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The Profession ofThe Profession ofBusiness District Business District

ManagementManagement

Professional Certification ProgramProfessional Certification ProgramRutgers University, Newark, NJ, Rutgers University, Newark, NJ,

USA -USA -20122012

Dr. Seth A. Grossman, Ph.D. , BDEMCP Dr. Seth A. Grossman, Ph.D. , BDEMCP AdministratorAdministrator

cpsgrossman@aol.com973-493-4251973-493-4251

What does professionalization entail…..?

For the Individual: For the Field:

- knowledge and skills - standards of - qualifications competence and - code of conduct measurement

- recognised status - theory, concepts, and principals

- recognised status

Current Status of the Field

•The adhoc nature of practitioners entering the field of business

district management.

•The lack of research regarding the management & impacts of managed business districts.

•Ambiguous professional status of practioners.

•The absence of performance criteria.

--RUTGERS UNIVERSITY, NEWARK,RUTGERS UNIVERSITY, NEWARK, NJ-NJ-

BUSINESS DISTRICT EXECUTIVE BUSINESS DISTRICT EXECUTIVE MANAGEMENT CERTIFICATION MANAGEMENT CERTIFICATION

PROGRAMPROGRAMTWO FORMATSTWO FORMATS•A Four-Module Online Course.

•An Online – Onsite Course: 1st and 4th Modules are online, 2nd and

3rd Modules are conducted in an onsite three-day workshop

- Multidisciplinary & Interdisciplinary -- Multidisciplinary & Interdisciplinary -

The Profession of The Profession of Business District Business District

ManagementManagementDefines the Profession of Defines the Profession of

Business Business District ManagementDistrict Management

DEFINITIONDEFINITION:: An expertise within An expertise within public administration that requires a public administration that requires a manager to bring together public-manager to bring together public-private: interests, technology, and private: interests, technology, and processes in a sustainable processes in a sustainable partnership.partnership.

PUBLIC-PRIVATE PARTNERSHIP

*Context of the Profession*DefinitionDefinition:: A A contractual agreementcontractual agreement between between

public and private actors to accomplish public and private actors to accomplish common objectives and purpose.common objectives and purpose.– Through this agreement, risks, the skills,

assets, and accountabilities of each sector (public and private) are shared in delivering a service or facility for the use of the general public.

• ““PPP” ManagementPPP” Management:: A multisectoral A multisectoral expertise that bridges business, expertise that bridges business, government, and community development government, and community development technologies and skills to solve (BIDs: technologies and skills to solve (BIDs: business) development problems in public business) development problems in public arenas.arenas.

Managed Business Managed Business Districts Districts

(BIDs): (BIDs): Formal PPPsFormal PPPsFormal Formal

subgovernmental subgovernmental PPPs, established on PPPs, established on

the local level to the local level to promote promote

revitalization, revitalization, economic, business & economic, business &

community community development. A development. A

community-based community-based self-help mechanismself-help mechanism

KNOWLEDGE & SKILLSKNOWLEDGE & SKILLS

• Public-Private Partnership Management.Public-Private Partnership Management.

• Public Entrepreneurship & Social Capital.Public Entrepreneurship & Social Capital.

• Cooperative Commercial Retail Cooperative Commercial Retail Management (malls) – Malls with and w/o Management (malls) – Malls with and w/o Walls.Walls.

• Asset -Based Management.Asset -Based Management.

• Comprehensive Community Development.Comprehensive Community Development.

• Destination Management/ Marketing.Destination Management/ Marketing.

• Performance Management – process and Performance Management – process and measurements.measurements.

PUBLIC PUBLIC ENTREPRENEURSHIPENTREPRENEURSHIP

Definition:Definition: The generation, design, and The generation, design, and implementation of innovative ideas in the implementation of innovative ideas in the public realm that profoundly elaborates a public realm that profoundly elaborates a public organization.public organization.– Builds upon the assets of the community.Builds upon the assets of the community.

– Emphasizes organization and management to achieve a Emphasizes organization and management to achieve a community vision.community vision.

– Utilizes cooperative commercial development technologies.Utilizes cooperative commercial development technologies.

– Builds on comprehensive community development Builds on comprehensive community development strategies.strategies.

– Unites multisectoral stakeholders.Unites multisectoral stakeholders.

SOCIAL CAPITALSOCIAL CAPITAL

DefinitionDefinition: : ValueValue derived from the social, derived from the social, cultural, and expressive cultural, and expressive assetsassets of the of the community.community.

• Attained through an organized social Attained through an organized social networknetwork that achieves community goals and maintains that achieves community goals and maintains community assets.community assets.

• A system that A system that managesmanages community community agreements, promises, and commitments for agreements, promises, and commitments for improvement.improvement.

• The primacy of goodwill, The primacy of goodwill, trusttrust, and the , and the strength of social networks.strength of social networks.

COOPERATIVE COMMERCIAL COOPERATIVE COMMERCIAL RETAIL MANAGEMENTRETAIL MANAGEMENT

DefinitionDefinition: : A collective and community A collective and community approach to managing common economic approach to managing common economic needs, assets and value.needs, assets and value.

• Professional management as an added Professional management as an added value.value.

• Service oriented: Service as the Service oriented: Service as the competitive edge.competitive edge.

• Market oriented – Focused on the Market oriented – Focused on the customer.customer.

• Destination Marketing.Destination Marketing.

ASSET-BASED DEVELOPMENT

Definition: A integrative process of identifying, planning, and implementing the sustainable growth and development of a common and shared quality of life.

•Strategic rather than only tactical – Process rather than project oriented. Long range rather than only short range.

•Merges public and private interests and technologies.

• Asset Asset Rather Than Needs Oriented Rather Than Needs Oriented Management.Management.

PERFORMANCE PERFORMANCE MANAGEMENTMANAGEMENT

• #1-Manage partnership agreements.#1-Manage partnership agreements.

• An inclusive processAn inclusive process – must measure – must measure from different stakeholder perspectives.from different stakeholder perspectives.

• - How do we measure success - How do we measure success Performance Measurement & Performance Measurement & EvaluationEvaluation??

- - Determine appropriate things to measure.Determine appropriate things to measure.

– Connecting promises to current results.Connecting promises to current results.– Link budget to performance needs.Link budget to performance needs.

PublicizationPublicization - -PrivatizationPrivatization

Different PerspectivesDifferent Perspectives• PublicizationPublicization - - Where Where

private citizens/ private citizens/ corporations assume corporations assume public accountabilities & public accountabilities & services.services.

• PrivatizationPrivatization – Where – Where the private sector the private sector provides public services.provides public services.

S. A. Grossman (2010)S. A. Grossman (2010)

Promise and Performance Promise and Performance of Public-Private of Public-Private

PartnershipsPartnershipsRisk-Reduction & Enhancement of the Performance Environment: Allows both sectors to take risks in more than one sector at a time. Risks are reduced by the expertise and authority of each sector to achieve enhancements in:

Quality of Life (QOL)Return on Investment (ROI)Organization & Management Capability (OMC)

THREE ASPECTS OF PPP THREE ASPECTS OF PPP PERFORMANCE: PERFORMANCE: Partnership Partnership

EvaluationEvaluationA THREE (3) SIDED A THREE (3) SIDED

EVALUATIONEVALUATION:: 1)1) Public, Public, 2)2) Private, Private, and, and, 3)3) PPP PPP management.management.

• Quality of LifeQuality of Life ( (QOL) – QOL) – Public -– Community Public -– Community Development.Development.

• Return on InvestmentReturn on Investment (ROI) – Private -- (ROI) – Private -- Economic & Business Economic & Business Development.Development.

• Organizational and Organizational and Management CapabilityManagement Capability (OMC) –- of the PPP. (OMC) –- of the PPP. Synergy.Synergy.

QOL

ROI

OMC

CONCLUSIONCONCLUSION

• Recognizing the Multidisciplinary/ Recognizing the Multidisciplinary/ Multisectoral Profession of Business Multisectoral Profession of Business District Management.District Management.

• Establishing & Maintaining Standards.Establishing & Maintaining Standards.

• Preparing for the Future: Global- Local.Preparing for the Future: Global- Local.– PartnersPartners: International Downtown Association, : International Downtown Association,

Institute of Place Management, International Institute of Place Management, International Cities & Town Centers Society, Pennsylvania Cities & Town Centers Society, Pennsylvania Downtown Assoc., New Jersey Managed Downtown Assoc., New Jersey Managed Districts AssociationDistricts Association

• Certification Program Information.Certification Program Information.

BUSINESS DISTRICT EXECUTIVE MANAGEMENT CERTIFICATION

PROGRAM

Seth A. Grossman, Ph.D.Director, Institute of Business

District ManagementSchool of Public Affairs &

AdministrationRutgers, The State University of New

Jersey111 Washington Street

Newark, NJ 07012

973-493-4251cpsgrossman@aol.com