Organizational Decision-Making in Purchasing Outsourcing ...
The process of buying decision - How do consumer make purchasing decision
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The Process of Buying Decisio n
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Transcript of The process of buying decision - How do consumer make purchasing decision
The Five Stage Model influencing customer buying behaviour are :
Problem Recognition ( Internal & External Stimuli) Information Search ( Information Sources ) Evaluating Alternatives Purchase Decision ( Non compensatory Model of
Customer Choices ) Post Purchase ( Post purchasing Behaviour )
SUMMARY