The Project 50

Tom Peters

50The

Professional Service Firm

The Brand You

The Project

Survivor

50The

Professional Service Firm

The Brand You

The Project50

50The

Project

50

What makes a Project MEMORABLE?

http://www.youtube.com/watch?v=UYpl-ovUIEw&feature=related



WOW Project?

WOW PROJECT:

Confronts and redefines an important issue or problem in such a way that participants will be remembered for it 10 years later.

Starts with Y-O-U

Stages of a Project?

1.Create2.Sell3.Implement4.Exit

Create Implement10% 90%

Traditional Approach

Create Implement

Create Sell Implement Exit

10% 90%

30% 30%30% 10%

Traditional Approach

New Approach

New Approach

Create Sell Implement Exit30% 30%30% 10%

Create30%

21items

Create30%

REFRAME: NEVER…EVER!...ACCEPT A PROJECT/ASSIGNMENT AS

GIVEN!

Create1.

Create2.

TRANSLATE “YOUR DAILY EXPERIENCES INTO COOL STUFF TO DO .”

Create2a.

BECOME A BENCHMARKING FOOL: LOOK AT EVERY SMALL-THING-THAT–HAPPENS –TO-YOU AS

A GOLDEN LEARNING OPPORTUNITY.

Create3.

IMPROVE YOUR VOCABULARY!LEARN TO LOVE “WOW!”USE “THE WORD.” WOW!

Create4.

THERE ARE NO “SMALL” PROJECTSIN EVERY “LITTLE” FORM OR PROCEDURE,

IN EVERY “LITTLE” PROBLEM THERE USUALLY LURKS A B-I-G PROJECT!

Create4a.

CONVERT TODAY’S ANNOYING “CHORE” INTO A WOW! PROJECT.

THE B-I-G IDEA: THERE’S NO SUCH THING AS A “GIVEN.”

Create5.

PUT ON THE BRAKES!DON’T BETRAY WOW!

Create6.

LOVE MAKES THE WORLD GO ROUND!

Create7.

WILL IT—THE PROJECT,OUR BABY—BE BEAUTIFUL?

YES…BEAUTIFUL!

Create8.

DESIGN-IS-IT.I.E.: ONE OF THE SINGLE MOST POWERFUL FORCES IN THE

WHOLE BLOODY UNIVERSE.

Create9.

IS THE PROJECT REVOLUTIONARY?(ARE YOU SURE?)

Create10.

IS THE WEB FACTORED INTO THE PROJECT?IN A B-I-G WAY?

Create11.

IMPACT.HENRY JAMES ASKED THIS, AS HIS ULTIMATE QUESTION,

OF AN ARTIST’S WORK: “WAS IT WORTH DOING?”

Create11a.

MADE ANYBODY(S) ANGRY LATELY?

Create12.

RAVING FANS!

Create12a.

WOMEN-AS -RAVING FANS.WOMEN TAKE TO PRODUCTS/SERVICES—AND THENCE,

“PROJECT DELIVERABLES” –- FOR (VERY) DIFFERENT REASONES THAN MEN

Create13.

PIRATES-ON-THE-HIGH-SEAS.“WE” ARE ON A MISSION/CRUSADE.

WE PLAN TO UPSET THE APPLECART (CONVENTIONAL WISDOM) BIG TIME…AND

MAKE A DAMN DIFFERENCE.

Create14.

IF YOU CAN (HINT: YOU CAN!)CREATE A “PLACE.” THAT IS…PIRATES NEED SHIPS AT SEA

AND CAVES ON LAND, (“SAFE HOUSES” IN SPY-SPEAK.)

Create15.

PUT IT IN YOUR RESUME. NOW!PICTURE YOURSELF

CROSSING THE FINISH LINE

Create16.

THINK RAINBOW!

Create17.

THINK…OR RETHINK…OR REFRAME…YOUR CONCEPT…INTO A “BUSINESS PLAN.”

Create18.

THNIK/OBSESS…D-E-A-D-L-I-N-E.

BE RIDICULOUSLY/ABSURDLY/INSANELY DEMANDING OF YOURSELF/YOUR LITTLE BAND OF RENEGADES.

Create19.

FIND A WISE FRIEND. WOW PROJECTS AIN’T EASY!

THEY STRETCH YOU, STRESS YOU, AND OFTEN VEX YOU.AND THE ORGANIZATION.

Create20.

FIND – AND THEN NURTURE – A FEW (VERY FEW) CO-CONSPIRATORS.

Create20a.

FIND AT LEAST ONE USER/CO-CONSPIRATOR.NOW.

THINK USER FROM THE START.

Create21.

CONSIDER CARRYING AROUND A LITTLE CARD THAT READS:

WOW!BEATIFUL!

REVOLUTIONARY!IMPACT!

RAVING FANS!

WOW

Create30%

New Approach


Project management is SALES

Sell30%

Sell30%

10items

Sell22.

BE S-U-C-C-I-N-T.DESCRIBE YOUR PROJECT

(IT’S BENEFITS AND IT’S WOW!)…IN T-H-R-E-E MINUTES.

Sell22a.

METAPHOR TIME!

Sell23.

SALES MEANS SELLING…EVERYONE!

Sell24.

HEY: WOW PROJECT LIFE = SALES.RIGHT? SO …WORK CONSCIOUSLY ON BUZZ.

GET VISIBLE AND STAY VISIBLE

Sell25.

DO YOUR “COMMUNITY WORK.”START TO EXPAND THE NETWORK!

ASAP.

Sell26.

LAST IS AS GOOD AS FIRST.IF THEY SUPPORT YOU…

THEY ARE YOUR FRIENDS.

Sell27.

PREACH TO THE CHOIR!NEVER FORGET YOUR FRIENDS!

Sell28.

DON’T TRY TO CONVERT YOUR ENEMIES.DON’T WASTE TIME ON THEM.

Sell29.

CREATE AN A-TEAMADVISORY BOARD.

Sell30.

BECOME A MASTER BOOTSTRAPPER.YOU HEARD IT

HERE FIRST: TOO MUCH INITIAL MONEY…KILLS!

Sell31.

THINK B-E-T-A! AS IN… BETA SITE(S). YOU NEED CUSTOMER PARTNERS…

AS SAFE-HAVEN TESTING GROUNDS FOR ROUGH PROTOTYPES.

Sell30%

WINNERS—WOW PROJECT WINNERS—

ARE SALES MANIACS

S-E-L-L

New Approach


New Approach

Implement30%

Implement30%

Implement30%

QUICK PROTOTYPING

Sell Implement30%30% 10%

Sell60% 10%

Create30%

Exit10%

16items

Implement30%

Implement32.

CHUNK! CHUNK! CHUNK!

Implement33.

LIVE…EAT…SLEEP…BREATHE: PROTOTYPE!

I.E.: BECOME AN UNBASHED PROTOTYPING FANATIC.

Implement33a.

TEACH PROTOTYPING.PROTOTYPING IS A “CORPORATE CULTURE” ISSUE.

I.E.: WORK TO CREATE A CULTURE OF PROTOTYPING.

Implement34.

PLAY!FIND PLAYMATES!

Implement35.

SCRUNCH THE DEEDBACK LOOPS!

Implement36.

BLOW IT UP! PLAY…AND DESTRUCTION…

ARE HANDIMADES

Implement37.

KEEP RECRUITING!IRON LAW: WOW PROJECTS CALL FOR WOW PEOPLE.NEVER STOP RECRUITING!

Implement37a.

WANTED:COURT JESTER.

Implement38.

MAKE A B-I-G BINDER!THIS IS THE PROJECT BIBLE.

IT’S THE MASTER DOCUMENT…THE MACRO-MAP.

Implement39.

LIST MANIA.YE SHALL MAKE LISTS…

AND THE LISTS SHALL MAKE YE OMNISCIENT. (NO JOKE.)

Implement40.

THINK(LIVE/SLEEP/EAT/BREATHE)

TIMELINE/MILESTONES.

Implement40a.

WANTED:MS. LAST TWO PERCENT!

Implement41.

MASTER THE 15-MINUTE MEETING!YOU CAN CHANGE (OR AT LEAST ORGANIZE)

THE WORLD IN 15 MINUTES!

Implement42.

C-E-L-E-B-R-A-T-E!

Implement42a.

CELEBRATE FAILURES!

Implement43.

STATION BREAK!THE KEYNOTE HERE IS ACTION.

EXACTLY RIGHT!BUT: DON’T ALLOW HE ACTION FANATICISM TO STEER YOU

OFF COURSERE WOW!/BEAUTY!/REVOLUTION!/IMPACT!/RAVING FANS!

Implement44.

A PROJECT HAS AN IDENTITY.IT’S ALIVE.

PROJECT = LIFE…SPIRIT…PERSONALITY

Implement45.

CAST THE NET A LITTLE/LOT FARTHER AFIELD

Implement46.

IT’S THE U-S-E-R.STUPID!NEVER LOSE SIGHT OF THE USER COMMUNITY.

Implement47.

CONCOCT A B.M.P/BUZZ MANAGEMENT PROGRAM.MARKETING IS IMPLEMENTATION

New Approach


Exit10%

LETTING GO…

3items

Exit10%

Exit48.

SELL OUT!

Exit48a.

RECRUIT A MR. FOLLOW UP…WHO IS AS PASSIONATE AS YOU ARE!

(AND L-O-V-E-S ADMINISTRATION)

Exit49.

SEED YOUR FRAMES INTO THE MAINSTREM…

WHERE THEY CAN BECOME MUTANT VIRUSES FOR YOUR (QUIRKY) POINT OF VIEW!

Exit50.

WRITE UP THE PROJECT HISTORY.THROW A GRANDCELEBRATE BACH!

THE WORK MATTERS!

The Project 50

Education

Transcript of The Project 50