The realities of moving to digital first
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Transcript of The realities of moving to digital first
Andrew Lewis
Digital Content Delivery Manager Rich Barrett-SmallLead Developer
The realities of moving to digital firstUK Museums on the Web 2012
Victoria and Albert Museum
• Organisational governance and structure
• Digital Media Department delivery
strategy
• Technical implementation of digital
services
This session will cover these issues
A journey
Strategy
MeasurementImplementation
Governance
Iterate
Governance
Governance….
Organisational governance
New governance for digital processes agreed March 2012
ROLE OF TRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE
•Ensure best practice in digital
•Agree, review and steer projects within an
overarching digital programme
•Check design integrity of digital output
SCOPE OF TRUSTEE’S TECHNOLOGY STRATEGY COMMITTEE
•Digital output and content
•ICT infrastructure
•Creation of digital assets
Aligning departmental structure
Digital Media restructuring July 2012
Defining content process
Developing strategic guidelines
• Be audience focussed
• Mobile first
• Treat content creation separate from delivery
• Use short planning cycles and product
lifespans
• Make faster, smaller changes to services
• Have clear governance and processes
• Objective-based planning/ evidence-based
review
• Review and rationalise technology
• Use open data-driven as default
• A common direction, not necessarily a
destination
Rationalisation digital services
Now Future
V&A website landscape March 2012
The other side of the mountain
You have to start somewhere
crossTargeted areas for 6-12 month action
• Iterations of responsive design for
mobile
• Initiated blog-fed newsfeeds (external
hosting)
• Launched calendar app
• Migrated main CMS to the Cloud
• Improved data process for collections
• Restructured digital media department
• Closed down 50+ legacy microsites
• Closed down 100+ legacy interactives
• Improved What’s On design
A journey
Developing (or Growing Up)
Rich Barrett-Small, Lead Developer, V&A
@richbs
A moment’s creative inspiration today
is a week of pain next year
Support and maintenance
Development
Oh dear
http://www.flickr.com/photos/claudio_ar/2224662164
http://www.flickr.com/photos/claudio_ar/2224662164
Startup Culture
• Fridge full of Ben and Jerry’s
• Table football (fußball)
• 90-hour weeks
Startup Plan
• Take venture capital
• Operate at a massive loss
• Get acquired and shut down
Museum Plan
• Look after current stuff
• Get more stuff
• Keep it forever
• Show it to more people
Lessons
• Less is more—don’t over-engineer or over-hire
• Build iteratively (3 month rule)
• Choose technologies that allow you to change your mind
• Change your mind
Thank you for listening
UK Museums on the Web November 2012
Victoria and Albert Museum
Andrew Lewis
Digital Content Delivery Manager Rich Barrett-SmallLead Developer
View this on Slideshare: http://slidesha.re/QRuvqK