The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938....

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Mike Berners-Lee The psychology of human acceptance and engagement.

Transcript of The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938....

Page 1: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

Mike Berners-Lee

The psychology of human acceptance and engagement.

Page 2: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

QUICK SUMMARY OF SOME EVIDENCE

Page 3: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

Million Tonnes Carbon

CO2 since 1850

From A Jarvis et al. 2012, Nature Climate Change. bitly.com/carbon-curve

Page 4: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

Local savings are like squeezing a balloon

Page 5: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

Everything we dig up gets burned

Page 6: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

The total CO2 budget for 2oC -mainly spent already

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50% chance of <2oC – peaking in 2020

Page 8: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

How much of the proven reserves can we burn?

Page 9: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

How much of the recoverable resources can we burn?

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0

500

1000

1500

2000

2500

3000

3500

4000

450018

5018

6118

7218

8318

9419

0519

1619

2719

3819

4919

6019

7119

8219

9320

04

Coal

Oil

Gas

Nuclear

Renewables

Renewables in perspective.

Mtoe

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Page 12: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

All this is clear …

Page 13: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

All this is clear. …So clear that it leads us to real the crux of the problem …

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The evidence is getting ignored

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• Too complex• Too abstract• Too far in the future• ‘Bigger than self’• Too much vested interest• Too uncomfortable to whistle blow• Too comfortable to carry on• Solutions too negatively framed• Too stuck in economic and cultural tramlines

Some explanations

Page 16: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

The global brain isn’t working properly

Rational analysis isn’t guiding action

Climate change is a psychological puzzleeven more than a it is a rational problem

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• Persuasion through logic isn’t the key• We need to be consistently clear and

firm – avoiding collusion• We all need to find new approaches• We need to enable creativity and

dreaming• We need to create psychologically

attractive solutions

Some implications

Page 18: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

Thank you for listening

Any questions?

Mike [email protected]

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Innumerable Rebounds

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2 degrees is riskier than we thought

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How much of the probable reserves can we burn?

Page 22: The psychology of human acceptance and engagement. · 1872. 1883. 1894. 1905. 1916. 1927. 1938. 1949. 1960. 1971. 1982. 1993. 2004. Coal. Oil. Gas. Nuclear. Renewables

• The evidence is clear enough…. But it isn’t the crux of the problem

• If the climate change puzzle was just science, technology, economics and politics we’d be on the case

• The missing incredients are psychology, sociology, psychiatry

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The value of reserves and infrastructure:

$10–100 trillion

Meanwhile: $764 billion on developing NEW reserves!

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75% chance of <2°C – peaking today

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Bananas and the Burning Questions Beyond

Mike Berners-Lee

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Efficiency and innovation in perspective

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Discussion

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How population, affluence & efficiency fit in