The Relationship between the Size of Risk Change Presented ...
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研究論文The Relationship between the Size of Risk Change Presented in a Contingent Valuation Method and
the Estimated Value of Statistical Life
Makoto Tamura, Ph.D.
Takashi Fukuda, Ph.D.
Aki Tsuchiya, M.A.
Abstract
Background. There is a large variation amongst the values of statistical life
estimated in the past. The authors have focused their attention on the relationship
between the size of risk change presented in a contingent valuation method and the
estimated value of statistical life.
Methods. A survey was performed on 600 community residents. The subjects
were presented with various WTP scenarios, which included a different size of risk
change.
Results. Regression analysis of the value of statistical life with the size of
risk change shows that R2 was high, indicating that the relationship is strong.
Though this relationship was expected, it is quite interesting that the relationship
is almost linear.
Conclusion. The range of risk change should be fairly narrow when the value
of statistical life is universally discussed. For economic evaluation of health care
programs, which reduce the risk of death, it may be desirable to measure WTP
each time for each specific program.
Keywords : The values of statistical life, Willingness-to-pay (WTP),
Risk, Contingent valuation method (CVM), Economic evaluation,
Cost-benefit analysis
*Department of Health Sociology, Graduate School of Medicine,
The University of Tokyo
Department of Health Economics, Graduate School of Medicine,
The University of Tokyo
# Postdoctoral Fellow for Research Abroad, Japan Society for the Promotion of Science
Visiting Research Fellow, Centre for Health Economics, University of York
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1.INTRODUCTION
In order to perform cost benefit analyses of health care programs, which involve changes
in risk of death, it is necessary to estimate the monetary value of human lives, There are
three ways to accomplish this task, of which pros and cons will be briefly described below in
turn:
1) the human capital approach,
2) the revealed preference method, and
3) the contingent valuation method.
Under the human capital approach, value of a human life is represented by the present
value of the stream of expected future income. For example, this approach is commonly
applied in calculating the amount of monetary compensation for loss of productivity due to
traffic accidents. Since expected future income is to represent the value of human life, this
approach has difficulties recognizing the economic value of the lives of retirees, homemakers,
and those unable to work (Pauly, 1995) . Further, there is an argument that the approach
estimates externalities of life-saving health care programs rather than the actual value of the
lives saved (Johannesson, 1996). In any case, there is a growing consensus (Johannesson,
Jonsson, and Karlsson, 1996) that the human capital approach is not the most desirable way to
estimate the monetary value of human life, and therefore, we will not discuss this approach
any further in this paper.
The revealed preference method employs observed market behavior in order to estimate
the value of human life. For example, wage-risk studies compare wages of jobs which involve
different risks of death, other things being equal; i.e. the difference in wages between cleaning
windows on the ground level and cleaning windows on the upper levels of skyscrapers is
assumed to come from the different risks of death involved. Since data are collected from
actual markets, they are expected to represent the actual preferences of the people. Yet on the
other hand, there are two limitations (Fisher, Chestnut, and Violette, 1989) . One is that,
wage-risk premiums in most cases reflect not only the increased risks of death, but also
increased risks of non-fatal injuries, and the relationship between larger wages and larger risks
of death may not be straightforward. The other is that, the data will reflect existing market
distortions : this includes imperfect information implying the workers not knowing the full
extent of the increased risks, and wages being disproportionately low for the disabled, women
and ethnic minorities.
In stead of relying on observed market behavior, the contingent valuation method employs
hypothetical market situations, where respondents will be asked for either the maximum
monetary amount they are willing to pay or the minimum they are willing to accept in
exchange for alternative scenarios.
These amounts are referred to as the Willingness To Pay (WTP) and the Willingness To
Accept (WTA), respectively. When the objective of the study is to evaluate human lives,
different scenarios usually represent different levels of safety. The advantage of this
contingent valuation method is that it can, in theory, be applied to estimate any kind and
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The Relationship between the Size of Risk Change Presented in a Contingent Valuation Method an d the Estimated Value of Statistical Life
degree of risk, including those that are not marketed. An issue re lated to this method is the
possible existence of biases, such as hypothetical bias, strategic bias, starting point bias, etc.
(Johansson, 1995 ; Tolley, Kenkel, and Fabian, 1994) , which arise from the hypothetical
characteristic of the method. Nevertheless, there are several techniques suggested and
examined (Johansson, 1987) to avoid or to minimize the effects of such biases.
The common practice is to employ either the revealed preference method or the contingent
valuation method to obtain the "statistical" value of life, which is done by extrapolating the
difference in monetary value between a small change in the risk of death to the difference in
monetary value between death for certain and life for certain. That the revealed preference
method should deal with statistical values of life is obvious from the fact that there are no
markets where lives or deaths for certain are traded. The reason_ for contingent valuations
aiming for statistical values of life has to do with the fact that, faced with WTP and/or WTA
questions on certain death (i.e., "How much will you pay in order to avoid a certain death now?" or, "How much will you accept in exchange for a certain death now?") there will be respondents
who will refuse to settle with any finite amount (Drummond et al. , 1997) . This becomes a
practical difficulty in cost benefit analysis, since programs with the slightest risk of death will be assigned an infinite cost, which will not be compensated for by any finite benefit. Despite
the mathematical expected value of an infinite amount of non-z ero probability still being
infinite, WTP and WTA questions on risks of death are known to yield finite amounts, and
thus, contingent valuations deal with risks of death, and analyz e statistical values of life
(Broome, 1978 ; Ulph, 1982).
There is a large variation amongst the values of statistical life estimated by the above
methods (Fisher, Chestnut, and Violette, 1989 ; Viscusi, 1992). For example, Fisher, Chestnut,
and Violette (1989) estimated $ 1.6 million to $ 8.5 million (1986 dollars) as an appropriate
value of statistical life. There has been only one estimation in Japan (Yamamoto, and Oka,
1994), which showed a huge amount, with a range from k 2.5 bil lion to 3.6 billion ( $ 21
million to $ 30 million') ) . It is recommended for any economic evaluation to perform
appropriate sensitivity analyses to explore the extent and effects of variance in data (Tolley,
Kenkel, and Fabian, 1994 ; Drummond et al., 1997). Although one purpose of estimating the
value of statistical life is to apply the value, estimated before-hand, to a cost-benefit analysis,
the variation in the value is too large even if sensitivity analyses are applied. Therefore, the
main purpose of this study is to clarify the factors responsible for the variation in the value of
statistical life.
Johansson (1995) pointed out several factors that may cause this variation : age, income,
the type of risk, the initial risk level, and the size of risk change. In this study, in order to
empirically examine factors that cause the variation, we will focus attention on the initial risk
level and the rate of risk change for the reasons indicated below. First, although possible
effects due to the initial risk level and the rate of risk change have been previously pointed
out (Fisher, Chestnut, and Violette, 1989 ; Johansson 1995 ; McGuire, Henderson, and Mooney,
1988), they have not been examined empirically. Second, Fisher's data indicates a negative
1) One dollar is equivalent to about 120 yen on average in 1997.
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correlation between the estimated value of statistical Iife and the mean risk level of the sample
(Fisher, Chestnut, and Violette,1989), We calculated a correlation coefficient of-0、506 for the
relationship between the estimated value of$tatistical life and the mean risk leve1, Although
the calculation is quite rough, it should be sufficient to focus attention on theτisk issue,
To examine the relationship between the initial risk leve1, the rate of risk change and the
estimated value of statistical life, we used the contingent valuation rnethod because the initial
risk level and the rate of risk change can be set without restriction. When respondents are
asked for their maximum WTP with a certain initial risk level and a rate of risk change, the
relationship between the size of risk change presented and the estimated value of statistical life
will be clarified.
2.METHODS
(1)THE SAMPLE
The sample,600 people, was randomly drawn from adult males, aged 40 to 69, living in
the Tokyo metropolitan area, The subjects were limited to this group in order to minimize
gender and age variance. Self-reported questionnaires were sent to all sublects. We visited
the sublects'homes to collect the questionnaires if they were not returned within a couple of
weeks。
(2)QUESTIONNAIRE
We presented the subjects with two WTP scenarios for the estimation of the value of
statistical life。 One WTP scenario was for a vaccination which can prevent a prevalent
infectious disease(the mortality is 100%). The other scenario was for a safer flight, assuming
there are two airline companies. -
With the vaccination WTP, a baseline risk and a risk reduction rate were presented. For
this questionnaire we set the baseline risk, which represents the possibility to be infected, at
O.01%and 1%. To help the subjects easily understand the magnitude of the risk, the following
statement was included:"One out of X people(e。g,10,000)will be infected!'The risk reduction
rate was the rate at which the vaccination can prevent the infectious disease. We prepared
three different questionnaires with risk reduction rates of:80%,50%, and 20%. Respondents
were randomly divided to three groups and each group answered、a different questionnaire,
Ultimately, the number of combinations of risk became six(2 baseline risks and 3 risk reduction
rates), although each respondent was presented with only two combinations(baseline risks).
Gafni(1991)insisted that WTP questions should be asked in the context of a hypothetical
insurance purchase because the payment mechanism for most health care services is through
an insurance system. In Japan, most medical care is provided through the Social Health
Insurance System, but some preventive care, including vaccinations and medical check-ups,
are out℃f-pocket expenses, Hence, we believe the hypothetical setting de$cribed above is
apPropriately realistic.
In the flight WTP, we asked WTP questions for Company B's air fare, assuming that the
crash possibility of Company A's flight is 5,0×10一6, while Company B's crash possibility is 20%
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of A's, and that Company A's air fare is 100 thousand yen. Here, everyone was asked the
same question.
We used the bidding game method for both WTP. An algorithm, which indicated a certain
amount of money, was described to respondents beforehand. The advantage of the bidding
game is that it requires only a yes/no response to each bid and thus has better resemblance to the market than single open-ended questions (O'Brien, and Viramontes, 1994). Recently, the
binary contingent valuation method has been proposed as being more appropriate for WTP
(NOAA, 1993) • However, we used the bidding game method for two reasons. First, we
would like to examine the relationship between WTP and the respondent's socioeconomic
status (this is almost impossible by the binary contingent valuation method) ; and second, the
absolute value of statistical life is not a major concern in this study.
We took notice of three points in preparing the questionnaire. First, previous studies
have shown the existence of a starting point bias in bidding games (Johansson, 1995 ; Tolley,
Kenkel, and Fabian, 1994). Although a particular empirical study (O'Brien, and Viramontes,
1994) did not prove the existence of such a bias, we thought it was an important issue to be
addressed. Therefore, in this study we set different starting points for each combination of
risks, so that if respondents choose the starting point, the value of statistical life would be
almost the same, regardless of the combination of risks. Second, we tried to exclude health
status, which were neither death nor perfect health, in the contingent case as much as possible.
Although some studies (Jones-Lee, Hammerton, and Philips, 1985) include health status to
estimate the value of statistical life, it may result in an overestimated value for contingent
cases with low levels of quality of life (QOL), since the value includes both avoidance of death
and of decline in QOL. Thus, for the vaccination WTP, the convalescence of the infectious
disease was set to be either perfect health or death. For an aircraft crash, the result is
normally death. Third, we tried to exclude bias due to risk perception. The risks were
presented in the form of probabilities. We did not suggest names of specific diseases to avoid a risk perception bias. There were some studies (Yamamoto, and Oka, 1994 ; Lindholm, Rosen,
and Hellsten, 1994) in which WTP seemed to be overestimated due to risk perception bias.
Furthermore, we asked questions on six variables, which may affect the value of statistical
life : age, residency status, occupation, income, self-rated health, and risk preference.
(3) STATISTICAL ANALYSIS
The value of statistical life for each person was calculated using the following formula :
[The value of statistical life] [WTP] / ([baseline risk] X [risk reduction rate] )
The estimated value of statistical life was analyzed in two ways. First, mean (and median)
WTP for different baseline risks with the same risk reduction rate was compared with each
other. For this analysis, the difference in distribution was tested by the use of the Wilcoxon
sign-rank test, Second, mean (and median) WTP for different risk reduction rates with the
same baseline risk was compared with each other. For this, the difference in distribution was
tested by the use of the Mann-Whitney U-test and the difference in median was tested by the
median test.
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Next, using ordinary least squares, the dependent variable, value of statistical life, was
regressed to the six variables, described above. The raw data were used to analyze age. With
a residential status, two categories, own house and others, were set. Occupation had two
categories : "manager or specialist" and "others". For income, we set nine categories with 2.5
million yen intervals. Self-rated health had five ranks : very good, good, normal, bad, and
very bad. Risk attitudes of each respondent was elicited and classified into five ranks, from
risk averse to risk loving, by asking for their preference over a risky lottery and a less risky
one. For the purpose of controlling variables, the risk reduction rates were analyzed as
dummy variables.
3 . RESULTS
Of the 600 people, 321 returned their questionnaires resulting in a response rate of 53.5%.
Regarding the uncollected questionnaires, 188 addressees were absent at the time (including
long-term absences from home) , 68 refused to answer, and 23 had moved. Of the 321
questionnaires collected, one was not filled in by the intended subject, so the effective collection number was 320.
Generally, it is important to ascertain in contingent valuation surveys whether or not
respondents understand the contingent question appropriately and they intend to cooperate.
First, we dropped from subsequent analysis those subjects who made economically irrational
decisions. If the choice of WTP for a given baseline risk was larger (smaller) than that for a
larger (smaller) baseline risk given to the same respondent despite risk reduction rates being
equal, we identified these responses as being economically irrational. We dropped 49 subjects
that we found to have made irrational economic decisions. Viscusi (1992) observed that some
studies were carried out in the same way. Second, we determined how to deal with those
subjects who answered zero for WTP questions. These subjects might have indicated their
refusal to cooperate with the research. Therefore, we made all subsequent analysis "with" and "without" those subjects who answered zero . Both "with" and "without" analyses were quite
similar. Therefore, we will show results for the "with" analysis only.
The characteristics of the respondents analyzed in this study are shown in Table 1.
(1) ESTIMATED VALUE OF STATISTICAL LIFE
The average of the estimated values of statistical life varied widely from 147 million yen to
6204 million yen ( $ 1.2 million to $ 51.7 million) , depending on the combination of risks
( Table 2). With the same risk reduction rate, the average increased significantly as the baseline risk decreased. On the contrary, with a similar baseline , risk, the average tended to
increase as the risk reduction rate decreased (some were statistically significant, and some
were not).
Similarly, the median value of statistical life varied widely from 15 million yen to 1875
million yen, depending on the combination of risks (Table 3). The relationship between the
combination of risks and the median was almost the same as that of the average; indeed, the
relationship was stronger in the case of medians than with averages. The medians were
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Table 1 Characteristics of the Respondents in the Study (n=220)
* Numbers do not add up to total due to missing data.
Table 2 Average of the value of statistical life
(million yen)
* Significant, p<0.10, after Bonferroni correction
** Significant, p<0.05, after Bonferroni correction
* * * Significant, p<0.01, after Bonferroni correction
consistently much higher than the averages, indicating that the distributions are skewed to the
right.
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Table 3 Median of the value of statistical life
(million yen)
* Significant, p<0.10, after Bonferroni correction
** Significant, p<0.05, after Bonferroni correction * * * Significant, p<0.01, after Bonferroni correction
Figure 1 The relationship between value of statistical life and size risk change
Size of risk change (logio X)
(2) THE SIZE OF RISK CHANGE AND THE ESTIMATED VALUE OF STATISTICAL LIFE
Since the relationship between the estimated value of statistical life and the combination of
risks have been verified, we will now examine the relationship between the estimated value of
statistical life and the size of risk change. The size of risk change is represented by multiplying
the baseline risk by the risk reduction rate. Figure 1 showed the relationship between the
median values of statistical life and the size of risk change (the horizontal axis is logarithmic).
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The Relationship between the Size of Risk Change Presented in a Contingent Valuation Method and the Estimated Value of Statistical Life
Table 4 Results of Multiple Regression Analysis for the Value of Statistical Life
The figure showed the seven median values obtained from different combinations of risks and
also includes the value of statistical life estimated by Yamamoto, and Oka (1994). As far as we
know, the estimated value of statistical life, by Yamamoto, and Oka (1994), is the only one
that has been published so far in Japan",
Figure 1 showed a clear correlation. Regression analysis gave the following results:
[The value of statistical life] = Logic [Size of risk change] x (-5,19) - 13.01
The multiple correlation coefficient, R2, for this relationship was 0.85. The same regression
analysis was performed using average values. Nevertheless, since the fit of parameters was
better with medians than with averages, only the results of the former are presented here.
(3) RELATED FACTORS OF THE VALUE OF STATISTICAL LIFE
Regression analysis of the value of statistical life with each baseline risk is shown in Table 4,
2) We have not adjusted the amount of Yamamoto's estimation by inflation rates, because only
three years have passed since their report was published and the level of this indicator has been
very small in Japan.
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Income had a positive significant correlation with the value of statistical life with all baseline
risks. When the baseline risk was 0.0005%, occupation had a significant correlation; the value
of statistical life of managers and specialists tended to be lower than that of other occupations.
A similar relationship could be found with other baseline risks, though they were not
statistically significant.
4 . DISCUSSION
(1) BASELINE RISK, RISK REDUCTION RATE AND THE VALUE OF STATISTICAL LIFE
One purpose of this study is to clarify the relationship between baseline risk, risk reduction
rate, and the value of statistical life. We have shown that the relationship between baseline
risk and the value of statistical life is quite clear. Although correlation between risk reduction
rate and the value of statistical life was also found, especially when the value was expressed as
a median, it is somewhat obscure compared to the former relationship.
This result, however, may not mean that the former relationship was stronger than the
latter one for the following reasons: first, the magnitude of risk change was obviously different
between both relationships. Risk reduction rates varied from 20 % to 80 %; the difference
between the top and bottom is only four times. On the other hand, baseline risks varied from
0.0005% to 1% with the difference being 2000 times. This difference seemed to affect both
relationships, Secondly, there was a difference depending on whether the comparison was
made within samples or between samples, Although the comparison of different baseline risks
with the same risk reduction rate was made within a sample, the comparison of different risk
reduction rates with the same baseline risk was between samples. If a different risk change is
presented to the same respondents, it is natural that they should answer higher WTP for a
higher risk change. However, between different respondents, there is no guarantee that they
answer higher WTP for a higher risk change. Johanneson (1995) reported that there is a
possibility that the size of a small risk change is not correlated to WTP between samples.
(2) THE SIZE OF RISK CHANGE AND THE VALUE OF STATISTICAL LIFE
Regression analysis of the value of statistical life with the size of risk change showed that
R2 was high, meaning that the relationship was strong. Though this relationship was
expected, it is quite interesting that the relationship is almost linear.
Neumann, and Johannesson (1994) made a similar analysis of WTP studies of in vitro
fertilization. The relationship between the probability of successful fertilization and WTP per
baby was estimated, but the relationship was not linear.
Fisher, Chestnut, and Violette (1989) reviewed existing studies and concluded that if the
baseline risk is between 10-4 and lir, the appropriate range of the value of statistical life is from
$ 1.6 million to $ 8.5 million, This seems to be discussed under the condition that the value of
statistical life can converge when the range of risk is limited within the above range. However,
from our data, the above risk range may be too large. If two baseline risks, 10 and 10-5, are
substituted for the regression analysis, the difference of the value of statistical life becomes 30
million-yen ($2.5 million) assuming the risk reduction rate is 50%.
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Note that for this regression the number of data was very small and this contributed to a
high R2. However, this seems to be enough to conclude that the range of risk change should
be fairly narrow when the value of statistical life is discussed universally. In other words, it is
very difficult to discuss the value of statistical life without reference to specific contexts, For
economic evaluation of health care programs, which reduce the risk of death, it may be
desirable to measure WTP each time for each specific program.
(3) RELATED FACTORS FOR THE VALUE OF STATISTICAL LIFE
The result of regression analysis of the value of statistical life indicated that the
independent variables did not explain the dependent variable very well. Jones performed
similar analysis and could not obtain many significant independent variables either (Jones-Lee,
Hammerton, and Philips, 1985).
The only independent variable, which had a significant relationship to the dependent
variable, was income. It is said that the existence of this relationship proves the validity of
the research (Neumann, and Johannesson, 1994 ; Donaldson, and Shackley, 1997) • From this
point of view, we can say the validity of our WTP questions was proved. Contrary to our expectation, risk preference was not found to be a significant variable,
The question for risk preference was the same as the one, which was significantly related to a
standard gamble question in our past study ( Tamura, Nozaki, and Fukuda, 1996) , so the
validity of the question might not be an issue. The correlation coefficients were negative,
although none of them were significantly different, so this may indicate a possible relationship
between risk preference and the value of statistical life.
(4) THE LIMITATIONS OF THIS STUDY AND FUTURE RESEARCH TOPICS
There were two major limitations in this study. One was the low response rate, 53.5%.
One reason for the low response rate might be that respondents were limited to males, whose
response rates are usually low. The other reason might be the difficulty of answering the
questions, especially those on WTP. We performed pretests several times to help respondents answer the questions, However, it was possible that a considerable number of people did not
like to answer such types of questions. Because of these considerations, the representativeness
of this research might be a problem. Therefore, the absolute value of statistical life estimated
in this study should be interpreted with caution (it was certainly not the purpose of this study).
The second limitation was a possibility that respondents might have difficulties in understanding
the contingent case of WTP questions. As described above, to avoid a risk perception bias,
we did not indicate specific names of diseases, and alternatively indicated the probability of the
disease. Although the validity was proved at a certain level as previously mentioned, the
absolute value of statistical life should be carefully interpreted.
One future research goal is to acquire more data to empirically examine the relationship
between the size of risk change and the value of statistical life, To generalize the result of this
study, a wider range of risk or various types of risk should be examined. A second research
goal is to expand the scope of subjects, In this study, all the respondents answered the WTP
to reduce their own risk. However, some people may also be willing to pay something for
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altruistic reasons, to reduce the risk to others (O'Brien, and Gafni, 1996). For example, people
who are not living in the area where certain infectious diseases are prevalent may still be
willing to pay some money to eradicate these infectious diseases. If those people were
included in the respondents, the relationships between baseline risk, risk reduction rate, and
the value of statistical life might well change.
5 . CONCLUSION
The range of risk change should be fairly narrow when the value of statistical life is
universally discussed. For economic evaluation of health care programs, which reduce the
risk of death, it may be desirable to measure WTP each time for each specific program.
Acknowledgment
Financial support for this study was provided entirely by a grant from Institute for Health
Economics and Policy, Tokyo, Japan.
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(Received July 7, 1998 ; Accepted Sep 1, 1998)
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仮想市場法において提示するリスク変化の
大きさと統計的生命価値額の関係
田 村 誠
福 田 敬
土 屋 有 紀
1.は じめに
従来推 計 された統計 的生命価値額 には非常 に大 きなバ ラッキがあ る。筆者 らは,仮 想市 場法 に お
いて提示 され る リス ク変化 の大 きさと統計的生命価値額 の大 きさの関係に焦 点をあてた。
2.方 法
600人 の一般市民 を対象 とした調査を行 った。 リスク変化 の大 きさの異 なる,さ まざま なWTPの
質問 を行 な った。
3.結 果
統計的生命価値額 を目的変数 とし,リ ス ク変化 の大 きさを説 明変数 と した重回帰分析を行 った と
ころ,R2が 非常 に高 くなった。すなわち,両 者 の関係 は非常 に強か った。 こうした関係のあ る こと
は予期 されて いたが,両 者の関係が ほぼ線形 である ことは興味深 いもので あった。
4.結 論
統計的生命価値額を普遍的に論 じよ うとする場合,リ スク変化の大 きさの幅 は非常に小 さ くす べ
きであ ると考え られた。死亡率 の低下 を伴 う保健医療 プログラムの経済的評価のためには,そ れ ぞ
れのプ ログラムのためにWTPを 測定す る ことが望 ましい と考え られた。
キーワー ド:統 計 的生命価値額,WTP,リ スク,仮 想市 場法,経 済的評価,費 用-便益分析
東京大学大学院医学系研究科健康社会学分野
東京大学大学院医学系研究科保健経済学分野
日本学術振興会海外特別研究員
VisitingResearchFellow,CentreforHealthEcono皿ics,UniversityofYork
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