AUGUST 24TH - 26TH, 2015 • DOUBLETREE HILTON SUITES

DETROIT DOWNTOWN • DETROIT, MI

FEATURED SPEAKERS:

Henry Bzeih Chief Technology Officer and Head of Connected Car KIA Motors America

Cem Saraydar Director, Electrical and Controls Systems Research Lab General Motors

Robert Gee Head of Product Management, Software and Connected Solutions Continental

Håkan Sivencrona Functional Safety Manager/Lead System Engineer Delphi

Gaurav Bansal Senior Researcher Toyota InfoTechnology Center, USA

Noah Lassar Manager: Reliability Engineering Google

Prevent problems on the road by utilizing the latest in failure injection testing

Harness the newest techniques in V2V, V2P, and V2I techniques to keep your vehicles moving efficiently and accident free

Utilize improvements in radar, lidar, and sonar to keep driver and car alike constantly aware of their surroundings

Incorporate the most cutting edge user utility and convenience applications to keep drivers constantly engaged and aware

Ensure that your vehicles project a clear signal even in environments with heavy interference

Improve the range and clarity of your sensors to keep car and driver constantly informed

Develop intuitive learning algorithms that predict what’s coming down the road to avoid last second reactions

Use the latest in cyber security solutions to keep your autonomous vehicle secure inside and out

Media Partners:

Sponsors:

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TOP REASONS THIS IS A “MUST ATTEND” EVENT

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NEXT GENERATION ADAS: THE PURSUIT OF AUTOMATED DRIVING

Tools, Technologies, and Techniques for developing the Autonomous Car…

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Dear Automotive Professional, We are excited to bring you our Autonomous Cars 2015, taking place August 24th to 26th, 2015 in Dearborn, MI. 2015 has been a year of exciting projects as the top OEM’s have executed several successful tests and pilot projects in the pursuit of the driverless automobile. With recent success from companies like Google, BMW, Daimler, Volvo, Audi, and Nissan, the public, authoritative bodies, and the larger automobile market is becoming convinced that automated driving is within sight. What once seemed like science fiction is finally becoming regarded as a feasible and necessary in some instances. While the optimism in this market is undoubtedly exciting, any OEM can tell you the pursuit is not a smooth road. Enabling technologies necessary for autonomy are still rife with challenges as no “one size fits all” approach exists.

As a result, this conference is designed to help you overcome your biggest challenges while incorporating the latest solutions You’ll find:• The most up-to-date best practices in functional safety, cyber security, sensory range and resolution,

learning algorithms, radar interference, and processing power • Insights into the most cutting edge techniques being used by colleagues and competitors• Collaborative opportunities to further your autonomous initiatives• Strategies to overcome some of your most significant challenges in this space• Products and services you’ll need to implement the newest ideas Our program is designed for automotive professionals in engineering, research, safety, electronics, cyber security, sensors, optics, intelligent braking, steering, programming, infotainment and navigation among others. This summit will stretch your thinking, provide collaborative benchmarking opportunities, and leave you with practical tools and ideas for action. After attending, we hope you will go back with a plan that will allow you to enhance, upgrade, and develop your initiatives in autonomy.

Sincerely,

Trevor Sosvielle Program Director

P.S. Don’t miss our Testing and Simulation

Workshop Day to allow for effective

implementation of critical autonomous

initiatives!

AUGUST 24TH - 26TH, 2015 • DETROIT, MI

NASA Ames and Nissan North America have signed an agreement for autonomous vehicle research

University of Michigan will break ground on the all new M City autonomy testing facility this year

Volvo Drive Me is working with the city of Gothenburg for its 2017 pilot program

Hakan Samuelsson President and CEO of Volvo announced an open approach to partnership on autonomy

China’s Tencent and Baidu have announced that they’ll be entering the autonomous vehicle market

Delphi Completed a nearly 3,400 mile cross country journey in association with Audi

BMW has announced intent to begin autonomous testing in China

Secondary automotive businesses have publically announced their pursuit to realize the benefits of the autonomous vehicle market. Everyone from State Farm to Uber is beginning to recognize this value

2015 AUTONOMOUS PROJECTS INCLUDE:

Machine Learning

Danny Shapiro Sr. Director of Automotive NVIDIA

Integrating Frameworks

Emilio Frazzoli Professor MIT

HMI Safety

Richard Wallace Center Director Center for Automotive Research

Featured Experts:

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SPEAKERS AT A GLANCE

Henry Bzeih Chief Technology Officer and Head of Connected Car KIA Motors America

Designing V2V Communication Systems that Streamline Vehicle EfficiencyHenry Bzeih is responsible for heading KIA’s US operations for Infotainment planning & direct management of the Connected Car division within KIA.

Mr. Bzeih established ground up operations for KIA Connected Car in the US market which oversees the strategy, vision, product development and execution of KIA’s connected services as well as ongoing management of operations for the company’s connected services delivery network including the mobility solutions.

Prior to joining Kia, Mr. Bzeih held many critical R&D positions within Ford Motor Company that holistically covered all elements of automotive EE (Electrical / Electronic) product development.

Cem Sarydar Director, Electrical and Controls Systems Research Lab General Motors

Leadership and Future Vision for the Autonomous CarDr. Cem Saraydar is currently Director for the Electrial and Controls Systems Research Lab in General Motors Global R&D in Warren, Michigan. His current research interests include wireless ad hoc networks, wireless sensor networks V2V/V2I networking, positioning, navigation and telematics. His earlier work covers topics such as optimal pricing in wireless data networks, applications of game theory in wireless networks, graph theoretic models in communications systems, mobility management in cellular systems, and traffic modeling and rate control for wireless data networks. Dr. Saraydar is the author of over 30 publications and the co-inventor of over a dozen patents/patent applications. He has served the technical community in various roles such as technical program committee member on numerous conferences, workshop chair, guest editor, NSF panelist and doctoral thesis committee member.

Robert Gee Head of Product Management, Software and Connected Solutions Continental

Ensuring Driver Engagement in the Autonomous VehicleRobert Gee heads the Product Management team for Software and Connected Solutions within Continental’s Infotainment and Connectivity Business Unit, working with OEMs to enable safe transportation, sustainable resource usage, and consumer information needs. His experience at IBM, Motorola, and other companies includes satellite mission control centers, military communications and safety systems, commercial communications networks, profitably enabling SEI CMM Level 5 processes, contract management, subcontract management, and engineering on over 80 commercial and government products.

Noah Lassar Manager: Reliability Engineering Google

Establishing Reliability Testing StandardsNoah Lassar is the Manager of Vehicle Reliability at Google[X]. He currently oversees the reliability programs of the Google Driverless Car, Google [X]’s Project Loon (Internet Balloon), Google [X]’s Project Makani (Energy Kite), and Google [X]’s Project Wing (Autonomous Aircraft). Noah also acts as an advisor to Alta Motors, developer of high performance electric motorcycles. Prior to joining Google[X], Noah worked as the Manager of Reliability at Tesla Motors, where he developed and executed the reliability program for Tesla’s Model S.

Håkan Sivencrona Functional Safety Manager/Lead System Engineer Delphi

The Future of ADAS and Core Technologies for the Autonomous CarDr. Hakan Sivencrona started his professional carrier within dependable systems in the 90th when he did research in the European Research Project X-By-Wire, achieving dependable communication for aerospace and automotive applications. Hakan has also worked some years for SP Swedish test and research institute where he worked in several research projects around dependable communication and architectures. 2005 Hakan joined Mecel, where he worked as an international expert in ISO 26262 and Autosar standardization. After a few years Hakan joined QAMCOM, a high tech company focusing on radar, signal processing and safety. During this time he was a contractor working for major OEMs and Tier 1s. Since 2013 he has started to work with Delphi E&S where he has since then been working as a Functional Safety Manger for several ADAS production projects. Hakan still maintains his interest for ISO 26262 although he has moved much more into ADAS and autonomous driving area in the recent years.

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08:00 Registration

08:45 Chairperson Welcome and Opening Remarks

09:00 WORKSHOP A: The Latest in Fail Injection: Ensuring Your Failure Tests Cover Every Possible Scenario

Successful design of the safe and reliable autonomous car means testing for everything that can possibly go wrong, not just testing for the predictable. This session will explore how you can test every possible worst case scenario in advance:

• Developing a comprehensive suite of failure scenarios for autonomous car testing

• Establishing confidence in testing results

• Harnessing results data for practical autonomy applications

10:30 Morning Networking & Refreshment Break

10:45 WORKSHOP B: ADASoC Rewrites Autonomous Car Verification Processes

The autonomous car is a mobile supercomputer teeming with sensors. One obvious design solution is to promote system-on-chip integration for ADAS (ADASoC) to serve the processing needs within the car’s power and space limitations. In order to succeed on this path, we must also fundamentally rewrite the associated verification processes.

In this session you will learn:

• The new ADASoC analog, digital, and software verification requirements

• Techniques for verification traceability through the OEM, tier 1, tier 2, and IP chain

• Methods to integrate functional and safety verification for ISO26262

• Automation to reduce development cost and increase quality

Adam Sherer Verification Product Management Group Director Cadence

12:15 Lunch

1:15 WORKSHOP C: Driving Simulation Systems for the Autonomous Car

It is critical that before the autonomous car meets the road we’ve tested it in conditions that are as close to the real world as we can get. This workshop will explore best practices in designing virtual environments and simulations:

• Designing a real world representation that is recognized by the vehicle and is user friendly to engineers

• Incorporating common driving scenarios that are relevant to the autonomous car

• Ensuring that all sensors can be properly tested in the simulation environment

2:45 Afternoon Refreshment Break

3:00 WORKSHOP D: Data Mining for the Autonomous Car

One advantage of the autonomous car is that the machinery it utilizes to function is preequipped to collect a wealth of data. This workshop will

not only show you the best uses for your data but how to streamline your collection efforts:

• Best practices in data discovery and extraction

• Post capture data analysis

• Applications for autonomous car data

• Understanding types of data available via mobile, embedded, and ubiquitous devices

4:30 Chairperson Closing Remarks

4:45 End of Workshop Day

Monday, August 24th, 2015

WORKSHOP DAY

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08:00 Registration & Coffee

08:45 Chairperson’s Welcome and Opening Remarks

09:00 Keynote Panel: Leadership and Future Vision for the Autonomous Car

In this interactive Q&A top leadership from OEM’s, Labs, Tier 1’s, and Institutions will kick off this year’s event by painting their future vision for the Autonomous Vehicle.

Cem Saraydar Director, Electrical and Controls Systems Research Lab General Motors

Henry Bzeih Chief Technology Officer an d Head of Connected Car KIA Motors America

Robert Gee Head of Product Management, Software and Connected Solutions Continental

David Sequino VP / GM INTEGRITY Security Services Green Hills Software

Sponsored by:

10:00 Deloitte Overview on the Future of the Autonomous Car

Deloitte Representative Autonomy Expert Deloitte

10:45 Morning Networking & Refreshment Break

11:30 The Future of ADAS and Core Technologies for the Autonomous Car• Future plans and projections for ADAS technologies

• New usage for core technologies

• Understand how consumers are setting the course for new systems

• Learn how regulations will effect the technology roadmap

Hakan Sivencrona Functional Safety Manager/Lead System Engineer Delphi

12:15 Networking Luncheon

1:15 The Role of V2X in Autonomous Cars• Understanding the potential usage for V2X in the

autonomous car and how to properly leverage it.

• Controlling message size and saturation

• Sharing sensory input between vehicles for enhanced safety

• Validating or rejecting received sensory Information

Gaurav Bansal Senior Researcher Toyota InfoTechnology Center, USA

2:00 PANEL: Cyber Security for the Autonomous Vehicle

This panel hosted by Genivi will bring together perspectives from OEM’s, tier 1’s and OSV’s to discuss the most critical priorities in cyber security for the Autonomous Vehicle.

Mike Nunnery Marketing and Technology Strategist Genivi

Bill Lattin Chief Security Architect INTEGRITY Security Services

3:00 Establishing Reliability Testing Standards• Determining your requirements for long and short term

reliability

• Identifying what stressors need to be applied to achieve confident validation

• Developing an accurate approach

• Defining testing protocol and acceptable results

Noah Lassar Reliability Engineering Manager

Google

3:45 Afternoon Networking & Refreshment Break

4:15 Making your ISO 26262 flow flawless – qualifying verification tools in a ISO 26262 flow• Explore Mentor Automotive’s diverse functional safety

verification suite.

• Understand the ISO 26262 tool qualification requirements for design and verification tools and how this affects a typical tool suite.

• Investigate how tool qualification affects the customers of those tools.

• Propose a tool qualification strategy with respective merits and shortcomings.

Bryan Ramirez Verification Technologist Mentor Automotive, USA

5:00 Chairperson’s Closing Remarks

5:15 End of Main Conference Day One

Tuesday, August 25th, 2015

MAIN CONFERENCE DAY ONE

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07:45 Registration & Coffee

08:30 Chairperson’s Recap of Conference Day One

08:45 Keynote: Designing V2V Communication Systems that Streamline Vehicle Efficiency• Comparisons on the newest V2X technologies

• Understanding the usage of platooning and it’s benefits for the autonomous car

• Establishing standard V2V frameworks

• Developing roadside networks to improve V2X functionality

Henry Bzeih Chief Technology Officer and Head of Connected Car KIA Motors America

09:30 How Deep Learning Will Accelerate the Race to the Self-Driving Car

In this interactive session, you will learn about:

• Computer Vision

• Deep Learning

• Training a Neural Network

• Applications for Self-Driving Cars

Danny Shapiro Sr. Director of Automotive NVIDIA

10:15 Morning Networking & Refreshment Break

11:00 Ensuring Driver Engagement in the Autonomous Vehicle• Designing systems that secure driver attention quickly and efficiently

• Creating non-disruptive alerts for non safety critical events

• Understanding when and how best to utilize center and front stacks

• The newest in driver convenience, productivity and entertain ment modules

Robert Gee Head of Product Management, Software and Connected Solutions Continental

11:45 Panel: Defining Safety Priorities with Functional Safety and “Safety Critical Systems”

Ensuring a fail-free state of safety-critical functions (steering, braking, and acceleration) and avoiding accidents, bugs and defects in a self-driving car is a top priority for all carmakers, and a make-or-break point for this budding industry. This panel will explore, testing and verification of semi-conductors and embedded systems and safety-centric requirement engineering.

Hakan Sivencrona Functional Safety Manager/Lead System Engineer Delphi

12:30 Networking Luncheon

1:30 Advanced Static Analysis for Autonomous Automotive• An overview of ISO 26262 requirements for software, and how

they are addressed by static analysis tools

• How the use of coding standards such as MISRA C can reduce the risk of hazardous code constructs

• How the rising use of third-party code introduces new risks for software developers, and how to combat these risks

• How to defend against low-level security defects in your code

Paul Anderson VP of Engineering Grammatech

2:15 Understanding Driver Distraction and Safety Challenges of HMI Systems• Developing motion based interactive system that do not

disable driver from operation

• Harnessing fail safes and recognition systems to detect and prevent distraction

• Ensuring HMI systems detect and react to interaction quickly

Richard Wallace Director Center for Automotive Research

3:00 Afternoon Networking & Refreshment Break

3:45 Establishing a Reference Architecture for Automated Vehicles

Steve Underwood Director Connected Vehicle Proving Center University of Michigan

4:30 Ensuring Optical and Lidar Sensors can Operate Despite Weather or Obstruction

• Detecting objects and wording that are masked by physical obstruction

• Remaining effective in a particle rich environment

• Designing back up’s for when optical and Lidar sensor can not operate

• Workaround’s for common obstructions

5:15 Chairperson’s Closing Remarks

5:30 End of Main Conference Day Two

Wednesday, August 26th, 2015

MAIN CONFERENCE DAY TWO

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Location & Lodging Information

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Stay Connected!Visit www.AutonomousCarsEvent.com

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Autonomous Cars Event will be held at the DoubleTree Hilton Suites Detroit Downtown.

525 W. Lafayette Boulevard Detroit, Michigan 48226 Phone: 313-963-5600

For more information, email Carrie.Simon@iqpc.com with the following in the subject line: “Autonomous Cars Venue Information”

For more information please contact Chris Ritchie at 212-885-2799 or Chris.Ritchie@iqpc.com

For more information on our call for papers & opportunities to participate as a presenter please contact Trevor Sosvielle at 212-885-2695 or trevor.sosvielle@idga.org

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