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Data collection and experimentation
Google Analytics Real end user monitoring Latency and bandwidth checks Experimentation platform Big data
Real end user monitoring
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Retail customer
Top 200 Internet Retailer site US based Target geography: US and Europe $3 billion in revenue 30,000 employees
COMPANY BACKGROUND
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HTML DELAY EXPERIMENT
Determine impact of server delays
GOAL
Delay before sending HTML page Different experiments with different
delays Small % of traffic Monitor negative impact
METHODOLOGY
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Enterprise Application
Extranet application: login required Task based US based Target geography: US, Europe, and Asia Application launched in 2011
COMPANY BACKGROUND
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OBSERVATIONS
Smartphones have hit the tipping point Apps only apply to specific sites Users don’t want m.sites Mobile speed = Revenue
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Measure your mobile performance
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