The Problem Comes First: designers as researchers in a ...€¦ · Levi’s campaign ....
Transcript of The Problem Comes First: designers as researchers in a ...€¦ · Levi’s campaign ....
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Adding Value: Creativity Applied conference, Edinburgh
The Problem Comes First: designers as researchers in a complex world
Jeremy Myerson
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Alan Fletcher
‘Artists solve their own problems.
Designers solve other people’s…’
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DISCOVER DEFINE CREATE DELIVER
PRO
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STAT
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PRO
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DEFI
NIT
ION
SOLU
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Creativity
Design for an ageing population
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A
Population ageing in the UK
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Population ageing in Japan
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Understanding the consumer
young?
Levi’s campaign
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Understanding the ageing consumer
or old?
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Impairments of ageing
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70 60 50 40 30 20 10 0
0
2
4
6
8
10
12
14
ocular accommodation by age (dioptres)
as we get older our focal range decreases
Applied Ergonomics 20/1/1993
the inability to focus Vision – the inability to focus
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Sensory – vision impairment
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1955
Designing
for
people
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The Measure of Man 1960
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1967
Designing
for the
disabled
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1971
Design
for the
Real World
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2011
Designing with
people
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2012
Designing
by
people
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Jane Fulton Suri, IDEO: charting the paradigm
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Designing
for
people
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Designing for People
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Designing for People
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Designing
with
people
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Designing
by
people
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Designing by People
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Designing by People
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CUNEO
ITALY
Problem: older people and mobile phones
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DEVICE BOX
MANUAL
USER
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BANANA
PHONE
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CUNEO
ITALY
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Problem: emergency mobile healthcare for an ageing population
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Current ambulance design
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54
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Problem: street design and people with sight loss
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Adding Value: Creativity Applied conference, Edinburgh
Thank You
Jeremy Myerson