The presentation 4t
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THE 4 T
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$ trends that would be relevant in 2011
Transcript of The presentation 4t
THE 4 T
As the social connection grew and the facilitation for on-line
conversation, opinion and localization exploded, there were
4 main trends that made their way in to the hart of a winning
digital strategy.
SOCIABLE
SEARCHABLEADDRESSABLETRAN$ACTIONAL
Sociable buscable localizable monetizable
Bought Owned Earned
New paradigm
Bought Owned Earned
New paradigm
Bought Owned Earned
New paradigm
27
600´000.000
1.100’000.000
sociable
11
Social landscape
The new currency
$ € £ ¥ CPC
R
RelevanceAlso known as reputation, interchangeable for influence.
a million fans amounts to $ 3.6 million in media advertising spending in a year .*
Source http://vitrue.com/
The new currency
1. Main Stream2. Close Communities3. Open Communities4. People
searchable
Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5&qptimeframe=M&qpsp=145&qpnp=1&qpct=2#
SearchQuality Score: A combination of
relevance, focus and historical use
($ * Y) * (QS * Y’) =
Ranking in the results
Search the world
addressable
CRM Recommendations
SHOPINGCommunities
Foursquare
Google Latitud
Facebook Places
transactional
Santiago Duran Mejia |Digital Managing DirectorCarat MexicoArquimedes 130 9th floor| Mexico DF 11560| Mexicow +52 (55) 30027210 | f +52 (55) 30027388 | m +52 (1) [email protected] | http://www.carat.com
