The Product Management Discipline
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Transcript of The Product Management Discipline
The Product Management Discipline
A Product Manager’s View from MalaysiaVer 1.0
Slide 2 All Copyrights reserved
Who am I Senior Product Manager in JobStreet.com,
based in Kuala Lumpur Malaysia. http://www.linkedin.com/in/weekhang http://twitter.com/weekhang http://facebook.com/wkteoh http://productmatters.blogspot.com/
Slide 3 All Copyrights reserved
What is this about Wisdom of product management, which I
can testify to be the golden truth after 8 years in product management and development.
Slide 4 All Copyrights reserved
Our success criteria #1 Our success depend upon understanding of
human behavior.
There are no “logic” in human behavior, but there are patterns. As Product Managers we must learn to
recognize patterns, NOT adhering to logic.
Slide 5 All Copyrights reserved
3 Essential SkillsMarketingProblem-solvingLeadership
MarketingKnow where the opportunities are
Slide 7 All Copyrights reserved
Know which customer to serve
Over-served
Under-served
Never served
Never served
Under-served
Over-served
Where businesses tend to focus on after a while…
The reality – gives a different perspective of what we should focus on
Breaking our back to satisfy satiated customers.Ouch!
Here lies the biggest opportunities!
Slide 8 All Copyrights reserved
Eliminate forces against us
Problem SolvingWe solve problems through the science of
designing softwares
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Design product to meet needs
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Product - Standardize or Customize? We STANDARDIZE whenever POSSIBLE. We CUSTOMIZE when ABSOLUTELY REQUIRED.
Why standardize? Because it will reduce cost of confusion,
development, service, support and the list goes on and on!
Why customize? Because it will give us a significant competitive
advantage.
LeadershipThe key principle…
Slide 13 All Copyrights reserved
Master of Influence You must be a master in influence to be
successful as a product manager. As a product manager – we lead and
manage by influence, not by control.
Slide 14 All Copyrights reserved
This deck will improve and evolve Look for updates on
http://productmatters.blogspot.com/