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AgendaBackground & Work Experience

Notable Products Managed

Process

Nuances

Q&A

Native Texan

BA English, The University of Texas at Austin

MFA Design & Technology, Parsons

Background

Developer

● Bravo TV, iVillage ● ELLE.com● Various Sony Music artists, such as Beyoncé & The Strokes

Product Manager

● Sony Music & Sony Pictures, New Media Solutions Lab● General Assembly

Educator

● Thinkful ● Parsons MFA DT

WeRk Experience

Notable Projects

TL;DR: Making close to 300 artist sites in over 13 languages mobile-optimized

THE NUMBERS

• Hit six month deadline

• Increased traffic by 40% (20% upon initial launch)

THE REDEFINED ROLES OF OUR DIGITAL TEAM

• Flat hierarchy

• Transitioned into a really great agile process

PERSONAL GROWTH

• Took public speaking & Agile Scrum courses, PM course at General Assembly

• “Mobile First”

Sony Music, Mobile

Key ContributionsTransition from Waterfall to Agile

User Research

Sprint Planning

Responsible for Meeting Time & Budget

beIN SportTL;DR: Partnered with Al-Jazeera to bring soccer to the US

THE NUMBERS

• Hit the deadline within four months!

• Increased page views by over 300% for World Cup

• Initial launch had close to 1M visitors

THE REDEFINED PRODUCT ROLE

• Unique blend of Product and Account Management

• Training sessions with beIN Producers and Marketers

PERSONAL GROWTH

• Being cognizant of “known unknowns”

Key ContributionsZero to Launch

Data-Driven Analysis

User Stories & User Flows

Integrated Codebase

Account Management & Training

GA OnlineTL;DR: Launching an online campus presence to meet

global demands

THE NUMBERS

• Surpassed Q3 2014 goals by 200%

• Completion rate at 60%, 6x average for MOOCs

• NPS 56 (Goal was 50)

THE REDEFINED PRODUCT ROLE

• Wore many hats! GM, Product Marketer, “mini-CEO”

PERSONAL GROWTH

• Really pushed me to be a business owner

Key ContributionsZero to Launch

Data-Driven Analysis

Requirements gathering

Communication & Training in all departments

Product Marketing

P&L

process

1. Define Goals

2. Research

2. Research

2. Research

3. Competitive Analysis

4. Wireframes

5. Prototyping

6. User Stories

7. Design & Dev

8. PM Signoff

9. Demo & Launch

10. Learn & Iterate

nuances

Discover Your Audience

User Flow, beIN Sport It takes more than

just user stories...

Sell & Market Circuits!

thx!