The Premier Program for Building Strategic Partnerships

With CPAs

04/20

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INTRODUCTIONOverview

Over the past 15 years, Table Bay Financial Network, Inc. has developed a thriving program that will show you how to create powerful alliances with accountants to generate a steady stream of highly qualified prospects and acquire highly qualified clients. Using our system, we teach you how to achieve new levels of success, working closely with qualified CPAs and other tax professionals in your community . You will have CPAs using you as their “go to” advisor for their clients’ retirement distribution planning and wealth management needs. There’s no doubt that you have heard the secret to radical success as an independent advisor can be found by forming strong alliances with CPAs. However, it is highly likely you haven’t been told how to do this successfully – until now!

Ask yourself the following questions …

• Are you making the income you want to make?• Are you working too hard?• Are highly qualified and motivated prospects hard to find?• Is your marketing cost killing you?• Do you want to escalate your sales to the next level?• Are you looking for a proven and guaranteed system that can increase your income 200-500% within

the next 12 months?

Our dynamic, solution-focused CPA alliance program can help you eliminate the volatile sales cycle that plagues every financial advisor. Table Bay’s CPA Direct® and America’s Tax Solutions™ programs offer unsur-passed training and world-class support to provide you the answers you’ve been looking for. No other organi-zation in America can boost a financial advisor’s success ratio like Table Bay has been doing for over 15 years.

Gain the Competitive Edge and Reduce Your Marketing Cost by 90%

Today many advisors are finding it more and more difficult to successfully compete in a market where revenues are down and marketing costs have risen exponentially. Think about the advisor who continues to market by using dinner seminars - costs have drastically increased in the past several years while results from putting on these expensive events have dramatically declined.

If you’re tired of the volatile sales cycle that plagues many financial advisors, the solution lies in the ability to control the volatile sales cycle by keeping your pipeline filled with highly qualified and motivated prospects.

For most financial advisors, the solution remains elusive. The future truly belongs to those advisors who can create a steady stream of high-quality, motivated and even affluent individuals to work with. The act of filling your prospecting pipeline is only one part of the solution. The winning advisor must also be able to differentiate him or herself in a crowded market. The winning advisor must have a sales process that compels people to take action today, not tomorrow! This adds to the already existing complexity of overcoming the hurdle of dealing with a suspicious prospect who has grown to mistrust financial advice and advisors at every level over the years.

The term “CPA” is used for purposes of brevity and is intended to include all tax and accounting professionals including CPAs, Enrolled Agents, accountants, tax preparers, etc.

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In response to this difficult and challenging environment, Table Bay has created the premier CPA strategic alliance program for advisors in today’s ever changing industry.

A Turn-Key Program

The CPA Direct® is a complete turn-key program designed to build strategic alliances between advisors and CPAs, Enrolled Agents, accountants and other tax professionals in their respective communities. If you are fed up with the same useless marketing programs from FMOs and Broker-Dealers, you must join a revolu-tionary and innovative approach designed to partner you with the right tax professionals in your community. That approach is available through the CPA Direct® Program.

Our turn-key program is proven to work! In fact – it’s GUARANTEED!

There is an amazing opportunity for advisors with the wisdom and courage to focus on distribution planning. The advisor who builds distribution planning into his or her existing financial services practice will enjoy a serious market advantage in the years to come. Those who don’t will be left on the sidelines. How does an advisor successfully enter into this complex marketplace? We believe the answer is clear, through strategic partnering with local CPAs.

The CPA Direct® Program is…

• A unique, specially designed strategy to bring you more prospects. • A system that won’t diminish – it simply gets better month after month.• A tactical program to approach CPAs and effectively work with them.• A program that becomes more powerful the more you devote yourself to it.• A program that costs virtually nothing yet can produce HUGE commissions each month.• A program that, once set in motion, virtually manages itself.• A program that grows unencumbered by compliance and regulatory concerns.• A blockbuster change in the way you currently attract highly motivated and affluent prospects. • A program designed to perfectly position yourself with the largest prospects in your community.• A program for client acquisition.• A program designed to build your practice. • A program designed to produce MILLIONS.

Success in the IRA Distribution Marketplace Requires 4 Things…

1. You must have technical knowledge about IRAs, 401(k)s and their distribution rules.2. You must be able to successfully get in front of IRA owners in your community.3. You must be able to make them understand the urgency of a Multi-Generational strategy.4. You must be able to convince people to do business with you.

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The best way to accomplish this is to form stronger relationships with CPAs and leverage our “Blue Ocean Strategy” for working with and developing strategic alliances with those CPAs.

Key Program Goals

• Turn CPAs into eager partners.• Provide you with an unending stream of quality clients with significant accounts.• Create multiple streams of highly qualified and motivated prospects.• Help you gain access to the largest IRA accounts in your community.• Help you gain access to HR professionals to handle 401(k) rollovers. • Get you to dominate your local market and render your competition irrelevant.• Create enormous opportunities for sales growth.

Key Program Features

The CPA Direct® Program is unique in the industry and is designed to maximize and accelerate your revenue while minimizing your marketing costs through strategic partnerships. It is crucial to make the competition irrelevant in your community. To achieve these goals, we provide you:

• Complete, unsurpassed training that will show you how to create powerful alliances with accountants in your in your area.

• Tools to eliminate costly prospecting efforts and generate a steady stream of high-quality motivated prospects with large IRA and 401(k) accounts.

• An innovative, anti-traditional interview system to turn CPAs into eager partners.• Access to our exclusive Best Practices Tour events that are designed to attract CPAs in your community.*• Access to our exclusive IRA Summit training program.• A comprehensive coaching program to help ensure your success.• Access to our advanced markets team.• Case design and product management support.• Our outstanding, proprietary Discovery Checklist System.• On-going coaching calls and webinars.• And so much more! *These can be conducted as in-person or virtual events

OVERVIEWThe Process Over the past decade, Table Bay has developed a proven system to match CPAs with local advisors. This is what we do to accomplish this:

• Table Bay helps you develop a customized list of CPAs in your area.• When a CPA Best Practices Tour event is scheduled, Table Bay invites highly qualified CPAs in your area.• Table Bay’s call team follows up on all Best Practices invitations, takes R.S.V.P.s and confirms

CPA attendance.

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• Table Bay finds the location for the meeting, provides all logistical support to set up and Table Bay conducts the meeting.

• CPA Best Practices events offer 3 CPE credits. For a sample agenda, please visit https://americastaxsolutions.com/tax-professionals/training/best-practices-tour/

• Table Bay provides all materials for the attendees.• Table Bay sends the attendees their CPE certificates with a follow up letter. • CPAs are invited to attend the IRA Summit with you, the local advisor and distribution expert. • You and the CPA can begin the process of working together.

The CPA Induction Process

We use a systematic process of bringing tax professionals into our network to work with financial advisors.

The Ultimate Goal

The ultimate goal is the delivery of vital information to the CPA’s clients that will get them to take action today, not tomorrow. Conducting client rollout meetings is the ultimate goal for the advisor.

INDUCTION PROCESS

Note: CPA = Certified Public Accountant, TP = Tax Professional.

Attend a BEST PRACTICES

Meeting and“25 CPA Project”

IDENTIFICATION

STEP 1

The CPA or TPAttends the

3-DAY TRAININGCPA ACADEMY

STEP 7

PHASE 1

PHASE 2CLIENT EVENTS Planned/

COMMUNICATIONFOCUS PLANS Executed

STEP 8

INVITATIONSENT OUT to

Candidates for Training

STEP 6

FOLLOW-UP- Thank You E-mail- Testimonials- Recorded Webinars- ATS Brochure- Benefits One-Page

STEP 2

FOLLOW-UP Profile

Questionnaire

STEP 3 STEP 4

CPA Intake TeamSETS CALL withBarry Bulakites

STEP 9

WORKSHOPSCONDUCTED

© 2017 America’s Tax SolutionsTM. All rights reserved. 11/17

PHONE INTERVIEWwith Barry Bulakites

STEP 5

AMERICA’SAMERICA’STAX SOLUTIONSTAX SOLUTIONS

TM

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MARKETINGMaterials Provided Table Bay provides CPA Direct® Program participants with excellent training, product support and marketing materials. Advisors are given the best products and marketing materials available, strategically chosen to meet their clients’ financial security needs. All of the materials are world-class and provide the advisor with what they need to capture the CPA’s interest and bring new, high-quality clients to the advisor.

This is a blockbuster change in the way advisors acquire clients. It is the most cost-effective way to retain and acquire clients today. We provide you everything that you need to successfully participate in the program. Advisors who diligently follow the program experience a dramatic increase in their income.

• Advisors Training Manual • CPA Workbook • CPA Interview Guide • Special White Papers • Discovery Checklist System • Special Reports • Topical Newsletters• Stonewood Tax-Free Systems

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What the CPA Direct® Program Provides

Our complete turn-key marketing and training program provides advisors special guidance and specifically helps advisors with the following:

• What you need to say to schedule appointments with CPAs. • 3 CRITICAL questions CPAs must be able to answer for their clients.• How to implement our optimized client meeting process.• How to run special workshops designed to get CPAs to put their best clients in front of

you immediately!• Why it’s important to get CPAs to segment their own book of business.• Make $50,000 in one month with ZERO marketing expense. • Handpick a list of CPAs in your community to invite to our events.• Exclusive access to attend CPA briefing sessions and symposiums. • Our professional call team will invite CPAs and confirm attendance for events.• Our facilities team will manage the logistics for CPA events.• Access to our EXCLUSIVE, 3 hour CPA Best Practices events.• Offer 3 CPE credits to CPAs who attend a Best Practices event • Offer 12 CPE credits to CPAs who attend an IRA Summit.• On-going training and INFORMATIONAL webinars help make you the best in your community.• Regular coaching sessions to help you prepare. • Proprietary training materials with exclusive tools and techniques including a manual and our

one-of-a- kind Discovery Checklist System.• GUARANTEED SUCCESS!

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TRAININGWe Will Teach You…

Many competitors programs promise to teach you how to interact with CPAs when, in fact, the only thing they do is fill the room with CPAs who have no interest in working with you and are simply there for free lunch or breakfast and free CPE credits. Our program will teach you…

• How to DOMINATE your local market and make the competition irrelevant.• How to create 2,400 SELLING OPPORTUNITIES annually.• How to use our exclusive Tax-Free Retirement System which can generate huge commissions.• The Top 10 Secrets of mega-million-dollar producers who work with CPAs nationwide.• How to use our unique America’s Tax Solutions™ system to partner with the CPA of your choice, add tax

planning to your list of services and cut your marketing cost by 90%.• How to turn CPAs into eager partners.• How to stop using worn-out approaches with CPAs and learn the five secrets to build successful, strong

alliances with them.• How to produce over $10 million of annuity premium from every CPA alliance.• How to successfully conduct CPA meetings.• How to end the commoditization of your practice.• How to differentiate yourself in a crowded marketplace and stand out.• How to successfully discuss with the CPA’s clients tax elimination in mitigation strategies for their

retirement and how to exponentially increase the value of their retirement plans for their families.• How to create a value proposition that motivates a CPA to work with you.• How to capture the largest IRA rollovers in your community.• How to cut your marketing cost by 90% while increasing your revenue 200 to 500%.• Why CPAs need you now, more than ever.• IRA tax strategies that most CPAs don’t know.• How to make the last 30 days of the tax season easy for CPAs and make them raving fans.• How to conduct CPA roundtable meetings.• How to identify the BIGGEST MISTAKES CPAs need to avoid to reduce their liability.• How CPAs can cut their workload, making you their hero!• How to successfully run client workshops for CPAs. • How to integrate Social Security planning into a CPA’s practice.• How to stop wasting money on ineffective direct mail campaigns and seminars.• About the strategy that is rattling retirement funding in America - the hottest sales opportunity in

financial services today.

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Education No other program provides the level of training and education that the Table Bay CPA Direct® Program provides to advisors. Your education includes attending the unrivaled Top Gun Sales Strategies Program™. This special multi-day immersion program will teach you everything you need to maximize your ability to build successful, strategic alliances with CPAs in your community.

You will also attend the CPA Direct® University which will teach you how to interact with CPAs successfully and where you’ll receive an exclusive CPA Direct® University Advisor Training Manual that will provide you the following:

• Incomparable Advisors Manual• The Five Secrets to Working with CPAs• All CPA Marketing Materials • Scripts • Sample CPA Interview • CPA Letters • Proprietary Materials Including Marketing Pieces and Waivers• Exclusive Discovery Checklist System• Everything You Need on CD ROM or Memory Stick • Much, Much More…

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Why Is This So Important?

In an environment where direct-mail seminars are no longer effective due to low seminar attendance and pitiful response rates, coupled with soaring costs, advisors must find NEW and consistent ways to get in front of quality prospects every day. With the average cost for a basic seminar now exceeding over $300 PER HEAD, advisors must find a more effective and cost efficient way to gain access to quality, highly motivated prospects. CPA Direct® delivers the best quality prospects for UNDER $2 PER HEAD.

The Potential

Each strategic CPA alliance represents approximately 300 quality prospects. An ideal prospect is a prospect in the age range of 40-75 who owns an IRA, 401(k) or other retirement plan. We have found that the average client has proximately $150,000 in IRA assets. That represents $45 million of new assets per CPA alliance. We recommend that most advisors take on two CPA alliances each year. That means $90 million in potential new assets over the course of a year for the advisor.

Keep in mind that under this program, the CPA acts as your advocate with their client. Even with such a tremendous advantage, assume that you can only sell 10% of those cases. That would hypothetically represent $9 million in sales per year or approximately $630,000 in commissions. Does anything else you have access to compare to this program?

Advisor Qualifications

This program is not right for all advisors. Participation in the program requires:• At least 3 Years in the financial services industry. • Advisor must have an office and staff. • Advisor must attend the Top Gun Sales Strategies Program™ and all other required training events to

gain technical knowledge and sales skills required to successfully navigate the IRA Market and effectively work with CPAs.

• Advisor must read and sign the CPA Direct® Program agreement. • Advisor must be contracted with Table Bay and submit all necessary paperwork. • Advisor must meet quarterly production requirements to enter the program and remain in

good standing.

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Living in a Glass House We believe in the program and what we are doing and so should every advisor. Therefore, our advisors are required to first segment their own books of business to identify and eradicate problems with tax invested IRAs, 401(k)s or other retirement plans as well as identify and eradicate any beneficiary designation problems and custodial issues.

Production Requirements

Advisors who are part of the program must maintain quarterly production requirements to remain in good standing with the program and continue to have access to program resources and receive all of the proprietary materials and education provided by Table Bay. We are So Confident We GUARANTEE it!

Our program is a tremendous way to put advisors in front of a steady stream of qualified prospects. We are so confident this program works where other CPA programs fail, we GUARANTEE the results 100%. Nothing else in the industry compares to this extraordinary program!

2,400SELLING OPPORTUNITIES

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A New Innovative Concept

CPAs have served as their clients’ financial gatekeepers for many generations, providing professional tax and accounting services. Today, the roles of CPAs are changing and growing. With the first wave of Baby Boomers already IN their retirement years, trillions of dollars in assets are in need of proper management, distribution and preservation. As a result, more and more clients are turning to their accountants for professional help in managing their wealth.

America’s Tax Solutions™ was created to help equip CPAs and other tax professionals with the necessary tools, resources and training to effectively meet the complex needs and demands of their clients in the areas of asset management, retirement distribution planning and wealth protection. The America’s Tax Solutions™ program provides CPAs with the flexibility of choosing to work with an experienced, independent, Wealth Preservation Consultant to assist them in building and incorporating wealth management services into their existing practices. CPAs may also choose to use the platform capabilities themselves to offer and execute wealth management services on their own. If the CPA chooses to leverage the time and talent of Wealth Preservation Consultant, the CPA will contractually maintain control and “ownership” of each client under the America’s Tax Solutions™ program.

LEARN WHAT AMERICA’S TAX SOLUTIONS™ HAS TO OFFER

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The America’s Tax Solutions™ model differentiates itself from other business models in the marketplace due to:

1. A proprietary software program built to strategically analyze tax data to uncover wealth management planning needs and opportunities.

2. An alliance program that enables CPAs to leverage the time and talent of an experienced independent financial professional to build and grow their wealth management business.

3. Unique focus on retirement distribution and wealth protection planning. 4. Practice management consultation to assist CPA firms in building a wealth management business with

transferable enterprise value. 5. On-going, focused education and training to promote wealth management services within

accounting firms. 6. Access to an advanced case design team to assist with complex estate and business planning needs. 7. A simplified licensing process to offer holistic wealth management solutions.

CPAs want a lot of support and training. Table Bay is an industry leader and offers unsurpassed training programs, giving our partners a significant advantage over the competition.

An Unparalleled OpportunityCPAs are feeling pressure to expand their skills and services beyond traditional roles to broader based financial products and services. This is being felt throughout the profession. The need to offer a wider variety of services to individual clients and client organizations is more important now than ever before. CPAs add value to their existing business by using a wide array of financial tools and services including distribution planning and offering safe investment products to their clients. This naturally requires additional training and revitalized education. CPAs must enhance their marketing skills while maintaining the importance of comprehensive tax services as the foundation for the expansion of their practice as they incorporate value-added services into their business.

America’s Tax Solutions™ hires tax professionals on a continuous basis. Such extraordinary growth requires Table Bay to increase its advisory base as we seek to match qualified CPAs with experienced financial advisors in their communities.

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An Unprecedented Financial Services Model for the Financial Advisor

By joining America’s Tax Solutions™ and partnering with a qualified CPA, you have the opportunity to offer comprehensive tax planning services to your clients, become an indispensable component of a tax and accounting practice, increase your income exponentially and cut your marketing cost in half.

This unprecedented and unique opportunity gives you all the techniques and tools to tackle the lucrative CPA marketplace and dominate your community. You’ll have the opportunity to capture the largest IRA accounts from the growing $12 trillion retirement marketplace. The America’s Tax Solutions™ program provides advisors and CPAs with a complete turnkey IRA distribution planning business and everything you need to totally dominate the local IRA marketplace.

While hiring CPAs as financial advisors is not a new concept, the America’s Tax Solutions™ model is unprecedented due to the high level of automation and the pairing of experienced financial professionals with accountants. Our system seamlessly adds financial services that complement an accountant’s current tax practice.

Historically, CPAs have not done well on their own in the financial services arena due to the lack of guidance, coaching and sales ability. America’s Tax Solutions™ model, along with the guidance of a sales professional, overcomes the accountant’s lack of ability to sell products - a significant stumbling block you regularly see in other models.

The fact that a CPA is not a “sales” type is actually a plus because they tend to be the most trusted advisor in the minds of their clients, not the typical financial advisor. CPAs are far more focused on the tax issues surrounding distribution planning, which is the key motivator for most prospects we encounter today.

PATHWAY TO SUCCESS

Contract with Carriers

Attend ATS WPC School / Training Meetings

Begin Implementing Focus Plans / Campaigns

Demonstrate Ability to Produce Annuity /

Life Business

CPAAssignment

5

4

32

6

1Complete

Agreement

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Financial advisors and CPAs alike are surprised at how quickly the advisory portion of a CPA’s practice can grow once the program has been fully launched. The appetite amongst consumers for financial services and safe products provided by their very own CPAs is ENORMOUS.

The “Perfect CPA”

America’s Tax Solutions™ initially targets tax professionals who already have the required licenses and registrations to sell financial products. In addition, we target smaller accounting firms who may be dissatisfied with their current broker-dealer. Many accounting firms we encounter have partnered with a generic broker-dealer that doesn’t focus on CPAs and, culturally, it’s not a great fit for those accounting firms. We look for firms that want to find the best fit for their business and their clients. We look for firms that haven’t been maximizing the financial services segment of their practices.

Although there is a greater interest in working with sole practitioners, America’s Tax Solutions™ is certainly open to work-ing with accounting firms that may have four to six partners. We focus on building relationships with small, independent accounting practices and CPAs. Our goal is to become “the” in-house financial advisor for these practices.

A sole practitioner CPA will typically have 300 to 500 clients that they actively work with. If they are able to leverage just 50% of their client base, that results in 150 to 250 clients that a financial advisor would typically not have access to or difficulty reaching.

Many advisors fear that a CPA will take all the training and coaching then terminate the business relationship so that they may take 100% of the sales. We found this fear to be totally unfounded as even the best of CPAs will not measure up to the average professional financial advisor.

Choosing the correct CPA can be a challenge and one which Table Bay Financial has perfected over the past decade. You must start with CPAs who have more of an outgoing personality than the typical accountant. The CPA will be entrepreneurial, money motivated, and most importantly, this “perfect CPA” will want to do the right thing for his or her clients.

The advisory business will tend to start out slowly but before anyone knows it, the advisor and the CPA will become overwhelmed with opportunities. Statistics have shown that within 24 months, most firms will likely consider the tax preparation side of their businesses as a minor part of their total revenue.

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© 2020 Table Bay Financial Network, Inc. All rights reserved. 04/20

CONTACT US

Want More Information?

For more information please contact Barry Bulakites at (866) 225-1786, Ext. 305 or send an e-mail to bbulakites@tablebayfinancial.com.

Table Bay Financial Network, Inc.5690 DTC Boulevard, Suite 670E Greenwood Village, CO 80111

Toll Free: (866) 225-1786Fax: (866) 834-0908

www.cpadirectprogram.com