THE REGION’S LARGEST, PREMIER & MOST EFFECTIVE MOTHER ... · Through the high attendance of our...

EG GROUPS HOLDING SDN BHD | 47-1, Jalan 1/149J, Bandar Baru Seri Petaling, 57000 Kuala Lumpur | Ph: 03-90563323 | e: [email protected]

EILEEN TEE +6 012-670 0773

THE REGION’S LARGEST, PREMIER & MOST EFFECTIVE

MOTHER, BABY & KIDS EVENT

Total prizes worth

To Be Won!RM60,000

Over

Products20,000

MOTHER, BABY & KIDS

MUM

BEAUTY, SLIMMING & HEALTH

WELCOMETHE REGION’S LARGEST & PREMIER MOTHER, BABY & KIDS EVENT

www.eggroups.comEG GROUPS HOLDING SDN BHD | 47-1, Jalan 1/149J, Bandar Baru Seri Petaling, 57000 Kuala Lumpur | Ph: 03-90563323 | e: [email protected]

Here at the EG Groups Holding established since 1997, we have hosted more than 200 events over17 years of experience in the business of producing consumer and trade shows

Our approach is truly attendee focused. We believe in providing attendees with a meaningful and exciting experience at our events.

To that end, we strive to produce events that are dynamic, fun, entertaining and educational.

For our upcoming EG Mother, Baby & Kids Expo, will be Malaysia Largest’s Consumer Show for pre-natal to pre-school over 600 booths expected 120,000 visitors. We had planned array of exciting,

interactive show floor, packed with exhibitors who also attendee focused and family focused.

Our exhibitor base is carefully chosen to provide products and services that truly serve our target market.

Our mission is to provide a comfortable and inspiring environment for parents-to-be, parents, grandparents and caregivers to discover products and information related to pre-natal to pre-school

aged children.

When you book space in an exhibition you are not really buying floor space, you are buying an audience. You must ensure that you choose to exhibit in a show that attracts the type of audience that

will purchase your products or services.

The reputation of the exhibition and the organiser are also key elements in your decision to exhibit.

We are proud to produce quality events after year.

THE REGION’S LARGEST, PREMIER & MOST EFFECTIVEMOTHER, BABY & KIDS EVENT

ABOUTUS

Event Title: EG Mother, Baby & Kids Expo Malaysia Largest’s Consumer Show For Mother, Baby & Kids Products Staged along with MBK Reshaping Beauty, Slimming & Health Showcase

Official Venue: (PWTC) PUTRA WORLD TRADE CENTRE, Kuala Lumpur Opening Times: 11:00 a.m. - 9:00 p.m.

Exhibitors: Brands Owner, Distributors, Agents, Suppliers, Manufacturers, Importers & Exporters, Retailers, Hypermarket, Hospitals, Pharmacies, Media and Associations Product Maternity & Baby Care, Pre-School

Products Categories: Baby Carriages, Car Seats & Furniture, Food & Health Care Products, Toys, Educational Products & Souvenirs, Baby & Children Clothing, Footwear & Accessories, Maternity Clothing, Underwear & Accessories, Insurance & Education Investment Plan, Beauty, Slimming & Stem Cells Services

Estimated Visitors: 120,000

Admission: Free Entry / Open To Public

Incorporating with:

Another Mega EventBrought to you by:


SHOWINFO

Opening GoodiesSeminars

& WorkshopsFashion ShowCompetitions

Innovative ProductsPurchaser RewardsVisit & Win Contest

& Much MoreActivities at the

Expo...

MUM

EG Mother, Baby & Kids Expo, reach your target market with the region’s largest Mother, Baby & Kids consumer show expecting 3000 booths yearly attempt’s to break the Malaysia Record expected 120,000 visitors brought to you by EG Groups Holding establish since 1997 and this year we’re celebrating anniversary.

At EG Mother, Baby & Kids Expo the most effective and affordable five senses of marketing. They come in search of good quality products and services and they are keen to sell & promote to as many people under one roof. This makes it a great opportunity for you as a manufacturer, sole agent, importer, distributors,chain store, hypermarket, retailer/service provider as you will have access to so many mums, dads and children. Staged along with the Malaysia International Renovation Expo has a proven track record of delivering value through its highly targeted, well attended, high-quality and information-hungry audiences at the event.

The EG Mother, Baby & Kids Expo has dedicated Marketing and PR Team plan to organize a Nationwide search

• EG Beautiful Mother Pageant • EG Cutest Baby Contest• EG Talent Kidz Contest

target parents-to-be and new parents through a strategic Marketing campaign, engaging in a variety of Media activity and are on hand to help you maximize the opportunities that exhibiting provides.(For more information please go onto our Event Campaign Page)

Through the high attendance of our Expo’s, it’s a great way to get exposure for your company/product, increase your sales and create strong brand awareness.

As an exhibitor, we will list you on our Expo’s official REX JR Review FREE of charge, The Rex JR Review magazine to be distribute to all Starbucks nationwide thus helping you create more brand awareness.

We will also feature any show specials that you want the visitors to be aware of onto our SHOW SPECIALS page, before and during the expoto bring more people to your stand.


WHYEXHIBIT?





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EVENTCAMPAIGN

How We Deliver You More CustomersIn MBK, we’re aiming to deliver even more of the right people to you. Supported by a broad-ranging, innovative marketing campaign specifically targeting key groups to deliver quality prospects.

PrintThe use of targeted newspapers and related magazines form an integral of targeted communication strategy. TelevisionA high-profile eye-catching television campaign will be developed with a heavy schedule of targeted placement.

Billboard & Street BannerHigh profile locations are selected, and our attention-grabbing artwork. Complements our core Show promotional campaign. InvitationHigh profile of EG’s Database, Clubs & Association, E-Marketing to 250,000 database.

RadioUsed extensively as a great call to action and to generate excitement and awareness leding up to, and during, the event. Radio incorporates a mix of advertising and promotion, including competitions, gift giveaways and live crossovers. OnlineWe keep people informed on www.eggroups.com with each new Show development, including features, Show prizes, exhibitor list updates and more, from three weeks prior to the Show right up to post-show news. We communicate regularly with our established ‘REX Club’. We’ll be working in partnership with you to create a year-round online community, rpomoting this event and its participants.

PublicityA PR campaign will take place to generate and maximise interest in the event. Media Kits will be provided to key media personnel and publications. Exhibitors are encouraged to forward Media Releases highlighting New Product Releases and Show Specialists that may apply.Media coverage for show will be reach to major and regional media throught Malaysia.

Direct Drop MailWe produce and distribute 150,000 direct drop mail to targeted households in the immediate region, with a special door gift to entice your key audience to attend.

How Is The EG Mother, Baby & KidsExhibition Promoted?





Expo...

*37% OF ALL VISITORS SAW OUR NEWSPAPER & MAGAZINE ADVERTISING

*10% OF ALL VISITORS SAW OUR TV COMMERCIAL

*20% OF ALL VISITORS SAW OUR BILLBOARDS & STREET BANNER ADVERTISING

*5% OF VISITORS BY INVITATION

*8% OFF ALL VISITORS HEARD OUR RADION ADVERTISING

*10% OF ALL VISITORS VISITED THE SHOW WEBSITE PRIOR TO ATTENDING

*10% OF ALL VISITORS VISITED THE SHOW THROUGH PUBLICITY

*3% OF ALL VISITORS VISITED THE SHOW BY DIRECT MAIL


EVENTHIGHLIGHTS

Planning of Exciting Non-Stop Stage Event, Activity, Workshop & Demonstration At The EG Mother, Baby & Kids Expo





Expo...

EG TALENTKIDZ

MBK Mum

FashionShow

MBK Eco Green


OUTDOORADVERTISING

Boards and buntings strategically placed billboards along the following major roads:

Kuala Lumpur, MRR2, LDP, Federal Highway, Kepong, Jalan Kuching, Jalan Ampang, Puchong, Sunway, Bangsar, TTDI, Sri Hartamas, Cheras, One Utama, Shah Alam, Petaling Jaya, Kelana Jaya, Subang

Various type & sizes unipolebillboard. Outdoor billboards,direction boards, temporaryboards & street buntings





Expo...

012-392 1972

012-392 1972

EKSPO IBU, BAYI DAN KANAK-KANAK YANG TERBESAR

EKSPO IBU, BAYI DANKANAK-KANAK YANG TERBESAR

EKSPO IBU, BAYI DAN KANAK-KANAK YANG TERBESAR

EKSPO IBU, BAYI DANKANAK-KANAK YANG TERBESAR


MEDIAPLAN

Committed to play a vital role in the development of maternity, baby & toddler industry, aggressive campaign will be invested in the A&P programs for the success of Malaysia’s Largest Mother, Baby & Kids Consumer Show. Hence, EG MBK will be greater than ever.

• Editorial promotion in specialized magazine.• Direct mailing promotion• Web-Site promotion• Press release and newsletter• Advertise in major regional newspaper, radio, tv and publication.• MBK Nationwide Search promotion campaign





Expo...

Types of Media Medium / ChannelMedia Schedule

Date

Magazine

NewspaperAdvertisement

Local Chinese Newspaper: China Press / Sin Chew DailyLocal English Newspaper: The Star NewspaperLocal Malay Newspaper: Harian Metro

1 Week

Rex Review (Official Magazine) distributed to all 150 Starbucks outlets,Ikea & Golf Resorts

1 Month

Billboards(20 Units)

Federal Highway, MRR2, LDP, Puchong, Subang, Cheras, Ampang,Selayang, Kepong, PWTC, Jln. Sungai Besi, Jln Tun Razak, Bangsar,KLCC, Sri Hartamas, Jln Gasing, Puduraya, Shah Alam, Tmn Tun,Kota Damansara

5 Months

Street Buntings(1000 pcs)

Jln Tun Razak, Federal Highway, Tmn Seputeh, Bkt Bintang, SS2,Jln Ampang, Jln Sungai Besi, Jln Maarof, Jln University, Cheras,Shah Alam, Kajang, IKEA, Desa Park City,1U area, Jln Ipoh, Hospital &Maternity Clinic Site - Pantai, Ampang, UKM, Cheras General Hospital,Kota D’sara, Puchong, Selayang, Kepong, Sri Petaling, OUG,Old Klang Road, Sg Buloh, Sunway, Shah Alam, Subang.

1 Month

Radio Station 98.8FM, Hot FM, Lite FM, Afo Radio 1 Week

Door Gift 8000 goodies Opening Day

Event Stage non-stop activities During Event

Purchaser Rewards(Loop-A-Prize)

Total of RM80,000 prizes to be won (minimumcombined purchase RM100 & above)

During Event

Invitation Related Associations & 250,000 EG databasee-broadcasting

1 Month

*Subject to localauthorities licenceapproval.


WHOSHOULDEXHIBIT?

Retailers, Wholesaler, Distributors, Sole Agent, Manufacturer, Importers, Chain Store, Hypermarket, Pharmacies, Service Providers,Health Foods, Beauty Saloon, Hospitals, Insurance & Financial Insituition, Publications

• Baby & Children Bedding & Furniture

• Baby, Children & Teenager Garments, Footwear & Accessories

• Breast Feeding & Mommy’s Group

• Children & Parents Photograph

• General Pregnancy & Baby-Care

• Health & Medical

• Innovative Gadgets

• Mother & Baby Insurance, Educational Plan, Saving Plan

• Maternity, Baby & Children Cares & Daily Use Products

• Maternity Clothing, Underwear & Accessories

• Medical Biotechnology, Management of Infertility Services & Stem Cells Services

• Nappies & Toileting

• Nursery Furniture, Equipment & Accessories

• Organic, Food, Fedding, nutrition & Products

• Parenting Information & Services

• Pre-School, Training, Courses Programmes & Products

• Pregnancy, Birth & Postnatal

• Safety Products & Services

• Slimming, beauty & Health Care Products

• Stroller & Gear, Car Seats, Travel Products

• Toys, Educational Products, Souvenirs, Playing & Learning Products

• Other Products & Services Related to Baby, Children, Parents & Parents-to-be





Expo...


CONTACTUS

EXHIBIT SALES MANAGERDeelan +6016 232 3179 l [email protected]

INTERNATIONAL SALESEileen Tee +6012 670 0773 l [email protected]

CORPORATE & GOVERNMENT AGENCIESJennifer +6017 371 6600 | [email protected]

SALES TEAMB T Lee +6016 338 7355 | [email protected] Qian +6016 957 5482 | [email protected] Low +6016 296 8868 | [email protected]

ORGANISER’SEG GROUPS HOLDINGKUALA LUMPUR MALAYSIA





Expo...

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