THE PROFESSIONAL BRAND RESUMEGood resumes sell. Great Professional Brand Resumes sell even better.

There are many resume formats—the “Chronological Format” (next page) provides “skim value” in today’s hurried recruitment environment.

For additional resume formatting information, refer to: Career by Design-Communicating Your Way to Success, 4th Edition by Sharon L. Hanna, Doug Radtke and Rose Suggett and/or Essentials of Business Communication, 8th Edition by Mary Ellen Guffey.

Sample professional brand resumeSandra Kara Arquette

123 Main St.Somewhere, Texas 75000( 903) 555-1234

sarquette@qmail.com

objective To obtain a Marketing Analyst position with Global Medical, where I can combine my business marketing degree and technical and mechanical skills into a successful career.

qualifications B.B.A. in Marketing 10 years technical and mechanical equipment experience 5 years department leadership experience Bilingual- fluent in both English and Spanish

experience2003 – present Service Department Technician

CPS MedicalDallas, Texas Maintained critical respiratory equipment. Responsible for general hospital equipment maintenance. Trained new employees.

2001-2002 Electrician’s HelperDelco ElectricDallas, Texas Assisted Master Electrician.

1998–2001 Computer RepairJohnson’s TV & ComputersFt. Worth, Texas Assisted with general computer repair.

education2008 B.B.A. in Marketing

The University of Texas at Tyler, Tyler, Texas

2005 A.A. in BusinessDallas County Community College, Dallas, Texas

honors/awards/affiliations University of Texas President’s List (2007-2008)

Susan G. Kolmen Race for the CureAAUW

RESUME ANNOTATIONS

about FormatChronological Resume / Skim Value PresentationA Professionally Branded Resume is your initial introduction to a prospective employer that sells You! It makes the best first impression by clearly stating your professional objective, qualifications and experience, plus your education, awards and affiliations that are relevant to the specific job you are seeking. We agree with the career and recruiting experts* who recommend using a Skim Value / Chronological Resume Format that makes it easy for a prospective employer to determine if you are a well-qualified candidate worthy of a face-to-face interview.

*Additional Sources: “Career by Design-Communicating Your Way to Success”, 4th edition by Sharon L. Hanna, Doug Radtke, and Rose Suggett, and or “Essentials of Business Communications”, 8th edition by Mary Ellen Guffey.

about ObjectiveIn the Objective section of your resume, you need to clearly and concisely state the exact job that you are applying for; customized to each and every job opportunity. In a Professionally Branded Resume, you will also learn how to tie your experience, education, honors, affiliations and unique values to support you as a well-qualified candidate worthy of a face-to-face interview.

about the Summary of QualificationsIn the Summary of Qualifications section of your resume, you need to concisely highlight the most important values from your resume. By doing so, you not only provide an overview of your qualification, but you also deliver important insight into why they should care to remember you, and support you as a well-qualified candidate worthy of a face-to-face interview.