The Raiser’s Edgecomprehensive relationship

management solution

Relationship Management for Nonprofit OrganizationsThe nonprofit landscape changes daily. Is your strategic vision evolving with it? With the addition of hundreds

of new nonprofits each day, a continuously-evolving contact base, and a growing demand for personalized

communication, managing day-to-day challenges while building strong relationships can be more difficult than ever.

The Raiser’s Edge® puts the power of change in your hands. Designed for nonprofits of all shapes and sizes, it’s the

trusted solution of more than 16,400 organizations worldwide.

The Raiser’s Edge works by giving you the tools you need to cultivate lifelong relationships with supporters, save

time and money by streamlining your important daily processes, demonstrate increased accountability, and diversify

your communication methods to stand apart from the rest. Think of an investment in The Raiser’s Edge as insurance

for your organization’s future.

Table of Contents

Cultivate Lifelong Relationships With Your Supporters . . . . . . . . . . . . . . . . . . . . . . .1

Streamline Your Important Daily Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Differentiate Your Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

Demonstrate Increased Accountability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

Invest in Your Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Major Features to Help Ensure Your Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

“The Raiser’s Edge has helped us build and maintain strong relationships with our constituents. Being aware of every interaction with a constituent allows us to tailor the next interaction so that it is meaningful. Maintaining these ongoing relationships is vital to our organization!”

— Laurie Conkerton,Audubon Nature Institute,

New Orleans, LA

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introducing the raiser’s edge®: The Only Solution You’ll Ever Need for Constituent Relationship Management

Cultivate Lifelong Relationships With Your Supporters

Nonprofits know that their long-term viability is contingent upon building solid relationships . Contributions begin with good communication and continue only when you maintain a genuine, focused interest in your supporters . To cultivate these relationships, you must value the information you collect as your greatest asset . The Raiser’s Edge defines and streamlines the process of cultivating relationships by helping you manage and sustain an extensive interaction database, differentiating your organization from dozens more that are vying for the loyalty of your supporters .

Enjoy a complete view of relationships and build an institutional memory ||

by easily recording every interaction you have with prospects, contacts, members, and supporters .

Recruit prospects and foster loyalty using tools that easily enable the most ||

personalized, timely, and relevant communications .

Automate repetitive tasks and organize specific actions to ensure timely ||

follow-up and leave more time for personal interactions with supporters .

Build upon supporter loyalty by applying pre-selected actions designed to ||

move donors, advocates, and members up to the next level .

Streamline Your Important Daily Processes

In many ways, organizational success depends on top-notch technology . If technology does not allow for process automation and for your data to be managed centrally, you can expect more work in the long run . Inconsistencies and redundancies often result in costly mistakes . Integrated and user-friendly automation saves your organization time and money .

with the raiser’s edge, you can:

Automate tasks, no matter how large they are . Entering any amount of data ||

into The Raiser’s Edge is a snap with the batch feature — a customizable spreadsheet-style entry screen built for speed .

Accomplish more in less time by navigating the system from one central ||

starting point — The Raiser’s Edge Home Page .

Process and track any type of letter, including acknowledgement letters and ||

membership renewals, with one click .

Rely on the same database for online and offline interactions with ||

supporters, preserving data integrity and saving time .

The Raiser’s Edge defines and streamlines the process of cultivating relationships by helping you manage and sustain an extensive interaction database, differentiating your organization from dozens more that are vying for the loyalty of your supporters.

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Differentiate Your Organization

With increasingly sophisticated constituents and more nonprofit competition, you may now be challenged to find new ways to make your organization stand out from the crowd . Blackbaud® NetCommunity™ lets you build and maintain a dynamic website with highly relevant, personalized content that makes newcomers feel welcomed and supporters feel valued .

Blackbaud NetCommunity shares a database with The Raiser’s Edge®, providing a single constituent relationship system for online and offline contacts . This way, the data you keep in The Raiser’s Edge is used to personalize content, messages, and communication vehicles to meet visitor needs and preferences . Your website becomes a valuable resource for your supporters, giving them convenient ways to strengthen their bonds with your organization .

with the raiser’s edge and blackbaud netcommunity, you can:

Build loyalty by making individuals feel special and valued for their ||

contributions, time, and support for your organization .

Give visitors compelling reasons to become members of your community, ||

such as easy access to information and benefits, personalized content, and self-service features .

Easily manage membership sign-up, renewals, and upgrade opportunities . ||

Offer exclusive content, web pages, and features for each login-protected membership level .

Grow your contact base exponentially by making it fun and easy for your ||

supporters to reach out to their network of friends and family .

Launch an advocacy campaign where you use email and your website to ||

empower your donors, supporters, members, and community to take action

on behalf of your organization to influence elected officials and the media .

Demonstrate Increased Accountability

Your supporters have many options regarding how to spend their time and money, so it is important for you to help them feel good about investing in your organization . Supporters need to feel that the organizations they a part of are faithful stewards of resources . Volunteers and advocates need to know that their contributions of time truly matter . Additionally, board members and senior executives expect to be kept well-informed .

The Raiser’s Edge not only gives you the tools to conveniently report information to relevant parties, but it also reduces administrative overhead . Your staff can save hundreds of hours by automating tasks and ensure data integrity by eliminating redundancies and mistakes .

“We needed a system that would allow us to grow, and The Raiser’s Edge does that. Best of all, because the system is easy for support staff and managers to use, people are recording information that previously was only stored in their heads.”

— Traci Drake, Fred Hutchison Cancer

Research Center,Seattle, WA

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with the raiser’s edge, you can:

Access and create detailed or summary reports for constituents, staff, and ||

board members .

Analyze data and tailor your reports to any audience .||

Review snapshots of every aspect of your organization with “at-a-glance” reports .||

Easily drill through to financial systems to identify where donor dollars were ||

allocated with The Financial Edge™ integration .

Invest in Your Future

Imagine the momentum gained when your entire organization is working together, moving toward one common goal . That’s the beauty of The Raiser’s Edge® . It is designed to integrate with your current processes to provide access across your organization . Empower your staff with the information to make smart decisions immediately — without waiting for outdated reports or having to depend on inaccurate information from multiple databases .

Backed by Blackbaud, the leading global provider of software and services designed specifically for nonprofit organizations, The Raiser’s Edge is the one solution you can trust to manage your relationships and help you grow for years to come .

Major Features to Help Ensure Your Success

comprehensive relationship management

Successfully grow your constituent base and cultivate major donors with Relationship Cultivation, Contact Management, and Moves Management® tools .

Gain a holistic view of your donors, members, and prospects .||

Build better relationships — organize and store extensive donor information, ||

allowing for additional entries about interests, activities, and more .

Migrate prospects to donors, members, and advocates — create actions, ||

make notes, assign solicitors and dates, automatically allocate assignments, delegate letters and tasks, and send reminders .

Eliminate “over solicitation” or missed opportunities — keep track of all ||

interactions with each individual and review and record all actions and appointments in your fully integrated Microsoft Outlook® calendar .

Send prompt, personalized letters and emails at a moment’s notice . ||

Pre-addressed letters and emails are launched from inside a donor’s record in a single click .

“Blackbaud has proven that they not only wish to sell software to customers, but that they also wish to help them, support them, and make their jobs as easy as they can.”

— Natasha Pickens,The First Tee

St. Augustine, FL

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advanced reporting and security

Communicate organizational effectiveness and ensure that your data and transactions are secure with advanced reporting tools and security models .

Articulate your success and use of funds with your choice of hundreds of ||

summary and detailed reports .

Standardize reporting — design and save multiple variations of any report ||

and easily export data to presentation software, including Crystal Reports™ .

Eliminate time-consuming tasks and errors — duplicate check automates ||

the process .

Control what users access to help refine staff responsibilities — with ||

an advanced security model, you can be confident that your information is secure .

Enforce consistency — Business Rules set guidelines for how data is ||

entered and used .

simplified reporting and communication

Save time and increase staff productivity with Dashboard, Home Page, and Correspondence features .

View up-to-the-minute results for campaigns, including graphical ||

representations of performance measures .

Access your most important tasks, reports, and analysis tools by using your ||

personalized Raiser’s Edge home page .

Pull data from any field in || The Raiser’s Edge® with simple, plain-English queries that can be saved and even modified later for use again and again .

Perform complex mail merges — create mailing labels, personalized ||

envelopes, emails, and phone-a-thon campaigns — in just a couple of clicks .

Communicate program results to executives, staff, and board members with ||

The Raiser’s Edge Dashboard .

Take the pain out of board meetings with fast, accurate, one-click reports ||

available any time you need them .

“Each time I call Blackbaud, I am absolutely blown away by the extraordinary helpfulness, patience, professionalism, and friendliness of the staff.”

— Monica Echeverri, Southwest Counseling

and Development Services,Detroit, MI

Implement with expert help every step of the way.

CONSuLTINg SERvICES

Our expert consulting team leverages technology and nonprofit expertise to ensure your success. Services

include business process improvement and technical consulting across product lines and within all industries.

From assessment and planning to program deployment and operation, our consultants provide a smooth

implementation process that enables you to receive maximum value from your technology investment.

TRAININg AND EDuCATION

Learn how to get the most out of The Raiser’s Edge® at every level of your organization. Once trained, your

staff will have the skills necessary to successfully execute proven methods using the best-known solution in the

nonprofit industry. Options for software training and continuing education are endless at Blackbaud.

Training options include:

|| Classroom training || On-site training

|| Regional training || Instructor-led online training

|| The eLearning Library (24-hour online resource) || Annual training pass

MAINTENANCE AND CuSTOMER SuPPORT

Our friendly, knowledgeable maintenance and support teams value lifelong relationships with our clients.

Through education and support, we focus on empowering our customers to use our software in a manner that

achieves the maximum benefit to their organizations. Participants in any one of our Blackbaud Advantage™

Maintenance Plans have access to a wide range of resources, including:

|| Fast, reliable customer support, accessible || user groups, web forums, and |

via web, phone, or email regional conferences

|| unlimited, around-the-clock access to || Embedded help files, user guides,

self-service resources and weekly technical bulletins

|| New software releases

© August 2009, Blackbaud Inc.

This material is for informational purposes only. The information contained

in this document represents the current view of Blackbaud, Inc., on the items

discussed as of the date of this publication, and could be subject to change.

800.443.9441

solutions@blackbaud.com

www.blackbaud.com

Blackbaud, Inc.2000 Daniel Island Drive | Charleston, SC 29492

About BlackbaudBlackbaud is the leading global provider of software and services

designed specifically for nonprofit organizations, enabling them

to improve operational efficiency, build strong relationships, and

raise more money to support their missions. Approximately 22,000

organizations — including university of Arizona Foundation,

American Red Cross, Cancer Research uK, The Taft School, Lincoln

Center, In Touch Ministries, Tulsa Community Foundation, ursinus

College, Earthjustice, International Fund for Animal Welfare, and

the WgBH Educational Foundation — use one or more Blackbaud

products and services for fundraising, constituent relationship

management, financial management, website management,

direct marketing, education administration, ticketing, business

intelligence, prospect research, consulting, and analytics. Since

1981, Blackbaud’s sole focus and expertise has been partnering

with nonprofits and providing them the solutions they need to

make a difference in their local communities and worldwide.

Headquartered in the united States, Blackbaud also has operations

in Australia, Canada, the Netherlands, and the united Kingdom.

For more information, visit www.blackbaud.com.