The Purposes of Different Types of Organisations Commerce Essay

5/25/2018 The Purposes of Different Types of Organisations Commerce Essay

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The Purposes Of Different Types OfOrganisations Commerce Essay

An organisation is a formal structure of relationships, responsibilities and

authorities through which specific objectives are achieved.A work organisationis a social arrangement for the controlled performance ofcollective goals (Buchanan and Huczynski, 2004).

Purposes of different types of Organisation:Business organisations: To make a profit in a socially standard way.For example: Airlines, Fast food.Non-profit service organisations: They want to help to all of people without anyprofit.For example: NHS, Universities.Mutual-benefit organisations: Individuals join together to pursue their own self-interest.For example: Clubs, Trade Union.Commonweal organisations: They provide service to all members of a givenpopulation.For example: Fire Service, Police.

Organisations by their intended purpose:PurposePrimary beneficiaryExamples

BusinessOwnersManufacturers, Fast-food, RestaurantsNon profit services

ClientsUniversities, HospitalsMutual-benefit

Members

Unions, ClubsCommonwealPublic at largePolice, Public schoolsClassifying Organizations:Sector classification:


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Private enterprise organisations: A "private sector" organisation is one that isowned and controlled by private individuals, not the government and usuallyexists to make a profit for its shareholders.Public sector organisations: A "public sector" organisation is one that iscontrolled by the government. It is called "public" because the government isresponsible to the entire public.

Commercial interest classification:Profit oriented: Profit-oriented means pricing strategies rely on setting aproduct or service's price to attain a specific, programmed net profitpercentage.Non-profit oriented: In the broadest sense, an organisation in which no part ofany net earnings can grow for the benefit of any private shareholder orindividual.

Size oriented classification:Large scale: To access the large-scale data sources efficiently andautomatically, it is necessary to classify these data sources into differentdomains and categories.Medium scale: The demands on an intensely-managed landscape need aregional landscape planning system, which balances the social economicneeds with geo-biological conditions.Small scale: Title for firms of a certain size which fall below certain criteria interms of annual income, number of employees, total value of assets.

Formal and Informal Organization:

The Formal organization is-Deliberately planned and created.Concerned with the co-ordination of activities,Hierarchically structured with stated objectives, the specification of tasks anddefined relationships of authority and responsibility.The Informal organisation is-Is flexible and loosely structured,Relationships may be left undefined,Membership is spontaneous and with varying degrees of involvement.

Describe the extent to which an organisation

meets the objectives of different stakeholders.[P2]Stakeholders:

A shareholder is a stakeholder simply because he or she has spent money ina company. Therefore, those people remain for to see a good return on theinvestment. This may not only consist of the value of the stock increasing over


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time, but it may also include getting periodical dividend payments based onprofitability.

Organisational objectives:Objectives are defined as specific commitment to complete a measurable

result within a given time frame.Importance of objectives:Targets,Measuring sticks,Commitment andMotivation.

Characteristics of objectives:Organisational purpose and aims,Be realistic,Be measurable,Preferably be set by agreement,Set clear and challenging targets,Be open to adaptation,Form a network.

Objectives of different Stakeholders:Owners: In a company it would be the shareholders. Owners are often thoughtto be the most important stakeholders because they have set up the businessand give a lot of time into the company to make it successful. Owners like tosee their share of profit increasing, and the value of their business increasing.

Customers: Customers want superiority for money which involves providingthe highest quality products at rival prices.Employees: Their stake is that the company provides them with am livelihood.They want security of employments, good rates of reward and alsoimprovement opportunities.Suppliers: They want to feel valued by the company and want frequent orderswith on time payments.Trade Unions: This is for groups of employees who seek to secure higherwages and better working conditions for their members.Governments: The government wants businesses to become successful, to

create jobs and to pay taxes.

Inducements and contribution of insidestakeholders:StakeholdersContribution of the organisationInducement to contribute


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Shareholders

Money & capitalDividendsManagers

Skills & expertiseSalaries, bonuses, status & powerWorkforce

Skills & expertiseWages, bonuses, stable employment & promotionInducements & contributions of outsidestakeholders:Stakeholder

Contribution to the organizationInducement to contributeCustomers

Revenue from purchase of goods and servicesQuality and price of goods and servicesGovernment

High quality inputsRevenue from purchase of inputsUnions

Free and fair collective bargainingEquitable share of inducementsCommunity

Social and economic infrastructureRevenue, taxes and employmentGeneral public

Customer loyalty and reputation

National prideExplain the responsibilities of an organisation andstrategies employed to meet them. [P3]Responsibilities of an Organisation:Responsibilities are the most important thing in this topic. Because of anorganisation have a plan. So, to success plan, they must be maintaining someresponsibilities. The main aim of the research is to give a formal analysis of


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the relations between collective obligations to individual responsibilities.Which individual agent in a group should be held responsible if an obligationdirected to the whole group is not fulfilled?To this aim, concepts from planning fiction (like plan and task allocation) andorganization theory are used in order to conceptualize collective agency andthe organizational structures. These concepts are formalized in a dynamicdemonic logic framework, which allows us to study the connections betweenall these concepts.I give a formal account of the notion of coordination, power and controlsintended as management of interdependencies among agents activities andshow how these organizational relations together with specific task breakdowndetermine the responsibilities within an organization.For example:CSR (Corporate social responsibility) is an organizations moral responsibility

to stakeholder groups that are affected directly or indirectly by theorganizations actions. An organization can adopt a narrow or a broad stanceon social responsibility.

Strategies:Once clear targets have been identified, a set of strategies must be decidedon to further the organisations efforts. Strategies are defined here as specificprograms, initiatives, and decisions which will require resources allocated tothem. They can range from the development of Strategies alliances todeveloping and conveyance special in-house training for customer service.These operating Strategies are usually very special given that the good plans

are very clear and focused.Frequently, there may be some Strategies that are critical and yet dont getopenly shared, particularly since they may be really sensitive and generalknowledge of them would put you at a competitive weakness.The Strategies document the approach that will be used to meet theperformance goals. They are generated by middle management and approvedby top management. Every effort should be made to keep the Strategies up todate, without making major changes. Major change can also result in thetermination of projects that are only partially completed and/or have notbecome totally effective. It should be apparent that many Strategies are

generated by many different functions, supporting the business objectives.

Explain how economic systems attempt to allocateresources effectively. [P4]Economics:Economic is a social science that studies human behaviour as a relationshipbetween ends and scarce means which have alternative uses. That is,


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economic is the study of the trade-offs involved when choosing betweenalternate sets of decisions. (Lionel Robbins, 1935)

The purpose of economic activity:It is openly said that the central purpose of economic activity is the production

of goods and service to satisfy consumers needs want i.e. to meet peopleneed for consumption both as a means of survival but also to meet their ever-growing demand for an improved lifestyle or standard of living.What goods and service to produce: Does the economic uses its resources tooperate more hospitals or hotels? Do we make ipod Nanos or produce morecoffee?How best to produce goods and service: What is the best use of our scarceresources of land labour and capital? Should school playing fields be sold offto provide more land for affordable housing?Who is to receive goods and service: What is the best method of distributing

products or ensure the highest level of wants and needs are met? Who willget expensive hospital treatment-and who not?

Economic Systems:An economic system is best described as a network of organisations used bya society to resolve the basic problem of what, how and for whom toproduce.C:\Users\Kaisar Hamid\Desktop\economicsystem.gif

Categories of economic system:Traditional Economy: Where decision about what, how and for whom to

produce are based on custom and tradition.Free market economy: Where households own resources and free marketsallocate resources through the workings of the price mechanism.Planned or command economy: In a planned or command system typicallyassociated with a socialist or communist economic system.Mixed economy: In a mixed economy, some resources are owned by thepublic sector (government) and some resources are owned by the privatesector.

Sectors of production in the economy:Primary sector: This involves extraction of natural resources e.g. agriculture,

forestry, fishing, quarrying, and mining.Secondary sector: This involves the production of goods in the economy, i.e.transforming materials produced by the primary sector e.g. manufacturing andthe construction industry.Tertiary sector: the tertiary sector provided services such as banking, finance,insurance, retail, education and travel and tourism.


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Quaternary sector: The quaternary sector is involved with informationprocessing e.g. education, research and development.Meaning of economic scarcity: Scarcity is the fundamental economic problem,in a world of limited resources. Society has insufficient productive resources tofulfil all human wants and needs.For example:Flowers such as tulips are scarce on occasion because they grow only atcertain time of the year. When they supply of tulips is lower, they are scarce,or not always available. If enough people want tulips when none are available,then the demand increases. And this demand is high not because the price ishigh but because the supply is low.

Criteria for Allocation:Appropriate means of resource allocation are necessary to achieve optimalallocation of the resource. There are several criteria used to compare of water

allocation @owe aelt, 1986.Flexibility in the allocation of existing supplies, so that resource can be shiftedfrom use to use, place, as demand change, thus allowing equating marginalvalues over many uses.Predictability of the allocation process, so that uncertainty (especially fortransaction costs) is minimized.Equity of the allocation process should be perceived by the prospective users,providing equal opportunity gains from the resource to every potential user.Political and public acceptability, so that the allocation serves values andobjectives of various segments in society.

Allocate resources effectively:The business plan plays a key role in allocating resources throughout abusiness so that the objectives set in the plan can be met.Once you have reviewed our progress to date and identified our strategy forgrowth, our existing business plan may look dated and may no longer reflectour business' position and future direction.When we are reviewing our business plan to cover the next stages, it'simportant to be clear on how we will allocate our resources to make ourstrategy work.

The allocation of scare resources:Allocation of scarce resources is a reality for health care professionals andorganizations. Resource allocation issues can be particularly challenging forrural communities, where resources are not enough to meet all needs andfewer alternatives exist to resolve conflicts between competing needs.FlexibilitySecurity


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Real opportunity costPredictabilityEquityPolitical and public acceptability

Assess the impact of fiscal and monetary policy onbusiness organisations and their activities. [P5]Fiscal policy:Fiscal policy is the means by which a government adjusts its levels ofspending in order to monitor and influence a nations economy. It is the sisterstrategy to monetary policy with which a central bank influences a nationsmoney supply. These two policies are used in various combinations in aneffort to direct a countrys economic goals.

How Fiscal policy works?

Objectives of fiscal policy:To fund government spendingTo redistribute income and wealth more evenly

A way of managing demand in the economyTo influence the supply side of the economyTo correct the negative externalities, such as pollution and passive smoking

Effects of fiscal policy:Taxation and work incentivesTaxation and pattern of demand

Taxation and productivityTaxation and business investment decision

What is monetary policy?The Federal Reserves actions that are designed to influence the availabilitycost of money. Such as changing the discount rate, altering bank reserverequirements, and conducting open market operations. In general, a policy torestrict monetary growth results in tightened credit conditions and, at leasttemporarily, higher rates of interest.

Impact of monetary policy:Control inflation: The control of inflation has become one of the dominantobjectives of government economic policy in many countries.Interest rates: The price of money. Interest is what you pay when you borrowmoney and what you are paid when you lend your money to someone else,like a bank.Business cycles: The term business cycle refers to economy-wide fluctuationsin production or economic activity over a number of months or years.


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Spending: Money that has actually left the government's bank account andentered the economy.Employment: The act of giving someone a job.

Fiscal & Monetary policys activities:

The role of government in the UK economy extends far beyond its activities asa regulator of specific industries. The government also manages the overallpace of economic activity, seeking to maintain high levels of employment andstable prices. It has two main tools for achieving these objectives: fiscal policy,through which it determines the appropriate level of taxes and spending; andmonetary policy, through which it manages the supply of money.

Evaluate the impact of competition policy andother regulatory mechanisms on the activities of aselected organisation. [P6]Avon Is A Cosmetic CompanyMarketing EssayINTRODUCTION

Avon is a cosmetic company created to conduct business on enhancingwomens beauty. This brand is now a global leader with massive growth andhigh revenues. Being the worlds largest direct seller, Avon has captured alarge market in more than hundred countries with millions of the salesrepresentatives across the globe. The product line of Avon is quite large in

spatial extent; it includes beauty products, fashion jewellery, clothing etc.Avon is selling its brands in the regions such as North America, Latin America,Europe and Asia Pacific (Avon Company, 2010)Figure 1.

COMPANY BACKGROUNDAvon was established in America in 1886 with distinctive approach of sellingwomens cosmetics with the name of Avon calling.This idea of business wasinitiated by David McConnell from newyork.The main merchandise ofbusiness was not perfume and creams but at the age of sixteen mcconnellstarted to sell books through door to door selling. He found out he was notable to entice the consumers to buy the books so he initiated the campaign byoffering free gifts as perfumes which he produced with the collaboration of thepharmacist.Subsequently this turned out to be an incentive that became amainline product for avon and the books were abolished, paving the way for

Avon cosmetics existence. The door to door selling was made specifically tospecification and later by 1887 Mcconnell hired around 13 womenrepresentatives. Moreover, with the passage of time the company began to


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grow and the name was changed from california cosmetic company to AvonProducts, Inc. Presently is ranked first across the nation in cosmetic industrywith high revenues.

MACRO ENVIRONMENT

PEST ANALYSISPOLITICAL

As avon is based in U.S we have to focus on the realtionship between bothUK and US which is uniquely close and they share enormous trade andeconomic relations. Both are top trading partners of each other hence thebusiness relations of both the countries are strong and have wielding power.

Also the trade bonds and affiliations are strengthened (U.S foreign policy,2010)

Avon uses its websites to market its products worldwide they have to followthe copyright policy of the United Kingdom. UK Government recently came upwith the Consumer Protection (Distance Selling) conditions in order to protectconsumers which are buying online and have no direct control with the seller.These Regulations are only applied to the consumers that purchase goods orservices from a business and not if it is business-to-business purchases, landsales, vending machine purchases, and purchases made via auctions.Whereas to give distinguishing characteristics to the company such astrademark, one needs to get legal documents which gives permission to dosomething.(IPO, 2010).

No one is treated in a different manner on the basis of their genders, age andreligion. Every Employee may it be a male or female engaged in business ifdoes not get their rights and employers fail to equally balance them can befired and dismissed (Employment law, 2010).ECONOMIC: The economic ups and downs such as state of the economydeclines called recession does change the demand for product which iscoherent over the years because in that time women go through the hardtimes and get stressed. In that mental strain period their skin gets affecteddue to burden and pressure hence they spend money on buying make up tolook good and fresh. Recent report also indicates the figures for the demand

of makeup and cosmetic in U.K has gone up from 4.7% to 15.6bn. Thisclearly shows that in recession the demand of the product increases(Cosmetics business, 2008).In 2000, the inflation climbed up but in the beginning of twenty first centuryand end of twentieth century; it slumped down. The UK economy grew by afaster-than-expected 0.5% in the first quarter of the year, according to the


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official data shown below in figure 2. It was the quickest increase andexpansion since 2006 (ONS, 2010).

Figure 2.Some consumer goods companies posted more than expected comments for

the United Kingdoms economy because of large consumer spending. Hencethis country has all components critically compulsory to carry the businessoperations successfully. When the cosmetics and toiletries market willbecome the UKs quickly growing rapid tempo retail sector it will throw awaythe recession storm and stabilize the economy of United Kingdom whichconcurrently will have a great Impact on Avon`s larger and rapid marketgrowth.

SOCIALThe important category and class of economy is the fashion industry of UKbecause it has an increasing and growing consumers interest. In order to

increase more customer awareness about the brands and products introducedby the company Avon should understand about the expansion of the brandsexistence. Avon marketing practices are undergoing a change to becomeprogressively focused on a bond and connection with the customer; becauseParticipants felt the image of Avon is not positively reflected by itsadvertisements and Avon representatives. Although the cosmetics industry isboosting sales by bringing the products that cater to the needs and desires ofpeople with particular ethnic backgrounds, skin and hair types, and geneticcharacteristics, many customers are not aware of the brand promotions andits existence in the market. Avon has to market through outlets to representthem so that consumer can get knowledge of such flexible brand withextensive product line. The market for cosmetics is very profitable becausewomen in UK never trade down in beauty. They are crazy about fashion andthe cosmetics sector is moved by mass market brands. A large number ofmarketing types are applied to the retail industry according to the change inconsumers fashion and lifestyle.

TECHNOLOGYThe new advanced and modern methods are being used these days in orderto pace up the existing share of the cosmetic company in the market. Hence

technology is used fully to align and compete in the market of toiletries andcosmetics. For instance, the virtual make up options available online on thewebsites of the company gives an actual effect which has also helped Avon totake over the region with the help of e-commerce; accelerating in this field toget the maximum attainable share (Kumar, 2004).Cosmetic industry is remunerative and money making business where the keyto achieve and succeed is innovation and new creativity because the product


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life cycle is for a limited time and keeps changing but Avon is covering everyaspect in the best possible manner. Avon unexpectedly has taken this area ofelectronic marketing over companies whose selling techniques deals in faceto face consultation.

MICRO-ENVIRONMENT ANALYSISFIRMThe company is selling the product on a large scale and are now the globalleaders of marketing technique called Direct Selling. The company has largeworkforces who are normally not the employees of the business but theagents and contractors hired. The whole team is working on fulfilling theneeds and demands of the customer. They give extra weight to the newproduct offering and opportunities and also new markets that have emerged.To achieve this company is investing a higher amount in research anddevelopment domain to hold it and to gain a competitive edge in health and

beauty care. The representatives of the company market the product throughbrochures, advertising strategies and also by contributing to the progress andadvancing their global visual representation to be famous and known.

COMPETITORSEvery company in the cosmetic industry is actively engaged in being a marketleader by fulfilling the needs and peremptory request of the customer relatedto health and beauty products.Companies such as Estee lauder, max factor and Revlon have manycompetitors such as Channel, Lancme, Maybelline, LOreal, Lakme but the

main competitors of Avon is Mary Kay across united kingdom as it is similar toAvon and is dependent upon the independent sales and direct selling method.Hence both these are the rivals of each other in the same business market(Kumar, Massie and Dumonceaux, 2006).

Marketing mixAVON PRODUCT LINEThe company has a broad and panoptic product line which fulfils theconsumers desires of purchasing the commanded goods.

Avon Product line is described as follows:

MAKE UPIt consists of the products applied to alter and modify the appearance withouthaving an effect upon the functions with the purpose of enhancing beauty andattractiveness e.g. lipstick, nail polish, eye shadow, foundation, powder, etc.

SKIN CARESkin is a part of the body which gives shape to the beauty of a person and fora company like Avon, which emphasises on the aspect of beauty with


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glamour; it cant ignore the skin care product line. Major products that Avonprovide within this area are: cleansers & toners, eye care, moisturizers,problem solvers, anti-aging, skincare

BATH & BODY

Avon look after the bath and body products with extensive care as it softenand lightens the skin and give a glow to it with beautiful fragrance which givesa pleasant feeling. It includes (body lotion, hand cream, bath & shower, bodysprays, foot care, sun care, depilatories, bath & body)HAIR CARE: A wide range of products which are Perfect for all hairtypes(shampoo & conditioner, treatments, brushes)

AVON WELLNESS(home environment, fitness, Wellness Specials)

FRAGRANCE:GIFTS & FASHION (Gifts, jewellery, apparel, accessories, inspirationaltreasures etc.

OUT DOOR PROTECTION: These products prevent the skin from theexposures in the sun (self-tanners, suntan lotions, insect repellents,children's)

-PRODUCT DEVELOPMENT:Lisa Midyett, director of world marketing project for Avon spoke about Avonnew product development process that has put an effect on process offorming ideas to the execution process. The company entered into a newproject four years back when Avon had clearly separate process of

development for each country they were carrying their business operation.They planned to work on globally-aligned process which would work in thesame manner for everyone but later implemented a process which had somedrawback too and required a lot of administrative and management workwhich company found ineffective and wanted to focus on innovation ratherthan spending time in management. Hence they implemented a new systemssolution called horizon. Furthermore company have ideas to implementregarding the upgrade of this software which would contribute more towardsdeveloping new products, providing the data customers needs and also inhaving a single access point (Consumer Goods, 2008)

BRANDING STRATEGYAvon basically uses a discreet branding strategy. It has several brands to offerand all those brands are for distinct segments. As a result of this, Avon hasdeveloped a unique image for each of its brand so as to cater to thepreferences and buying behavior of the customers in each segment.

PRICE


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Although many respondents were not serious about the Avon price issues andas a matter of fact, many of the girls thought that the price of the product aremutually and logically connected to the quality. Since their faces aresomething that represents them, hence they wanted the perfect cosmetic foradding value to their face beauty because it represents them how they want tosee themselves (Beasley, 2007)Below is the Price range for Avon Products according to their categories.

MAKE-UP4.0~16.0PERSONALCARE99~8.0PRICESKIN CARE12.5~54.0FRAGRANCE22.5~34.0

Avon follows a competitive pricing strategy; they keep a check on theircompetitors pricing and then focus on lowering the product costs andincreasing the value propositioning for the users.

PLACERETAIL CHANNELS: Company hires the independent sales representatives

to market their products which are not the workers of the company but neutraldealers. As soon as they receive orders from the clients they send on therequest to the nearest distribution centre of Avon and are then delivered to therepresentative by local delivery system.ONLINE: Consumers can buy the products online from Avon website www.

Avon.uk.com

PROMOTIONSPECIAL PROMOTION EVENTS:Brochures: It is the main important marketing instrument used by Avon

(Kumar, Massie and Dumonceaux, 2006).TVs, magazines and Radio announcementsProduct sampling: They give product samples sometimes so that consumermay use them and try before making a purchasing decision.Bulletin boards: Representatives leaves their telephone numbers on the boardto contact them with a few words written on it to attract customers.


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Discount coupons: Company gives discount coupons sometimes on thepurchase of Avon products.Gifts: To please customers and attract them, the company offers small gifts tothem.coupon packs(Avon products, 2002)

ONLINE ADVERTISING:Avon. Com gives consumers the knowledge about the companys productpromotions that tempts and attracts a consumer to purchase products atdiscounted prices.myavon.co.uk/earn with: This is for the person who wants to work for Avon.www.AvonShop.co.uk: Free delivery if a person shop more than 20 pounds(Avon, 2010)Social Networking websites: They try to promote their product using social

communities such as facebook, twitter and my spaceSLOGAN AND JINGLES

Avon CallingThe Company for Women

Avon is made with you in mindAvon is For lifes unforgettable moments

UPGRADING THE BRAND IMAGE:Job fairs: Avon organizes a Job fair for the people who are unemployed andwants to work for Avon and have high interest to serve the company.

Corporate social responsibility- contributes in well being of the society and itsenvirons. Mainly focused on women issues, empowerment and health.(Eikenberry, 2009)PROMOTION STRATEGY OF AVON: The Company follows a pull strategy asthey dont put pressures on the retailers and distribution channels to provokecustomers to buy their products instead they focus on promoting theircompany through advertising and through other forums of sales promotion.

Advertising this way itself creates an emotional charm that helps theconsumer to select the product they are looking for.

SEGMENTATION, TARGETTING AND

POSITIONINGSEGMENTATION

Avon has segmented its market in the following Age groups.Youngsters: From age of 16 to 24Middle aged women: From age of 25 to 35Old women: 35 above.


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The company also follows the psychographic segmentation as it divides thebuyers into groups of teens and old age women to provide the productsaccording to their demands.

TARGETING

Avon, Company`s most important and primary target market has always beenwoman between 35 and 54 but now the company is totally engaged to focusthe teens because of large growing teen market through internet, directselling, and catalogues. Promoting and selling Avon product to the youngstersis Avons new plan of action to expand the business into new product classand paths to distribution. Company is finding the young sales representativeswith the age lesser and equal to thirty five, to market their brand to attract theyoungsters (All business, 2001).Avon is focusing on the women possessinghigh passion and love for beautifying their body. It follows Differentiatedstrategy as they are focusing on two marketing mix for two different target

markets.POSITIONING:

As quoted by Matt Phillips (2003, p.5) Avon ladies are a household name inthe UK clearly defines the company`s abstruse thinking related to marketingin the women sector.

Positioning map:Company is delivering the products with the quality similar to the competitorbut at a lower priceMarketing mix positioning of Avon with high quality and low price does not

affect its strengths as lower price is never insufficient for Avon to cover thecost of quality. CompanyGoes with the conventional approach of having products similar to thecompetitors and is succeeding advantageously.

RECOMMENDATIONSIn spite of the fact that Avon is carrying out their business really well in the UKmarket, they should focus and keep some elements into consideration. Fore.g. the advertising campaign of this company is limited and restricted tobrochures, directory, catalogues. Etc, the company must have a thought overthe inclusion of models to market the Avon products. This can be achieved by

finding fashion models with different looks because many participants on thefocus groups want to see products on someone who has appearance andresemblance similar to theirs.Concurrently the availability of Avon product in the departmental stores isless, hence the Goods should be available on the stores across the country.Moreover, The Company should keep a check on their representatives toassure that the brand name is properly symbolized in the market. It is highly


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recommended for Avon to constitute brand equity in order to increase thebrand success with the audience.

The Purposes of Different Types of Organisations Commerce Essay

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