The Psychology of Color in Marketing
8
By Greg Langer
-
Upload
greg-langer -
Category
Documents
-
view
165 -
download
3
Transcript of The Psychology of Color in Marketing
By Greg Langer
In a study called “The Impact of Color in
Marketing” research showed over 90% of
impulse purchases were based on color alone.
It’s also a major factor in branding, and brand identity.
Studies show our brains prefer to instantly recognize brands from their colour and the emotion they feel when they see it.
A study titled “ Exciting Red and Competent Blue” also confirms that purchasing habits are decided on due to their effect on how a brand is perceived.