“The Promotion of Multimedia and Content Industries in the Ibero-American Countries”
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Transcript of “The Promotion of Multimedia and Content Industries in the Ibero-American Countries”
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 1Junio 5, 2001
“The Promotion of Multimedia
and Content Industries in the
Ibero-American Countries”
- Director General for Technical Studies, Research and Development – COFETEL (México)
- Vicepresident – International Federation of Multimedia Associations – FIAM
- Rapporteur of e-Commerce (CITEL-OAS)
Mr. Enrique Díaz Cerón
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 2Junio 5, 2001
Multimedia.Content.Interactive communication.Interactive media: Online and Offline.Infrastructure versus Superstructure.
- Telecommunications and computers.
- Applications and Services
- Multimedia and Contents.Information Divide.
Concepts
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 3Junio 5, 2001
Media Transition to the content industry
MEDIA INDUSTRY
CONTENT PRODUCTION
CONTENT PACKING
TELECOMMUNICATIONS COMPUTERS
TRANSPORT NETWORKS OPERATORS
END USER TECHNOLOGIES(HARDWARE/SOFTWARE)
CONVERGENCE
MEDIA
TELECOMMUNICATIONS
COMPUTERS
“CONTENT INDUSTRIES”
UP TO1994/95
NOW
MEDIA
Tekno-Z
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 4Junio 5, 2001
Content: Business Asset
TRADITIONAL TELECOMMUNICATIONS INDUSTRY (TELEPHONY)
TRADITIONAL PUBLICITY MARKETS
ON LINE SERVICES IN 2000 AND BEYOND
EQUIPMENT20%
CONCEP-TION10%
PACKING CONTENT30%
CONTENT CREATOR > 20%
CONTENT ORGANIZER > 30%
PRINTING40%
EQUIPMENT
< 10%
CONTENTCONTENT DISTRIBUTIONDISTRIBUTION OTHEROTHER
IN THE NEW INDUSTRY OF DIGITAL SERVICES, THE VALUE ADDED BY THE CONTENT WILL BE MORE THAN 50 %.
NETWORK OPERATORNETWORK OPERATOR80%80%
DISTRIBUTIONDISTRIBUTION20%20%
SERVICE SERVICE OPERATOR OPERATOR
< 20%< 20%
NETWORKNETWORKOPERATOR OPERATOR
< 20%< 20%
Tekno-ZTekno-Z
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 5Junio 5, 2001
Evolution of telecommunications.Convergence.Need for interactive and multimedia communications.Internet as an infrastructure for general communication.Justifying the investments and the efforts in developing infrastructures.Desperate need for the participation of all nations in the new global and connected world.Opportunities in the new industries for all nations.
Arguments
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 6Junio 5, 2001
Online Languaje Populations (March, 2001)
Russian 2.1%
Portuguese 2.5%
Italian 3.1%
French 3.7%
Korean 4.4%
Spanish 4.5%
German 6.1%
Japanese 8.6%
Chinese 9.0%
English 47.5%
Source: Global Reach
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 7Junio 5, 2001
Results of Inktomi´s Study(February 2000)
Finnish 0.50%
Portuguese 0.75%
Italian 1.55%
French 2.36%
Dutch 0.54%
Spanish 1.23%
German 5.83%
English 86.54%
Swedish 0.36%
Japanese 0.34%
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 8Junio 5, 2001
Absolute Presence of the Languajes in the Internet
Remainder 19.36%
Portuguese 2.14%
Italian 2.77%
French 4.39%
Rumanian 0.19%
Spanish 4.85%
German 6.3%
English 60%
Source: Funredes
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 9Junio 5, 2001
New Industries
Inter-related activities
and services
interdependent industries.
Industries without chimneys.
“Clean, fast growing and profitable”
Relatively low requirements in capital investment.
Activities intensive in talent, inspiration, artistic
sensibility, creativity and Culture.
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 10Junio 5, 2001
Current Situation in Ibero America
Weak Points:
Insufficient human resources: specialists and users.
Scarce presence of Spanish, Portuguese and other local languages in the global network infrastructure.
Low content production. Imports dependence.
A low proportion of users.
Low teledensity, scarcity in computers, lower infodensity
High access prices.
Very low geographical covering.
Very limited WB services.
Analysis of weak and strong points
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 11Junio 5, 2001
Current Situation in Ibero America
Strong Points:
Nations and peoples very rich in values, artistical
expressions, Civilization and Culture.
A global potential market of nearly 600 millions.
A tradition of craftmanship and fine Arts production
in every Ibero-American country.
A real improvement in telecommunications and IT.
A sense of very strong and eternal ties among our
national communities.
Analysis of weak and strong points
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 12Junio 5, 2001
Current Situation in Ibero America
Other positive points (CITEL resolutions):
CCP.I / Res. 116 (XIV-01) Project e-Americas.
CCP.I / Res. 117 (XIV-01) Specialized Terminology
in Spanish, Portuguese and French.
Analysis of weak and strong points
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 13Junio 5, 2001
“Pido a los gobiernos un poco de dinero para esta noble causa: la de la defensa de nuestra herramienta
de comunicación. La lengua es la más eficaz de las armas y la más rentable de todas las inversiones. Nunca será tarde para que comencemos a poner
nuestros ahorros al servicio de los beneficios futuros que serán de todos y que servirán a todos.”
Camilo José Cela, Spain, Nobel Prize of Literature
1st International Congress of the Spanish Language.
Zacatecas, México 1997
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 14Junio 5, 2001
Measures for Evolution 1/2
To study the possibles architectures of these
industries for all the Ibero-American countries.
To boost experience and knowledge.
To develop extensive programs in Human
Resources.
To make the inventories of cultural, educational,
artistic and entertainment heritages.
To make a serious study on the presence of our
languages in the global network infrastructure.
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 15Junio 5, 2001
Measures for Evolution 2/2
To promote the rise of new national specialized
companies in each country.
To generate the convenient regulatory actions for
Computer, IT, entertaintment industries and
telecommunications operators.
To open the governmental markets.
To include multimedia and content creation
activities in every e-Country program.
To organize a yearly Ibero-American event.
Music.
Cinema.
TV / Radio.
Educational content.
National and Ibero-American information heritage.
Beneficial impact in conservation, production and distribution of:
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 17Junio 5, 2001
IA Subregional Development Perspectives
“e-Americas”
development.
A permanent influence
of IA in the Cultural
Globalization.
The opening of wide spaces for the participation
of IA exportators in the global markets of MM
and content products and services.
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 18Junio 5, 2001
Organization of the Industry
Mexico – Asociación Mexicana de Multimedios,
Inforrutas y Contenidos de Información
(AMMICI)
Brasil – ABMIDIA
Argentina
International Federation of Multimedia Association
(IFMA / FIAM)
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 19Junio 5, 2001
A Proposal 1/2
Human Resources.
Information-heritage conservation and explotation.
“Localization” of MM and content production
and distribution.
Vertical integration of MM and content products
and services. (e-Country programs)
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 20Junio 5, 2001
A Proposal 2/2
“e-Government” programs.
To promote new companies.
International co-operation.
Integrated offer of Ibero-American producers.
Cultural and linguistic preservation.
Linguistic ecology.
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 21Junio 5, 2001
IA: Enormous richness ...
Potentially,almost 600 millions
of precious Personal mines ...
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 22Junio 5, 2001
Confucius
“Multimedia in the 21st Century” Porto Seguro, Brasil
Pag. 23Junio 5, 2001
[email protected]@prodigy.net.mx