The Problem with Branding
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21-Oct-2014 -
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Transcript of The Problem with Branding
The problem withBRANDING
That its results will show up
EVENTUALLY
What about those who need results
NOW?
Here are some
FACTS
When a small city needed a new brand
to attract
TOURISTS
The following branding increased
walk-in visitors
500%
It started with thenew identity and slogan
Then a series of
ICONS
Then a series of
POSTERS
We added someMERCHANDISE
The end result was a
500%in walk-in visitors
in the first 12 monthsafter the launch
The following repackaging
increased sales20%
In the firstMONTH
This company increased400%in 3 years
And they stillGREW
for highest ever year in 2008
And in this economy, this next client saw their highest sales in
2008
This gourmet truffle maker saw sales
increase in the first
30 DAYS(we’ll tell you how much soon)
Keep in mind,there were
NO new flavors.
There were
NO new promotions.
There was
NO new pricing.
There were
NO new sales personnel.
There was
NOTHING new except the packaging on their
shelves.
SO HOW MUCH?
In the first month, sales of truffles
increased
300%
The next three monthssaw each month
EXCEEDeach previousmonth’s sales
So, we didMORE
About20X
sales increase
We then created some
SHAMELESSpromotion
So, if anyone tells you some fluff about results
and branding, show them this, and know it’s
NOT TRUE
That was the politically
CORRECTway of saying it
Want to know more?Visit
risingabovethenoise.com
Or buy the book that outlines how it was all done at
blurb.com(go to bookstore link, type in brier)
All designs and intellectual property created by DBD International.
www.risingabovethenoise.com