THE PROFITABLE TRANSITION · 2020. 8. 24. · THE AUDIENCE ASSESSMENT TM WHO DO YOU SERVE? (LIST...
Transcript of THE PROFITABLE TRANSITION · 2020. 8. 24. · THE AUDIENCE ASSESSMENT TM WHO DO YOU SERVE? (LIST...
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THE PROFITABLE TRANSITIONTM
TIME
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THE UPGRADED BUSINESS MODELTM
COMMUNITY
CONT
ENT COACHING
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THE AUDIENCE ASSESSMENTTMWHO DO YOU SERVE? (LIST ALL WHO COULD USE YOUR SERVICE)
X Which would you prefer to serve? (Which one brings you most joy?)
X Which are the most profitable? (Highlight those that would pay the most.)
X Given what you currently offer, who would benefit the most? (Consider seriously who you could get results for the fastest.)
X Circle those with the highest ratings. (Search the opportunity on LinkedIn.)
NOW:
MY BEST AUDIENCE IS:
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THE ONE RESULT
I WOULD GET THEM THAT RESULT BY:
IF YOU COULD ONLY GET THEM ONE RESULT WHAT WOULD THEY WANT MOST?
THE RESULTS I GET MY CLIENTS ARE:1.) W.H.T.
2.) W.H.T.
3.) W.H.T.
4.) W.H.T.
5.) W.H.T.
6.) W.H.T.
7.) W.H.T.
8.) W.H.T.
9.) W.H.T.
10.) W.H.T.
RATE YOUR RESULTSTM
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MINIMUM VIABLE MARKETINGTM
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YOUR PRODUCT SERVICE
WHAT WHY
(HOW)1 2 3 4PERSON
A
NEEDSOLUTION
“THE ONE RESULT”
(PROCESS)(WHO)
(PROMISE)WANT
PROBLEM: THE DILEMMA PROMISE: THE DESIRE
THIN
K &
FEEL INTANGIBLE
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•
•
INTANGIBLE
•
•
•
SEE
& TO
UC
H TANGIBLE
•
•
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TANGIBLE
•
•
•
BEFORE: AFTER:
VEHICLE OF CHANGETM
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FAST TRACK FORMULATM
[WHO ARE ‘THEY’ SPECIFICALLY]
[WHAT IS THEIR #1 DILEMMA]
[WHAT IS THE #1 OUTCOME YOU DELIVER?]
[WHAT IS THE NAME OF YOUR SIGNATURE IP?]
[HOW MUCH DO YOU CHARGE?]
P:
P:
P:
P:
P:
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THE PRODUCTISE TO PROFIT PLANTM
FRAMEWORK / PROGRAM / SYSTEM:
1.) 2.) 3.)
A.)
KPI:
A.)
KPI:
A.)
KPI:
B.)
KPI:
B.)
KPI:
B.)
KPI:
C.)
KPI:
C.)
KPI:
C.)
KPI:
SUPP
ORT
SUPP
ORT
SUPP
ORT
1 : M
1 :
1 : 1
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THE RESULTS RHYTHMSTM
1 : 1 1 : M 1 :
QUARTERLY
MONTHLY
WEEKLY
DAILY
FREQUENCY: HOW OFTEN FUNCTION:NAME OF
DELIVERABLES FULLFILMENT:WHAT TECH IS
NEEDED
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THE TECH STACKTM
DELIVER MARKET SELL SUPPORT
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https://zoom.us/https://www.loom.com/https://teachable.com/https://www.airsquirrels.com/reflectorhttps://www.gingerlabs.com/https://www.activecampaign.com/https://www.clickfunnels.com/https://acrobat.adobe.com/us/en/sign/features/e-sign-mobile-app.htmlhttps://www.paypal.com/https://www.facebook.com/groups/https://slack.com/https://www.whatsapp.com/https://www.voxer.com/
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I help (Target Market) using the/an
(Framework/System).
It’s a whole new way for (Target Market) to
achieve (Results/Promise) by overcoming
common challenges such as (Common
Intangible Challenges, Problems, Dilemmas)
that often stop them from achieving
(Common Tangible Results They Want).
YOUR PROFITABLE PITCHTM
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