Above The Noise: THE RELEASE

Party GirlThey made a DVD with a 40 minute long film in it called; ‘Nowhere Left to Run’ that was released on 29th November 2010 exclusively to HMV stores.This encouraged fans to celebrate the release of the single.

Reviews

Above the noise was given 4/5 stars by Ok! Magazine, and 3.5/5 stars from allmusic.com. The album was aided by these reviews as the magazines encouraged their readers to try out what they are promoting.

TV AppearancesThey made many TV appearances such as:• Doctor Who• Casualty• Top Gear• Tom Fletcher appeared on The Cube• Harry Judd Was on Strictly Come Dancing• Dougie Poynter was on I’m a Celebrity: Get me

out of here!• And Danny Jones appeared on Pop Star to Opera

Star

Nowhere Left To RunThe film was screened through the group’s official website on the 13th October 2010. This film was used in the music video of Party Girl. In this film, their usual image is destroyed, leaving a band of young men who are no longer their typical childish, playful selves. They are shown in this film to be much more darker, with explicit content in both their videos and lyrics.

That’s the TruthThat’s the Truth was said to have an autobiographical element based on the back-story of Dougie Poynter, entering rehab for depression, and drug and alcohol abuse. The band conducted little promotion for the single, and so it only reached number 35 in the UK charts.

Chris Moyles

Chris Moyles played Star Girl every week live on air on Radio 1 to promote the band.

DemosDemos of songs were put in Tom’s room on the Supercity site. These got fans hyped about the album and gave them a taste of what to expect.

Mcfly.comThe album could be bought here cheaper than anywhere else; this would have made mcfly’s more enthusiastic fans feel more privileged as they are able to buy the album cheaper than anyone else.

Music WeekMcfly appeared on the cover of Music Week with a picture of their new album. This is an example of synergy, as the fans of the band would buy the magazine and so creating profit for the magazine and publicity for Mcfly’s album.

Thank you for watching, I hope you

now feel more knowledgeable in

concern of Above the noise.

Have a nice day.