The challenges & opportunities for immersive media

REBIRTH OF VIRTUAL REALITY

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VIRTUAL REALITY AUGMENTED REALITY

V

FOUNDER STARTVR.CO

@KAINTIETZEL

VR CONTENT STUDIO

BORN AGAIN VR ZEALOT

CONTENT & MARKETING STUDIO

@START_VR

AR/VR Market to reach $1.06 Billion by 2018~ MarketsandMarkets

Virtual reality will reach 10.8 Million users by end of 2016~ Superdata

Investments in AR/VR reached $2.6B in 2014~ Superdata

100,000 DK2’s Sold. 50-100 Million HMD by 2024~ Facebook

MARKET OPPORTUNITY

CONTENT MARKET

AUGMENTED REALITY

Powerful visualisation tool providing contextual data, animation and graphic overlaid into real world scenarios.

• Smartphone / Mobile • Head up displays (HUD) • Head Mounted Displays (HMD)

Emerging associations:

• Drones • Wearables • Artificial Intelligence • Machine learning • Facial / kinematic recognition • Ocular/RGB/Infrared gestural tracking • Live data sources (e.g. Mapping) • Anticipation customisation

Example uses

• Real estate • Interactive print enhancements • In-car navigation • Retail experiences • Education & Training • Military • Medical • Gaming & Entertainment

HMD Platforms

• Google Glass (Cancelled) • Magic Leap (To be revealed) • HoloLens (Available soon) • Meta 1 (Developer kits available)

Opportunities

• Solving problems • Collaboration • Productivity enhancements • Decision making • Staying in the moment • Staying human

Challenges

• Believable presence • Field of view • Google “Glaze” • Bulky headwear • Tethering • Social acceptance • Transparency

VIRTUAL REALITY

The perception of being physically present in a non-physical world. Presence is created by surrounding the user with stereoscopic imagery, sound or other stimuli that creates a realistic and total immersion in the artificially generated environment.

• Gaming • Media & entertainment • Experiences • Education • Social • Collaboration • Education & Training • Military • Medical • Tourism • Architecture • Construction

GAME CONSOLES PC

MOBILE (LIGHT) MOBILE (PREMIUM)

WHERE IS YOUR CUSTOMER?

WebVR (Firefox & Chrome) Janus VR (Open Worlds)

OSVRUnity / Unreal

WHERE DO YOU START?

Opportunities

• Heightened emotion (presence) • Market is wide open • New ways to do business • New ways to engage customers • Rethink interfaces and interaction • Branded content • Limitless worlds • Rich storytelling • New narrative • Change the world

Challenges

• Hardware trade-off (tether v mobile) • Motion sickness • Situation, motion & tracking • App marketplaces • Input devices • Killer app • Unproven (longevity) • Cost barrier • Social stigma • Fogging & eye wear • Feature video (1080p v 8000p) • Production • Skills & Talent • Realistic NPC interactions

STORY TELLING / EMOTIONAL PRESENCE

TAPPING INTO THE HUMAN CONDITION

APOLLO 11

EMPATHY & AWE

BUTTS

HUMOUR & HEART

MARRIOT “VIRTUAL TRAVEL TELPORTER”

ASPIRATION & POTENTIAL

THE CHAIR

FOMO & CURIOSITY

TITANS OF SPACE

RELEVANCE - FANTASY & REALITY

THANK YOU

CONTENT & MARKETING STUDIO

VISIT US AT STARTVR.CO

All of the images used in this presentation are the copyright of the respective owners. None of the images used in this presentation belong to Start VR.