http://www.mtaylorsevents.co.uk

Merchant Taylors’, 30 Threadneedle Street, London, EC2R 8JB 020 7450 4459

Recessions call for

creative sales tactics

Great Britain has been in and out of recession for the last few years and has just recently entered into another economic depression. For the majority of individuals this means cutting back on things that they don't have to have. For corporations, it means buying only vital services. Economic depressions aren't all doom and gloom. Corporations can still do rather well in a recession if their sales strategies are correct. Whilst lots of organisations cut down spending as much as they possibly can, they still must carry on trading meaning buying vital services. Just what exactly should you do to position your company to ensure that it flourishes in these difficult times? Lots of sales people are told to knock on more doors, phone more companies and to lower prices. While all these seem sensible tactics, they don’t address companies' requirement for your services and products nor do they reduce the risk. Research indicates that more organisations are buying from those who demonstrate low risk. Business is certainly significantly more difficult in an economic downturn but it is still feasible to thrive. Companies cannot stop buying as their organisation would cease operating without having important services. Organisations are having said that extremely careful in an economic depression and are less likely to take a punt. You therefore need to show the need for your services. Conferences enable you to sow why you are needed and ways in which you are able to help organisations. They allow you to show companies how you are able to help them and why you are a safe option as compared to your competition. Speaking to potential clientele is often extremely hard. Nearly everybody does their best to stop sales calls and they are less likely to agree to a sales meeting where you'll be able to explain exactly why your services are required. Prospects are much more likely to accept your conference invitation and attend your expo than agree to a sales meeting. This is because conferences are less formal and enable potential customers to find out more without having to commit to a sales meeting. Conferences are an effective way of getting in front of prospective customers and displaying your capabilities but to be effective, they've got to be properly organised. You cannot leave your preparations to the last second otherwise they can result in harm. It is also extremely important to book the right conference venue in the correct location. There is no better place than The City of London. London’s central location along with the large number of companies that are based there makes it the ideal location for a seminar. You will find a variety of very good London conference venues also. So if you are trying to find new sales and marketing strategies to increase revenue, why not consider running a conference?