The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners
description
Transcript of The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners
![Page 1: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/1.jpg)
The Psychology of Residential Energy Efficiency Retrofits Wisdom for
Practitioners
Eric EllisonBrandon Madsen
Dave Muller
![Page 2: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/2.jpg)
We’ve got a problemPartial solution is residential energy efficiency retrofitsOpportunitiesChallenges
What works and doesn’tPractical advice
Tidy summary of recommendations
Where we’re going
![Page 3: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/3.jpg)
Planetary crisis
![Page 4: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/4.jpg)
We must do all we can
![Page 5: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/5.jpg)
I=PAT
Impact = Population x Affluence x Technology
![Page 6: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/6.jpg)
Demand side: energy efficiency in residential buildings
Taking Sides
![Page 7: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/7.jpg)
Opportunity
Large stock of inefficient homes
![Page 8: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/8.jpg)
“Rebound effect”
Technological progress that increases the efficiency with which a resource is used tends to increase (rather than decrease) the rate of consumption ofthat resource.
-Blake Alcott, in Ecological Economics
Jevons’ Paradox
Beer me.
![Page 9: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/9.jpg)
Jevons’ Paradox: Limits
Limited to energy-intensive activities
![Page 10: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/10.jpg)
Technology and economics are in place, but behavior isn’t.
What’s the hold-up?
So what’s up?
![Page 11: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/11.jpg)
People pass up incentives.
Problem: Charlotte, N.C.
![Page 12: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/12.jpg)
Problem: Hunter Lovins
Even experts fail to act swiftly.
![Page 13: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/13.jpg)
Problem: GESI
People think short-term.
![Page 14: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/14.jpg)
So where’s the wisdom?
![Page 15: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/15.jpg)
Cialdini on Persuasion
1 Reciprocity2 Commitment and consistency3 Social proof4 Authority5 Liking6 Scarcity
![Page 16: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/16.jpg)
Pink on Drive
1 Mastery2 Autonomy3 Purpose
![Page 17: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/17.jpg)
Gardner on Changing Minds7 levers in fundamental changes of mind (“The 7 REs”)
1 Reason2 Research3 Resonance4 Representational Redescriptions
5 Resources & Rewards6 Real World Events7 Resistances
![Page 18: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/18.jpg)
Gardner on Changing Minds
“The trick in [mind changing] is to accept the changes that will happen anyway, acknowledge that certain other changes may be impossible, and concentrate one’s efforts on those changes of mind that are important, won’t occur naturally, but can be achieved with sufficient effort and motivation.”
Sound familiar?
![Page 19: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/19.jpg)
Libertarian Paternalists
Libertarian Paternalism Haiku
No one’s rationalEnsure a better outcomeWith better options
Sunstein & Thaler
![Page 20: The Psychology of Energy Efficiency Retrofits: Wisdom for Practitioners](https://reader033.fdocuments.us/reader033/viewer/2022061211/5492987eb47959654d8b4648/html5/thumbnails/20.jpg)
Our synthesisTakeaways
Make it effortless.
Make it cheap.
Make it meaningful.
Make it desirable.