> THE laTEsT nEws, InsIGHTs and campaIGns Vol 2 Issue 5. may 2015

Also this month:TPI Spy takes a look at what’s in store.

Tpi Go Behind The Scenes With Goosebump

Branding on the Beach

Concepts, designs and a hint of lime. Lovingly created with a perfect sense of style.

thirsty for fresh design?

Mai tai tPi on the rocks

Let your creative juices flow with a refreshing mix of creativity, dynamic thinking and innovation.

fonthill iced tea

Quench your thirst for in-store theatre and point of sale with the ultimate cocktail of design expertise.

Clever Customer Communications / 01 408 9222 / www.tpi.ie

Con

tent

s RBTE 2015 London 4 Tap Blog 5 NaturaLife 6 Augmented Reality 7 Denny Case Study 8 - 9 Xilinx 10 What’s New 11 TPI Spy 12 - 13 20 Questions 14 Around The World 15

Enjoying your Imagine? Email your pic to be featured here and WIN a prize! Email marketing@tpi.ie

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Our Imagi-NationHow do you read yours?

“I designed that!” - Brendan

Taking a coffee break

“That ’s Me”!!!!

Feeling a bit shy

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Naturalife

TPI’s dedicated design team work on some of the country’s leading organisations on a daily basis. Projects vary from creating brand identities & conceptual design to the reworking of artwork assets. Naturalife is Ireland’s leading supplier of natural supplements including Udo’s. They recently launched a campaign fronted by Louth native and TV personality Caroline Morehan. Caroline Morahan became a regular on our screens, hosting gigs on shows such as The Fame Game, Off the Rails, The Podge and Rodge Show and Chance to Dance.

The TPI design team handled the design on the campaign by reworking and creating conceptual artwork to fit the media space bought by Naturalife. The rollout included Adshel bus shelters, 48 Sheet billboards, Irish Independent print ads and much more mainstream media outlets. An innovative roll out was the printing of campaign artwork on Udo’s boxes, which were produced by The Printed Image.

The project demonstrates TPI’s range of communication outlets, the flexibility of TPI’s suite of services and the skill-set of TPI’s design team. With a team of over 6 graphic designers, in a dedicated studio, TPI Design can project your brand in an effective manner.

Naturalife

TpI specialise in delivering projects such as the above. don’t hesitate in getting in touch with your TpI representative for information or ideas on any of the formats showcased.Page 6

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RBTE 2015 London (Retail Business Technology Expo)

TAP on Tour

As the name suggests, the retail expo had an abundance of new digital solutions, however our focus was to a take a fresh look on materiality and trends. Peter and Brendan from TAP were joined by Alex Hanlon from Musgrave in light of their ongoing development work for the SuperValu stores

Amongst the key observations was the steadily growing appeal of ‘contemporary artisan’. Evolving the traditional aesthetic of wood cladding, chalkboards and tiling, this trend combines them with blocks of vibrant colour and more industrial textures like concrete to create an immediate, robust presence.

Exposed fixtures and reclaimed or distressed wood lend a rustic tone to interiors but are best used in smaller touch points to create a real point of intimacy with the consumer. Overuse of reclaimed wood tends to create a sense of false

heritage. Metro tiles are everywhere and the trend looks like continuing for a few more years yet.

Supermarket shop-fronts are leaning towards more open window displays that allow for a clearer line of sight into the store.

This maximises the appeal of in store theatre rather than over-indulging on value or promotional messaging. This links with the movement of retailers enhancing the ambiance of their stores as consumers begin to shop by experience more than price.

Whilst in London, we took the opportunity to check out some of the key food retailers that are leading the way in store theatre and communication hierarchy namely Wholefoods, Fortnum & Mason, M&S, Selfridges alongside some innovative cafes and delis.

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St. Vincent’s Private Hospital

DESIGN AND FIT OUT OF CANTEEN AREA AT ST. VINCENT’S PRIVATE HOSPITAL

TAP were approached by SVPH to reinvigorate their canteen offer and increase appeal to both staff and customers. Ease of customer navigation and clear identification of the categories available were intrinsic to the project.

Acknowledging the minimalist interior and high end fixtures present on site, we developed a simple and robust suite of iconography colour coded, they readily identify the food offers and develop a personality for the area.

The refresh has been received very positively with management noting an increase in sales within the first week. Yvonne Byrne, Catering Manager at SVPH, is very happy with the outcome and looks forward to working with TAP on the next refresh for their cafe. Stay tuned!

TAP Case Study

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Naturalife

TPI’s dedicated design team work on some of the country’s leading organisations on a daily basis. Projects vary from creating brand identities & conceptual design to the reworking of artwork assets. Naturalife is Ireland’s leading supplier of natural supplements including Udo’s. They recently launched a campaign fronted by Louth native and TV personality Caroline Morehan. Caroline Morahan became a regular on our screens, hosting gigs on shows such as The Fame Game, Off the Rails, The Podge and Rodge Show and Chance to Dance. The TPI design team handled the design on the campaign by reworking and creating conceptual

artwork to fit the media space bought by Naturalife. The rollout included Dublin Bus T sides, Luas Portrait Panels and Bus Eireann City Impacts. Print ads were also created and featured in The Irish Independent, RTE Guide, Image and Tatler magazine. An innovative roll out was the printing of campaign artwork on Udo’s boxes, which were produced by The Printed Image.

The project demonstrates TPI’s range of communication outlets, the flexibility of TPI’s suite of services and the skill-set of TPI’s design team. With a team of over 6 graphic designers, in a dedicated studio, TPI Design can project your brand in an effective manner.

Naturalife

TpI specialise in delivering projects such as the above. don’t hesitate in getting in touch with your TpI representative for information or ideas on any of the formats showcased.

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Guest Article

Augmented Reality – Where are we now?

The term augmented reality is one which has gradually crept into the world of marketing in recent years, threatening to explode and take the market by storm. For some reason however that threat has failed to materialise. Whether or not the concept will reach its full potential remains to be seen, but for the purpose of this article I intend on exploring the success or lack of, a little deeper.

The official definition of Augmented Reality (AR) is “a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics.” There are many different forms of AR with the complexity ranging from scanning a poster with your phone to augmented visuals appearing in real life scenario’s (e.g. the TV programme ‘The Cube’)

Brands no longer wish to convey their messages in a direct “We talk, You listen” manner. More and more we see brands running competitions, requesting feedback and almost creating social communities, in order to entice individuals to interact. Building relationships with customers is now an essential aspect of marketing.

AR can however be expensive, while this works well in larger markets where budgets are bulkier, this is not the case in Ireland. Maybe over time, as technology becomes cheaper, more opportunities will open up in the Irish market.

AR could work for TPI on promotional merchandise; whereby those who receive promotional merchandise are able to scan the packaging via an app, to reveal an

augmented personalised message with the sales team phone number appearing as a call to action.

Just because the technology is present however does not mean the demand is there for the process. Until this happens, we won’t witness the true potential of augmented reality.

Why isn’t the demand there?There needs to be a high incentive for customer’s to interact with these advertisements. The novelty of witnessing such technology wears off quite quickly.

1. “What’s in it for me?” Why would somebody wish to interact with an ad when all the user receives is direction to their Facebook page? Consumers want value. Consumers want competitions. Consumers want excitement!

2. Lack of KnowledgeAnother point that I think is playing a major role in the Irish market is the lack of knowledge, not only of Augmented Reality, but also the different types available.

3. Barriers to EngagementUsers firstly have to download an app before they can engage with the technology. This is just another hurdle to stop the user appreciating it. It needs to be made easier. The technology is fantastic no doubt, but will it work for advertisers in Ireland? The next couple of years will be testing but with the pace that both advertising and technology are moving at, who knows where this space will be in a couple of years.

THREE CLEVER WAYS TO INTEGRATE AUGMENTED REALITY

IKEA AR CatalogueIKEA launched their augmented reality brochure to enable shoppers to visualise how certain pieces of furniture would look inside their home. The app measures the size of the products against the surrounding room to offer the perfect comparison tool.

IBM AppResearch by IBM showed that 58% of consumers want to

get product information in-store before a purchase, and that 19% of customers will browse mobile devices whilst shopping. To address this consumer need, IBM launched

their AR app. Acting like a personal shopper, it uses augmented reality technology to provide shoppers with

personalised information whilst browsing the shelves.

American Apparel Colour-Changing AppAmerican Apparel is renowned for their colourful product collections, so they turned to augmented reality to make finding the perfect product in the right colour easier than ever before. Customers were encouraged to scan the product in store and then once the item popped up on their mobile, they could simply view the piece of clothing in different colours before purchasing.

By Cathal O’Reilly, Marketing Executive, TPI

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Denny Case Study

Goosebump:Denny Fire & Smoke

Have you seen the recent Point of Sale displays Goosebump designed and created for Denny’s new Fire & Smoke range? TPI were delighted to put our skills and expertise to good use to help Goosebump realise their vision for this exciting new product. Goosebump approached TPI to aid them in the implementation of this project. From there, TPI worked closely with TAP creations (part of the TPI Offering) for the roll out.

The range of cooked meats was inspired by the brand’s love of authentic fire-grilling, a popular tradition in the USA. Slow cooked and smoked over oak wood chips, the Fire & Smoke range is sure to inspire fellow meat lovers to get all fired up.

The passion behind this creation needed to be incorporated into the Point of Sale display, and Goosebump were determined to capture this spirit. They created a range of displays designed to make this passion clearly visible to shoppers. TPI’s Account

Manager and members from the Structural and Design team helped Goosebump make this vision a reality.

The theme of the project was to give the illusion of an all American, fire-grilling BBQ. This was all to be designed whilst incorporating any in-store restrictions. Once these were outlined, the design team set about adapting Goosebump’s artwork to ensure everything fitted into place, while using movement and light to stand out more, especially in the challenging Chilled Aisle.

Battery-operated lights were used to enhance the appearance of the flames and ensure stand out. Branded header and floor graphics were combined with rotating aisle fins and wood-like bases to attract consumers and convey the concept behind Fire & Smoke.

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TpI were excited to help Goosebump in delivering such an innovative project. don’t hesitate to get in touch with your TpI Representative for

more information.

Denny Case Study

Premiums

Xilinx is the world’s leading provider of All Programmable FPGAs, SoCs and 3D ICs. These industry-leading devices are coupled with a next-generation design environment and IP to serve a broad range of customer needs, from programmable logic to programmable systems integration.

The organisation which was founded in 1984 has now progressed to possessing 50% of the market share, with over 3,500 patents and 60 industry firsts. The company is renowned for its admirable achievements including the introduction of the first FPGA model onto the market.

Xilinx have been a client of TPI for a number of years.

We understand they require superior merchandise to reflect their success and to communicate their sophistication and professionalism.

When they enquired to replenish their promotional merchandise stock the TPI Premiums team took into account what they want to convey.

We worked with the client and assess what was successful in the past and what the requirements of the future were.

Together we decided on high end practical items. Some, such as the stylus pen, combined practicality with current trends and IT lead twists.

XilinxDelivering a generation ahead

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Branded Merchandise

Got a golf event coming up and want to impress your clients? Gift them with a quality golf umbrella for the golfing season. We have a fantastic range of golf umbrellas – there’s one to suit all budgets!Put your logo on one panel, four or even eight, to ensure your logo is seen by all on the golf course Minimum Order Quantity 25.Available in a range of coloursLeadtime - 2 to 3 weeks

Golf Umbrellas

Summer is almost here! Do you have a competition or an event coming up and have been looking for some sunshinegive-aways?Look no further, give us a ring and we will pop your logo or message onto a bright pair of flip flops. A great way to get your brand out there!Available in 5 colours.

1111

BrandedFlip Flops

Branded Sweets- lollipops, flowpack sweetsSweets and lollipops branded or themed to your unique design, always work great as a promotional tool. Sweetness is associated with the feeling of pleasure and well being. What better way to associate your brand or business.

Popular at events and exhibitions, a great way to treat and wow your customers or staffLeadtime – 4 weeks

Spotted In SuperValuLucan

Spotted In SuperValu Lucan

Spotted In TescoClarehall

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TPI Spy

TPI SpyHere at TpI we’ve been playing a game of in store Ispy....

.........have a look at what we spotted

JAMESON

LUcozade

SPRITEPlease note that TPI did not necessarily complete this work and are only providing a snapshot of what’s in trade

Please note that TPI did not produce all the work pictured and we are only providing a snapshot of what looks good in trade.

Well done to all involved....

Spotted In Boots

TPI Spy

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Spotted In SuperValuLucan

Spotted InSuperValu Lucan

Spotted In Tesco Clarehall

Vichy dolmio supervalu

DEEP RIVERROCK

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Get to know

20Questions

”“

Amanda Longmore, Director of Operations

Curious, creative people

inspire me....

What makes you happy?Bedtime cuddles with my little ‘un (#myboymyjoy)

What makes you sad?Anything to do with injustice or cruelty to the more vulnerable in our society. Look after our past, future and nature as without them we are nothing.

What is the last piece of music you bought? Oh it’s been a while…...Adele!

What was the last holiday you were on? Inchydoney = Bliss!

A film that you would recommend? Movies with meaningful messages which after watching become a part of your life…. Everything from Forrest Gump, The Bucket List, The Pursuit of Happyness to The Lion King and UP!

Favourite phrase? In work: “Right not rushed” In life: “Better to arrive late than to arrive ugly” (It’s my excuse for my bad time-keeping and I’m sticking to it!)

Your favourite gadget?Most dependent on iPhone but we have a love/hate relationship.A Nutribullet a must for any health conscious kitchen.

Your childhood hero? My granda!

3 guests at a dinner party. Who are they? My dad, my friend Jaki, my granny – all heaven sent.

Best advice you’ve heard? ‘Happiness is a state of mind, not a result of circumstances’.

Favourite meal? Oh for the love of food go I…..... I never play favourites with food. Why limit yourself.

What’s your favourite car? I’m a SUV kinda girl so would have to be a Range Rover Sport. White.

Who was your first crush? My Geography Teacher (cringe!)

What are your favourite hobbies? Shopping, travelling, gardening and chillin’

Favourite time of the week? When chasing the clock stops - Saturday morning chillin’

Best way to spend your annual leave? Holidays with family. The Camino de Santiago is on my bucket list so that would be one exception as would want to do solo.

Any hidden talents? Does making a mean blue cheese dip count?? I’m pretty good at trolley dashes too – needs must.

Most memorable TPI moment? People make TPI memorable to me and there are too many good ones to mention. Curious, creative people inspire me and we’ve had our fair share of them.

Most embarrassing TPI moment? It could be the time my boss pointed out the baby burp on my shoulder or perhaps my first day….answering the phone ‘The Printing Image’…..to the boss. None too happy but hey I’ve lived to tell the tale…

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Around the WorLd!!Inspiration from some other parts of the globe

Global Inspiration

lG: 4mm where: The nordic countries / northern EuropeWhen LG launched their new OLED-TV, the world’s largest and slimmest TV, they wanted to do something special. The unique product demonstration and media placement was published on the spine of leading Nordic hifi magazine “Sound & Vision” and quickly attracted attention of over 500 technology sites and blogs around the world, which in turn generated a large spread in social media and truly emphasizing the LG Electronics tag-line: “It’s All Possible”

dulux: colourless Future - country: England

“What if everything would be colourless?” That’s the question that Dulux, a paint brand asked themselves. A fully integrated campaign have

been launched and makes you wonder about that question. BBH London also created some powerful print ads and sent a troupe of colourless commuters

around London dressed head-to-toe in white.

Actual real-size thickness of 4mm!!

IKEa: assembly FailIKEA furniture is actually not all that hard to assemble. But as everyone knows, you can easily mix up some of the parts and end up putting it all together back to front. It can happen to anyone. Even billposters, so it would seem.

Month Date event venue

June 1st Flora Women’s Mini Marathon

June 13th Euro 2015 Qualifiers Republic of Ireland v Scotland Aviva Stadium

June 20th The Script Croke Park

June 21st Father’s Day

June – July 29th – 12th Wimbledon Tennis Tournament

July 9th - 12th Dun Laoghaire Regatta

July – August 22nd – 1st The Bodyguard Bord Gáis Energy Theatre

July – Aug 27th – 2nd Galway Races Summer Festival

August 3rd August Bank Holiday

September 4th Euro 2016 Qualifiers Gibraltar v Republic of Ireland Victoria Stadium

September 4th - 6th Electric Picnic Stradbally, Co Laois

September 7th Euro 2016 Qualifiers Republic of Ireland v Georgia Aviva Stadium

September 12th Kinsale Shark Awards Kinsale

September 19th Rugby World Cup Ireland v Americas 1 Millennium Stadium

September 22nd – 25th National Ploughing Championships Ratheniska, Co Laois

September 27th Rugby World Cup Ireland v Europe 2 Wembley Stadium

October 4th Rugby World Cup Ireland v Italy Olympic Stadium

October 8th Euro 2016 Qualifiers Republic of Ireland v Germany Aviva Stadium

October 11th Euro 2016 Qualifiers Poland v Republic of Ireland National Stadium, Warsaw

October 11th Rugby World Cup France v Ireland Millennium Stadium

October 26th Dublin Marathon

October 26th October Bank Holiday

October 31st Halloween

October 31st Rugby World Cup Final Twickenham Stadium

November 6th – 15th *(tbc) Cork Film Festival

December 24th Christmas Eve

December 25th Christmas Day

December 26th – 29th Leopardstown Christmas Festival Leopardstown Racecourse

December 26th St Stephen’s Day Bank Holiday

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Clever Customer Communications / 01 408 9222 / www.tpi.ie

Dates For Your Diary