big picture industry information they need, as well as segment-specific knowledge to better run their business. This also allows marketers the luxury of reaching the entire onsite community or targeting messaging and products to the appropriate audience.
Blanket Market Coverage of the Foodservice Industry
Essential Intelligence:Comprehensive coverage of onsite industry news, analysis and trends
Industry Specials:In-depth reports focusing on specific topics about new products, culinary innovation, equipment, and industry supply chain, and more
High-level Access:Key leaders across noncommercial share their vision and insights with Food Management
Industry Leading Research:From proprietary rankings to exclusive consumer research, the industry looks to Food Management to evaluate the state of their industry
ISSUEIMPORTANTDATES FEATURES
SEGMENTSPOTLIGHT
FOODFEATURE
MENUMIX
1 INGREDIENT 3 WAYS
SPECIAL AD SECTION*
BONUS DISTRIBUTION
Jan Ad Close: 12/1Materials: 12/5
Innovators: FM names the 2019 class of Innovators of the Year in the C&U, HC, K-12 and B&I segments. Senior Dining Pizza Asian Grains Breakfast
Foods Catersource
Feb Digital Reports Expanding Outside of the Cafeteria: Onsite operators using food trucks, kiosks, pop-ups and more. Beef Regional American Vegetables
Mar Ad Close: 2/1Materials: 2/5
The Catering Issue: How onsite operators are expanding and optimizing their catering operations.
Top 50 Contract Management Companies Chicken Latin Flatbread Sustainability NRA Show
Apr Digital Reports Onsite Restaurants: How operators are incorporating restaurant dining options. Barbecue Asian Berries
May Ad Close: 4/1Materials: 4/5
Reasons to Love Food: In this third annual edition, we highlight the trends, equipment, menu items and ingredients that bring a community together around the table.
Colleges & Universities Beverages European Cheese Tech Solutions for Onsite
NRA Show, World Tea Expo
Jun Digital Reports Labor & People: HR issues, challenges and solutions for onsite operators. Charcuterie Latin Vegetables
JulAD STUDY
Ad Close: 6/1Materials: 6/5
Best Concepts: Who’s the best and what makes an operation great? FM features the industry’s brightest with the annual Best Concepts awards program.
Healthcare Breakfast Regional American Tomatoes Beverages &
Equipment AHF, MUFSO
Aug Digital Reports Intersection of Foodservice and Athletics: The importance of food to athletes and athletic programs. Pork European Lamb
Sep Ad Close: 8/1Materials: 8/5
Best Sandwiches Contest: It’s the classic lunch menu item and every operation has at least one killer option. So we’re highlighting those best-in-class sandwiches and picking our favorites.
B&I Catering Asian YogurtGrab & Go Foods & Packaging
MUFSO, SHFM
October 14-16, 2019 ● Denver, CO
Oct Ad Close: 9/13Materials: 9/18
Combating Competition: How onsite operators are dealing with challenges from outside operators, including delivery. K-12 Schools Desserts Latin Potatoes Burgers &
Toppings
Oct Ad Close: 9/6Materials: 9/13
SPECIAL SUPPLEMENT - BREAKFAST JOURNAL: Nation’s Restaurant News and Food Management come together to talk about the latest breakfast trends in both the commercial and noncommercial foodservice segments. Combined reach of 107,000 subscribers and 200,000+ additional pass-along. NRN
Nov Ad Close: 10/14Materials: 10/23
Top Chefs: The onsite industry is full of culinary talent with big ideas. Learn about the latest culinary trends, new equipment, helpful tips and delicious food from the top minds in C&U, HC, K-12 and B&I. Seafood European Syrup
Dec Digital Reports Technology Update: The latest onsite innovations. Fermentation Regional American Seafood
* Ad sections have different ad close and material due dates. Contact us for more details.
NOTE: Topics are subject to change or cancellation.
Special Ad Sections
Build your brand. Position your product. Promote your latest innovations.
Food Management is the onsite foodservice industry’s leading resource for news, insights and information. Our special advertising sections allow you to tell your story in a section dedicated to specific topics. Readers will look to these sections for the latest products that can increase their business and improve their operations.
Our Solutions| Integrated. Dynamic.
Exceed your marketing goals by taking an integrated approach through the dynamic use of all media platforms, from high-impact print ads to targeted e-mail or audience extension campaigns – and everything in between. Nation’s Restaurant News and Informa will help you meet your marketing goals.
Market Intelligence offerings including custom research, online focus groups and market reports provide you with the information needed to make strategic business decisions, empower your sales teams and build data-backed content for your brands.
Thought Leadership offerings including custom content creation, native promotion and advertising and conference/custom event opportunities help solidify your company as an industry expert.
Lead Management programs help generate new, qualified business through a variety of marketing campaigns and programs such as lead nurturing, lead engagement or programmatic marketing.
Market Positioning and Branding opportunities range from traditional advertising using print and digital channels to alignment with our trusted, editorial content and targeting to our qualified, segmented audience.
We help you build the best results-driven and integrated marketing programs.
Solutions At A Glance| Powerful messaging. Multiple platforms.
HIGH-IMPACT PRINT ADVERTISING
DYNAMIC DIGITAL ADVERTISING:• Website• eNewsletters• Rich media• eBooks• Social media takeovers and Facebook Live• Video and podcasts
LIVE ENGAGEMENT:• Conference• Webinars and virtual events• Custom events and roundtables
MARKETING SERVICES:• Sponsored content• Though leadership programs• Native content and ad placement• Custom research capabilities
DIRECT MARKETING:• Custom eBlasts• Audience extension campaigns• Programmatic marketing solutions
Reach foodservice professionals across all markets, titles, and job functions via multiple platforms – no matter where your target is consuming information and looking for solutions and inspiring ideas.
Standard & High Impact Ads| Print
CROSS-PUBLICATION / TARGETING OPPORTUNITIESFrequency can be combined among Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. For questions regarding regional splits, demographic splits and combination programs, please contact your rep for more information.
MECHANICAL CHARGESFor questions regarding mechanical charges (including plate changes, insert tip-ons, insert bind-ins, press stops and more), please contact:Kathy Daniels, Production Manager [email protected]
AUDIT STATEMENTThe latest audit statement is available here:http://bit.ly/fmauditstatement
Pages
1x 3x 6x 9x 12x 18x
Full Page $8,870 $8,600 $8,340 $8,070 $7,810 $7,450
1/2 Page $5,320 $5,160 $5,000 $4,840 $4,680 $4,470
1/3 Page $4,430 $4,300 $4,170 $4,040 $3,900 $3,720
1/4 Page $3,100 $3,010 $2,920 $2,820 $2,730 $2,610
Full Page Spread
$15,520 $15,060 $14,590 $14,120 $13,660 $13,040
1/2 Page Spread
$11,080 $10,750 $10,420 $10,090 $9,760 $9,310
Cover Tip $18,540 $17,980 $17,430 --------- --------- ---------
NOTE: gross rates unless noted; rates subject to change
Premium Positions Inserts / BRCs
Cover 2 – Inside Front Cover Full Page + 20% Supplied Insert (2 page) $10,500
Cover 3 – Inside Back Cover Full Page + 5% Supplied Insert (4 page) $14,700
Cover 4 – Back Cover Full Page + 20% Supplied Insert (6 page) $18,900
Business Reply Card (must be tipped onto an ad) $3,565
*AAM Consolidated Media Report (Jun 2017) **Signet AdStudy (May 2017)
AD SPECIFICATIONS| MagazineNOTES• Keep live matter 0.25" from trim• Keep crop marks out of bleed area• Gutter, Face, Foot, Head Trim: 0.125"
PRINTING PROCESS & BINDING METHOD• Web Offset, Perfect-Bound, Paper is White• Business reply cards & inserts jog to head• Inserts tip to front of signature
COLOR PROOFSWOP approved color proof
ADVERTISING MATERIALSOnly one solid color should be used in one area. Total density of all four colors should not exceed 280% in any area of the separation. Exaggerated contrast should be used for greater fidelity and impact. Allow for 5-7% gain, which occurs in web offset printing.
*BLEED ADSFor bleed ads, please add bleed of 0.125" beyond the listed dimensions. This will set up invisible bleed and trim page boxes that SendMyAd will use to check the ad size, as SendMyAd is based off of the trim size of an ad. For more information, please visit: https://assets.informa.com/sma/pgtrim.pdf
UPLOAD FILES TOhttps://informa.sendmyad.com
SEND INSERTION ORDERS [email protected]: 913-514-7000
PRODUCTION CONTACTKathy Daniels, Production [email protected]: 913-967-1828F: 913-514-3686
Ad Sizes
Non-Bleed Bleed* (see note in sidebar)
Full Page 7.25 (w) x 10.25” (d) 7.75” (w) x 10.75” (d)
1/2 Page (Vertical) 3.25” (w) x 9.25” (d) 3.75” (w) x 10.75” (d)
1/2 Page (Horizontal) 7” (w) x 4.875” (d) 7.75” (w) x 5.5” (d)
1/3 Page (Horizontal) 6.75” (w) x 2.625” (d) 7.75” (w) x 3.25” (d)
1/3 Page (Vertical) 2.125” (w) x 9.25” (d) 2.625” (w) x 10.75” (d)
1/3 Page (Square) 4.5” (w) x 4.875” (d)
1/4 Page 3.375” (w) x 4.875” (d) 3.875” (w) x 5.625” (d)
Full Page Spread 15.5” (w) x 10.75” (d)
1/2 Page Spread 15.5” (w) x 5.5” (d)
Cover Tip Contact Us
TRIM SIZE: 7.75” (w) x 10.75” (d)
Standard & High Impact Ads| Digital
Food-management.com is the platform onsite foodservice professionals utilize to keep up with the latest news, insights, and operational ideas to improve their business. Website advertising is a great way to provide solutions, make recommendations or expand on brand awareness.
Run of the Site (minimum 7,500 impressions per month) CPM
728x90 Ad** $105
300x250 Ad** $115
300x600 Ad** $120
Pushdown Ad – Rich Media $130
Filmstrip – Rich Media $130
Floor Ad – Rich Media $130
Exclusive Ads Per Week
Welcome Ad $5,450
Webskin Ad $1,940
Videos CPM
Interactive Video Ad – Rich Media $125
In-Article Video Ad Contact Us
Lead Generation
White Paper Program $8,500
Sponsored Webinar Contact Us
Partnered Webinar Contact Us
SnapSolutions (Quizzes, Polls, etc.) Contact Us
55,000+unique visitors (monthly avg.)
265,000+page views
(monthly avg.)
NOTE: gross rates unless noted, subject to change** Additional $10/CPM for rich media ad units
4.43 pages per visit
(monthly avg.)
Source: Omniture Q1 2019
Essential Content| eNewsletters
Foodservice professionals turn to the Food Management eNewsletter portfolio for essential industry content delivered directly to them. There are multiple eNewsletter options with both scale and targeted segmenting to efficiently use your marketing dollars.
FM Today 4x/week | 30,000+ delivered
The flagship eNewsletter from the editors at Food Management – offering breaking news and analysis specific to the onsite foodservice industry. 1-5x 6-10X 11x+
670x90 Ad $1,850 $1,740 $1,610
300x250 Top Ad $2,150 $2,020 $1,870
300x250 Mid Ad $1,095 $1,030 $955
In-Stream Ad $950 $895 $825
Featured Product/Recipe/Classified Ad $ 495 ----- -----
Single-Sponsored (Ad Takeover) $4,250 ----- -----
NOTE: gross rates unless noted; rates subject to change
Recipe Watch Monthly | 86,000+ delivered* Product Watch Monthly | 88,000+ delivered*
Showcase the innovative ways your products can be implemented on operator menus.
Promote and relay the benefits of specific products
Top Tier: Single Box $1,950 Top Tier: Single Box $1,450
Second Tier: Single Box $1,350 Second Tier: Single Box $1,050
Second Tier: 2-Box Combo $2,450 Second Tier: 2-Box Combo $1,750
Second Tier: 4-Box Combo + Header $5,250 Second Tier: 4-Box Combo $3,750
Third Tier: Single Box $ 995 Third Tier: Single Box $695
Modified Leaderboard $2,450 Modified Leaderboard $2,250
Single-Sponsored $14,450 Single-Sponsored $9,995
FM News Alert On-Demand | 27,000+ delivered* Chef Insights Monthly | 31,000+ delivered*
Broadcast extreme engaging content based on breaking news
Enews Ad Takeover Contact Us Enews Ad Takeover $7,500
*Eloqua (Jan-Jun 2017)
Target by Audience| Segments in Focus
Target your messaging with our Segments in Focus program, which covers the latest news and trends for key foodservice segments. Each package includes ad takeover on a single deployment of the specific segment eNewsletter along with ad takeover for the corresponding segment page on NRN.com for the duration of sponsorship.
NOTE: gross rates unless noted; rates subject to change
Deliverables
Enews Ad Takeover (1x per sponsorship period) Website Category Ad Takeover
- 670x90 Ad - 728x90 Ad
- 300x250 Top Ad - 300x250 Left Ad
- 300x250 Mid Ad - 300x250 Right Ad
- In-Stream Ad - 320x50 Ad (Mobile)
Healthcare in Focus
Monthly Sponsorship
11,000+ delivered*
$5,950 per month
*Eloqua (Jan-Jun 2017)
C&U in Focus
Bi-Weekly
8,000+ delivered*
$5,450 per 2-weeks
K-12 in Focus
Bi-Weekly Sponsorship
10,000+ delivered*
$4,450 per 2-weeks
B&I in Focus
Quarterly Sponsorship
4,000+ delivered*
$8,250 per quarter
Senior Dining in Focus
Quarterly Sponsorship
4,5000+ delivered*
$8,250 per quarter
Custom Content Alignment| Channel Opportunities
NOTE: gross rates unless noted, subject to change** Additional $10/CPM for rich media ad units
With the abundance of information available and directed at professionals today, the aggregation and organization of topical content is becoming more vital in capturing a share of their attention. Reach your target audience with a dedicated home for content that fits their information needs.
Audience Alignment Programs
Sponsored Channel + eNewsletters• Sponsorship of existing website topic• Ad takeover and advertiser logo on website channel and related pages• Ad takeover, advertiser logo and content box in sponsored topic eNewsletter• Ability to include native content within channel and eNewsletter• eNewsletter sign-up included on website registration form• Additional promotion via house ads to drive traffic to website channel
Contact Us
Custom Channel + eNewsletters• Sponsorship and creation of new custom topic• Ad takeover, advertiser logo and content box on website channel and related pages• Ad takeover, advertiser logo and content box in custom topic eNewsletter• Ability to include native content within channel and eNewsletter
Contact Us
POSITION YOUR BRAND. ALIGN WITH THE RIGHT AUDIENCE.
Customized Marketing Solutions| The Informa Difference
Marketing Research• State of the Market• Brand Perception• Social Intelligence• Strategic Insight Research
Know your buyers like we do and connect with them.Informa and its Informa Engage custom solutions team can provide research solutions, direct and content marketing, events and lead services to marketers, based on unprecedented knowledge and research behind customer behavior surrounding content consumption. Informa is a global business intelligence company with access to multiple markets and best practices.
Content Marketing• Custom E-Newsletters• White Papers• Storyscape high-impact ads• Market Spotlight
Direct Marketing• Data Services• List Rental Services
Lead Services• Content Lead Touch• Webinar Lead Touch
Marketing Solutions| Native Advertising
SHOWCASE YOUR EXPERTISE. GENERATE CONVERSATIONS.
Build ongoing conversations between your brand and our audience by providing value through relevant content in-stream. With the proliferation in mobile usage and social sharing, native advertising integrates high-quality content into the audience’s user experience.
Native Advertising Programs
Native Content• Advertiser-supplied article• Ad takeover on content page• Content distributed via website, flagship eNewsletter and social media
Contact Us
Native Gallery• Advertiser-supplied gallery (10 images) with captions• Ad takeover within gallery and on gallery intro page• Content distribution via website, flagship eNewsletter and social media
Contact Us
Native Video• Collaboration on the creation and hosting of video• Can leverage partnered data or other research promoting/aligning with your topic• Content distribution via website, flagship eNewsletter and social media
Contact Us
Premium Native Website Distribution• Additional distribution of native content on website Contact Us
NOTE: gross rates unless noted, subject to change** Additional $10/CPM for rich media ad units
Direct Marketing
CUSTOM EBLAST SOLUTIONSE-mail remains one of the most effective methods for targeting and reaching potential customers with specific and detailed messaging. Leverage the power and scale of the Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News audience databases, along with Informa’s vast network of brands, for your multi-channel marketing efforts to help you reach who you want, directly via e-mail.
Custom eBlasts (minimum of $1,000 per send required) CPM
Custom eBlast $375 (net)
Custom eBlast w/Targeting Filters Contact Us
NOTE: gross rates unless noted, subject to change** Additional $10/CPM for rich media ad units
AUDIENCE EXTENSION PROGRAMSExtend your reach to our audience beyond our websites and e-newsletters with targeting based on 1st party data. Audience Extension helps you stay in front of those business decision-makers, keeping your brand top of mind and encouraging engagement.
Audience Extension CPM
AE Website $40 (net)
AE Native $45 (net)
AE Facebook/Instagram $65 (net)
AE Video Pre-Roll or AE Facebook Video Starting at $70 (net)
AE Account Based Contact Us
KENT SCHOLLADirector of Sales212-204-4224 • [email protected]
ROBERT BAKERRegional Sales ManagerNortheast/Mid-Atlantic732-429-2080 • [email protected]
REBECCA ROBERTSRegional Sales ManagerWest Central512-295-3050 • [email protected]
SUSAN SHEPHERDRegional Sales ManagerSoutheast404-386-1709 • [email protected]
JENIFER SINGERRegional Sales ManagerMidwest224-806-1251 • [email protected]
SHERYLEN YOAKRegional Sales ManagerWest714-813-5526 • [email protected]
RORY GORDONSales ManagerInside Sales203-253-1849 • [email protected]
JANET MCLIVERTYSales ManagerInside Sales, International, MUFSO732-530-2995 • [email protected]
LESLIE WOLOWITZSales ManagerOperators, Real Estate, Recruiting, Business Services 212-204-4399 • [email protected]
DAVE PRUKASales ManagerFoodservice Events612-253-206 • [email protected]
JERRY RYMONTSales ManagerFood Retail216-533-1637 • [email protected]
Group PublisherSARAH [email protected]
Director, Client Success & SolutionsJASON [email protected]
Account ManagerDOMINIQUE [email protected]
Client Success ManagersISABEL [email protected]
JENNIFER [email protected]
Program Manager, Marketing ServicesLAUREN [email protected]
Group Show DirectorMONIQUE [email protected]
Director, MarketingJESSE [email protected]