The Psychology of Space
Transcript of The Psychology of Space
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week 1
Parsons School of Design Summer Intensive Seminar
the psychology of space
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IMAGE: Flickr /ubac
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humans desire spaceit varies in what people want out of the spaces they use
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“I belong to the land.”
IMAGE: © Barry Skipsey
perspectives of ownershiphow we plan begins with our sense of our position to the spaces we inhabit.
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graffiti culture tests ownershipreclaiming spaces as discourse on ownership and meaning.
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graffiti culture tests ownershipreclaiming spaces as discourse on ownership and meaning.
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the birth of dogtowncultural colonization of under-utilized spaces
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IMAGE: Flickr /ubac
home
play
work
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urban planning seeks to frame what is livable to peoplecultural identity is reflected in how spaces are planned
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IMAGE: Flickr /caruba
more parks
places to hang out
more shops
locally grown foods
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what does the culture aspire to?what methods can we use to read what happens next?
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IMAGE: Flickr /Kevin Coles
who do you listen to?if you plan a city around cars… you get more cars.
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IMAGE: Flickr
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“real urban design experts are ordinary people who actually live and work within a community.” - Fred Kent
who do you listen to?
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parking lots public parks
MOTIVESdon’t live here live here
convenience oasis
parking lots vs. public parksfeatures work based on our perspective of ongoing use
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IMAGE: Spike Lee as Mars Blackmon
what makes a neighborhood?Brooklyn has meaning beyond the bricks and cement.
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IMAGE: Spike Lee as Mars Blackmon
what makes a neighborhood?Brooklyn has meaning beyond the bricks and cement.
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Improv Everywhere
tourists vs. new yorkerscultural perspectives on how people walk in public.
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who owns the meaning of spaces?can we make a city too tourist friendly?
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proxemics kinesiology
GRAND CENTRAL TERMINAL
movementdistances
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the behavior shapes what space meansthe true design of spaces is revealed in their use
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public spacespeaking/performing
social spaceinteractions among acquaintances
personal spacefor interactions among good friends or family members
intimatespace
REFERENCE: EDWARD T. HALL THE HIDDEN DIMENSION (1966)
PROXEMICS
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understanding proxemicshow we interact with the spaces around us is a vocabulary cultivated from birth
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The concept of personal space is an invisible and undefined three-dimensional area surrounding an individual which, when invaded,
causes sensations of nervousness, discomfort and/or embarrassment.
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we are not tigersa tiger’s personal space is 30 feet
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what spaces make you
uncomfortable??
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IMAGE: Flickr /gusttythe subwaywe surrender rules of personal space in unique scenarios
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intimatespace
publicspace
publicspace
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IMAGE: Flickr /doortoriver
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the public bathroompublic bathrooms force us to rewire our body mechanics to mitigate the proximity to the stuff we fear.
touch don’t touchVS
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what gets touched?
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IMAGE: Flickr /uberzombie
the hotel roomwhat design elements can you think of are used to shape the experience?
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design choices?
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IMAGE: Flickr /uberzombie
the hotel lobbywhat design elements can you think of are used to shape the experience?
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design choices?
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IMAGE: Flickr /WexDub
First Class
Business
Coach
the airline seat
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what design elements can you think of are used to shape the experience?
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IMAGE: Flickr /WexDub
the idea of premium economyfirst introduced in 1992. for the cost conscious business traveller
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IMAGE: Flickr /WexDub
how would you improve airline seating?what observations have you made in your own experience?
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how do you design a park?
The Highline
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how do you design a park?
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the use and relationship to the social context establishes meaninglayers of language define a space
layers of language
layers of language
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the layers of language gives objects and space meaningdigital networks allow for infinite layers
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anticipated/unanticipated behavioral segmentshow do we imagine the space to be used?
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balancing design with human empathythe goal is not to control too much, while guided some of the story
scripted unscriptedVS
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runners
artistsdaters
sunbathers
adaptive behavioral segments
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understanding coffee shopscritique one
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the clientcritique one
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3 teams of 6 peoplecritique one
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group one: Blue Bottle Coffee
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group two: Stumptown Coffee Roasters
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group three: Nespresso Flagship Boutique
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develop a team strategy
3taking notes
taking photos
sketching details
going through the experience
spreading out
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retail as theaterthe choices that are made are designed to culturally connect
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uncovering narrative elements the culture embedded into that particular coffee shop
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how is the experience organized?
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how do people hack the space?
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learning to decode linguistic signals into ideological codes
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uncovering ideological elements
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zizek decodes the ideology of starbuckswhen we buy a cappuccino we buy a great deal of ideology
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is their a unique language they use?
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is their a unique iconography?
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technique as dramatic visual language
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gestures
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is the shop “high engagement” or “low engagement”
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what technology is used?
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high tech low techVS
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are people “in the moment” or in “auto pilot”
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develop visual customer profiles
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print your data
1. print
2. write the notes on front/back of each image
3. bring your printouts to class in the afternoon
write your notes on each printout
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in the morning we will meet in class and you will then go out to research in groups at your assigned coffee shop
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in the afternoon we will regroup in class to begin putting together the mood boards