THE PROGRAM
description
Transcript of THE PROGRAM
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THE PROGRAM
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BENEFITS TO MERCHANTS• HIGHER REVENUE, HIGHER CUSTOMER RETENTION • CAPTIVE AUDIENCE : Everyone who lives and works in town will be
targeted to receive a card• TOWNSHIP MARKETING: The Township will market the program with
its residents (e.g. TV Channel; billboards; email blasts; social media)• BANNERS ON OUR WEB PORTAL: Linked banner AND listing will be
displayed on www.propertytaxcard.com • RESOURCES: Access to the email address of customers using the card
at your place of business• MOBILE APP: Option. List of merchants and their offers. Upgrading is
possible• Other benefits: QR code on window clings
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HOW DOES A MERCHANT PROCESS A TAX CREDIT?
TWO WAYS OF PROCESSING CREDITS*ON LINE – FREE IF MANUAL ENTRY
$50 IF CARD READER IS NEEDED
*TERMINAL- $160 DIAL-UP ONE TIME CHARGE (incl. shipping and handling)OTHER:COST TO MERCHANT: $10 A MONTH.
NO PER SWIPE FEE – NO ACH FEE-NO OTHER FEES!!
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Web Portal for Residents
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HOMEOWNERS CHECK THEIR TAX CREDITS ON LINE
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HOMEOWNERS CHECK WHO PARTICIPATES IN THE PROGRAM AND WHAT PERCENTAGE OF THE SALE
AMOUNT IS GIVEN BACK AS PROPERTY TAX CREDIT
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SHOP MARLBORO STATS
• First shopping year closed on 4/30/13 (8 months)• Purchases utilizing the card:$360K• Tax savings for the community: $20K• Number of households registered:2,600 (20% of pop.)• Number of registered merchants: 45• Projected sales 2013/2014 shopping year: over
$1MM• Projected tax savings $60-70K
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SHOP MARLBORO MARKETING
• FACEBOOK PAGE – www.facebook.com/ShopMarlboro
• EMAIL BLASTS• PAPER ADVERTISING• BILLBOARDS• CABLE TV
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SHOP MARLBORO FACEBOOK PAGE
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SHOP MARLBORO EBLASTS
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Shop Marlboro Paper Ad
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Shop Marlboro Billboards
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Shop Marlboro Mobile App (optional) (coming soon)
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Shop Marlboro Mobile App
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SHOP MARLBORO MOBILE APP
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OTHER TOWNSHIPS READY TO LAUNCH OUR PROGRAM
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WHO IS NEXT?
• Shop Hillsborough• Shop West Orange• Shop Carteret• Shop South River• Shop Caldwell• Shop Old Bridge• Shop Manalapan 1st