The POWER of3P · 2018-08-23 · that anyone following the techniques, suggestions, tips, ideas or...

Your Personalized Communication Guide to being Productive and Profitable

PERSONALIZED . PRODUCTIVE . PROFITABLE

ANGELA PROFFITT

3PPOWER

The

of ’s

1

The Power of 3P’sby: Angela Proffitt

2

Raves from Past Clients

Angela, I am SO happy I coached with you; it has changed the way I run my business. I went paperless at the beginning of this year (kicking and screaming) and it was amazing. It is SOOOO worth it! Learning from you was so much fun. Your workshop was the best workshop I have ever attended and I have attended hundreds over the years. I also learned that people don’t need to be an event planner to work with you. Your systems work for everyone. Thank you for showing me a more efficient way and for being so giving and taking the time I needed to help me turn by business around. I have never looked back. You give so much!! YOU ROCK!!!

ANNETTE NAIF,FORTE EVENTS NYC

Angela ranks at the very top of the brightest, most passionate & creative professionals in our industry. Her presentations have changed how I interact with people in both my personal and professional life and quite literally, she has changed the way I do business. Her passion and enthusiasm during her presentations is nothing short of infectious and her deep professional expertise shows. She is knowledgeable, funny, engaging and easy to work with and delivers her presentations in an inspiring and entertaining manner.

STACI JELLEY, THE BRIDAL DISH

Angela, Thank you so much for generously providing us with such valuable information at your Paperless & Productivity class. Although it’s a little overwhelming , you did an amazing job of making it easy to understand. I’m looking forward to moving my business forward with more confidence. I will be watching all your videos and telling everyone I know about your classes! Best Regards,

CHRISTINE PAY,BRUSHWORX HAIR & MAKEUP

AngelaProffitt.com

3

Published by Angela Proffitt, LLC

© 2017 Angela Proffitt, LLC All rights reserved.

No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without written permission of the publisher, except for the inclusion of brief quotations in a review.

The purpose of this book is to inspire, educate and entertain. The author or publisher does not guarantee that anyone following the techniques, suggestions, tips, ideas or strategies will become successful.

The author and publisher should have neither liability nor responsibility to anyone with respect to any loss or damage caused, or alleged to be caused, directly or indirectly by the information contained in this book.

The information contained in this book is proprietary knowledge of Angela Proffitt, LLC.=

Angela Proffitt, LLC 2021 21st Avenue South Suite 410 Nashville, Tennessee 37212 [email protected] www.AngelaProffitt.com

Printed in the United States of America.

Project Managers: Alison Burry, Lesley Moody, Aja Price

www.AngelaProffitt.com

AngelaProffitt.com

mailto:[email protected]

mailto:[email protected]

http://www.AngelaProffitt.com


4

Contents

Introduction 5

Preface 6

The Planner 8

The Designer 18

The Coordinator 28

The Director 38

AngelaProffitt.com

5

My mother often tells a story about me as a baby and how I would line up my toys in a row so they were perfectly organized. I was very particular that they stayed the way I had them, and I never wanted anyone to move my toys out of line. Throughout my childhood, people said I was just stubborn and would eventually loosen up, but I never did (still working on that). Now they understand that even as a baby, I was an entrepreneur. My childhood home was very traditional. My dad traveled a lot for work and my mother was a stay-at-home mom. We had a very typical family. I was brought up to believe that all moms would cook seven nights a week and raise the children. At the time, I wanted to be just like my mother with a family of my own.

As I got older, I discovered that the life I dreamed about as a child wasn’t really the one for me. I started down the pathway towards a stable career with a Bachelor of Science in Human Ecology with an emphasis in Psychology. I planned to work in mental health facilities. Upon completion of an internship in my field of study during the last semester of my college career, I realized I was not cut out for the challenge. It didn't take long for me to notice that my purpose was not the path that I had forged, but rather another that God had in store. Although I continued to work in the healthcare industry for stability (this went on for almost 10 years; working at a morgue, AIDS clinic, Joint Commission planning, Physician Recruiting, etc.), I started to plan events for some of my friends and co-workers on the side, for fun. While I felt as though event planning was my true calling, the path to get there was not an easy one. For ten years, I held three positions which included: Gymnastics Teacher, Healthcare Professional and Event Planner. All of these professions helped hone my skills in becoming an entrepreneur; the path I was chosen to pursue.

When I was asked to film a TV show exposing the wedding planning process for a well-known singer/songwriter, I jumped at the offer. I loved the couple, and I knew I would love working with them. My decision was made within 24 hours, and I leaped out of my comfort zone to leave my stable job for this wonderful opportunity. Although it was frightening, I took the leap of faith and it was the best decision I have ever made.

We immediately began planning and filming for the show. We were a month away from the wedding, and the couple decided they did not want to do the large wedding, but rather have a destination wedding on a private island with just the two of them. Although the show fell through, I was not the least bit upset. It was a good experience for me and it gave me the opportunity to focus on my event planning company and nothing else. Everything happens for a reason, and I reminded myself of that every day.

Planning such a special event in a couple's life is an honor to me, and I appreciate every client who has chosen my team and I to organize their momentous day. My goal with this book is to help the wedding planning industry learn how to better communicate with each other, and most importantly, our clients through personalized tools for success.

Introduction

AngelaProffitt.com

6

With over 15 years of experience in the events industry as an entrepreneur, I have had the opportunity to work with a vast group of clientele who are from all different walks of life. I want to share with you some of the secrets I've learned in communicating with my clients.

It would be naive to tell you that I have seen it all, heard it all or even been a witness to it all. As time always tells with the event industry, the only thing constant is that communication is ever changing and is becoming increasingly more difficult. There is so much noise around us on a day to day basis.

With my background in psychology, I wanted to position myself in the industry by truly understanding why, how and what makes my clients do the things they do and why they want what they want. It only took 15 years, but my team and I have studied and are continuing to study the behaviors of our clients, vendors and team members. For discretion, we have given each behavior or personality trait a character name:

The Planner The Designer

The Coordinator The Director

In working with our clientele, we have found that all of them have traits of our characters. By associating our clients with our characters, we are able to relate more, empathize and most importantly, we are proactive in the way we communicate with each one. The purpose of this book is to show you how you can effectively Personalize your Communication and build a Productive and Profitable business.

Let’s Start Communicating!

Angela Proffitt

Preface

AngelaProffitt.com

7

Thank you to those of you who have been amazing team members, who have supported me through the years. Thank you to all of the talented vendors that work along side me to produce all the the crazy fun ideas we come up with together! I truly believe that this process has helped me achieve success. Thank you also to all of the interns that have worked alongside me, helping me become a better leader and teacher. Each of you have played a significant role in helping me grow and a person while building my business. Thank you to my loving and supportive family for believing in me. I know that you thought I was crazy for leaving my stable job in healthcare, but I am doing ok now just by taking a leap of faith and trusting that my hard work would pay off. I am so thankful you stuck with me during the growth years and I had to have my cell phone next to met at all of those family dinners. I am so sorry I wasn’t present in the past. That has now changed! Thank you to all of the mentors and business professionals that I have had the opportunity to coach with and work with over the years. I have had the opportunity to learn from some of the most amazing people God put on this earth. One key to success is surrounding yourself with the right people. I can't emphasize this enough.

Thank you to all of my clients who put their trust in me and my team to help make a difference in any event we are planning or any business we are help growing!

AngelaProffitt.com

Thank You to my Team, vendors, Interns, Family, Mentors, Clients

8

The PlannerOrganized . Accountable . Traditional

9

THE PLANNER

When seeking an industry Professional, clients will usually enlist the expertise of a “Planner.”

“Planners” are considered the gatekeepers, the all knowing, and it is usually their brand that is sought.

They are involved throughout the entire planning process and delegate specific tasks among team

members as needed.

10

Communicating

“Planner” clients will want to be as involved in the process as the actual Professional. Expect this type of client to come prepared with checklists of ideas. It is typical for this client to have an inspiration board, books, pictures and articles that are color coded and in alphabetical order. This client values over-communication and seeks a Professional who is detailed oriented and sends prompt responses with adequate instructions. Doing these simple things alone will gain you the trust of your potential client.

Meeting Environment

Be on time, as this client is punctual and will expect the same from their Professional. Avoid spaces and meeting areas that are cluttered or scream disarray. This client will directly associate this with your work ethic and will more than likely decline to work with you. Your tidiness, organization and cleanliness will speak volumes for this client.

Planning

Transparency will be your greatest asset in working with this client. They do not like surprises. If there are changes that need to happen, be sure to include them throughout the process. Come prepared with several plans, as they will want to discuss and talk through the best alternative.

Family & Friends

Bare in mind that you may be gaining this client’s family as well. Family is extremely important to this client, and they might be heavily influenced by their loved ones. The “Planners” will keep a circle of friends who are like minded and share the same expectations for organization and details.

Reframing

Be sure to remain calm if a situations arises. Flustered and over anxious Professionals are triggers for this client. When communicating, be direct and “Oreo” the client: start with a positive, explain the situation and end with a positive. Never discuss an issue with this client without a presenting a solution.

AngelaProffitt.com

HOW TO COMMUNICATE WITH A “PLANNER”

Client

11

Core Needs & Values

The “Planners” thrive in structured environments and are the epitome of practicality. “Planners” are organized and responsible, with their greatest trait being their follow-through. If they say they are going to do something, they will in a punctual manner. “Planners” are rational. Extravagance at the expense of blowing their budget is not feasible for this client. When thinking about some of the joys for this client, they love checking off tasks from their checklist. They thrive when they feel prepared and enjoy the same from their Professional.

Strengths

They are ethical, rational and extremely dependable. Organizing is inherent. This client will often have a hard time relinquishing their trust and projecting their goals to the Professional. Synergy is key here. As the Professional, I encourage you to reframe your mindset and understand that it is not about what they want or what you want, but rather what you both can produce feasibly together, thus satisfying both parties.

Needs

Consistency and processes in traditional formats make this client most comfortable. They are not out-of-the-box thinkers, however, they value the beauty of simplicity and elegance.

Observations from Experience

Working with a “Planner” can at times have you questioning whether or not they need your services. Don’t be intimated. This client will come prepared with a bulleted list, calendars, a notebook with ideas and tasks that are left to be completed. This client is straightforward with their lists which allows you to assist them better. Remember, you are the Professional with lots of experience, and they will look to you for guidance. They are accountable for their choices, and they will expect the same in return.

AngelaProffitt.com


Client

12


Vendor

Communicating

Vendors who are “Planners” are very organized. They value the importance of being detailed and punctual. Creating lists and completing tasks are second nature to these vendors. Expect communication to be timely and well-planned. Be sure to communicate in great detail your requests, as they thrive with clear, concise and timely communication.

Meeting Environment

Vendors with “Planner” attributes tend to be very practical. They thrive in environments with structure, routine and a checks and balances system. This vendor is not fluffy. When hosting a meeting, come prepared, clearly communicate your expectations and keep side chatter, and over sharing of personal anecdotes to a minimum. Anything deviating from the checklist will seem mundane.

Planning

They are great with checklists, and their follow through is impeccable. However, they are not seen as being creative and are not fluent in assisting with design elements. They are black and white and rarely negotiate in giving discounts, extra services or products. It is typically a yes or no with minimal wiggle room.

Core Needs & Values

The “Planners” thrive in structured environments and are the epitome of practicality. Although the event industry is a bit unconventional at times, this vendor will find way to create a routine or streamlined process that works best for the products or services they are offering. Maintaining integrity is key and being productive is integral for this vendor.

AngelaProffitt.com

13

Strengths

Vendors with “Planner” attributes are happiest when given responsibility and asked to deliver with a clear deadline. While they are not the most creative, they will ensure that the logistics are well organized and carried out to perfection. Let’s talk black and white with this vendor, as they see joy in ensuring deadlines and tasks are completed and on time. They are proactive thinkers and usually have a solution when surprises arise.

Needs

They prefer to have structure and more formal environments. When you give clear direction on what you need from your vendor, and what your vendor needs from you, both parties are satisfied.


These vendors are a Professional’s dream! Quotes are always received in a timely manner and if an issue were to arise, it is generally taken care of before the Professional is aware. This vendor is dependable and extremely accountable. As you foster a relationship with this vendor, be sure to keep them around. The vendor will lend credibility to your brand and will serve as an extension in providing your clients with the best resources.

AngelaProffitt.com


Vendor

14


Team Member

Communicating

Team members with this attribute are vital for moving projects forward and meeting deadlines. Be transparent with this member and supply them with information you deem necessary for successful follow through. This member will display more introverted tendencies, simply because they’re focused on their work.

Meeting Environment

Stability and organization are key for this team member. Be cognizant when scheduling meetings and avoid unnecessary interruptions. These small things can be triggers for this team member. Create an “upfront contract” for meeting by laying out all of your expectations, tasks to be completed and end the meeting with a deadline.

Planning

Planning is their calling. There were born to do this. Being proactive is inherent. They are able to forecast situations before they arise. They are the epitome of planning for the worst and being successful when the best happens. Their aura creates a natural order which is essential for any organization.

Reframing

They take pride in their work ethic and what they actually produce. In your approach with this member, be aware that if you criticize their work, it will be taken personally. Be prepared to discuss in great detail how you envision projects and tasks when delegating. When communicating, be direct and again use the “Oreo” tactic: start with a positive, explain the situation and end with a positive. By using this tactic, you are personalizing the occurrence, empowering the member to become even more productive, which will in turn result in a more profitable company.

AngelaProffitt.com

15

Core Needs & Values

All team members who have “Planner” attributes need structure in their environment. Although the event industry is a bit unconventional at times, it is still possible to find a routine or process that works for your team. “Planner” team members will ensure the efficiency of the company’s communication.

Strengths

They are ethical, rational and extremely dependable. Organizing is in inherent. This team member will often have a hard time relinquishing their trust and project goals to others. Synergy is key here. As the Professional, I encourage you to reframe your mindset and understand that it is not about what they want or what you want, but rather what you both can produce feasibly together, thus satisfying both parties.

Needs

Consistency and processes in traditional formats make this team member most comfortable. They are not out-of-the-box thinkers, however they value the beauty of simplicity and elegance.


Again, remember that working with a “Planner” can at times have you questioning whether or not they need your services. Don’t be intimated. This team member will come prepared with bullet list, calendars, a notebook with ideas and tasks that are left to be completed. This team member is straightforward with their lists which allows you to serve them better. Remember, you are the Professional with lots of experience and they will look to you for guidance. They are accountable for their choices, and they will expect the same in turn.

AngelaProffitt.com


Team Member

16

HOW “THE PLANNERS” ARE MOST

Personalized, Productive & Profitable:

Strengths Joys Values Needs

Accountable Preparedness Comfort Authority

Calm Routine Stability Traditions

Committed Order Time Policies

Cooperative FamilyClear

GuidelinesLoyalty

Conservative Predictability Precision Honesty

Consistency Organization Trust Perfection

Detail Oriented Patience Responsibility Standards

AngelaProffitt.com

17

Personalized

These are not your average people pleasers. The effort exerted by “Planners” will speak volumes. When tasked with an opportunity, they will ensure that all components are personalized for either themselves, for the Professional or the organization. Socially, they will not become involved in your personal matters, don’t take it personally. What speaks volumes is their work and it will tell a story. While they are not people pleasers, they find enjoyment when people are pleased with their work. You can ensure that this person has personally taken the time to ensure that every aspect of a project, event or product is nothing but their best.

Productive

I once worked with a team member who 100% had “Planner” attributes. This team member created three circles on a flip chart that was displayed outside their office. One was green, the other yellow and the last one red. In being more productive, this team member used the “stoplight” method. When it was green, she was available. When it was yellow, she encouraged you to slow down and think whether or not the question posed could wait, and when it was red, you backed away slowly and returned another time. While this may seem extreme, “Planners” exhibit similar qualities. They are focused on the tasks at hand and are triggered with unnecessary interruptions. These are the movers, and they are integral in propelling any project, event or product forward.

Profitable

These people get shit done. In a fast paced world and even faster paced industry, clients, vendors and organizations want results quickly. The “Planners” produce, plain and simple. In keeping up with the demand for the industry, these people will work tirelessly in providing you with the necessary resources to ensure that the supply is there. This can range from seeking the best vendors for products or services, meeting projects deadlines with quality work, or providing a clear budget as a client. All of these aspects in conjunction with the “Planners” make for an equitable return on investment.

AngelaProffitt.com

18

The DesignerVisionary . Social . Risk Taker

19

THE DESIGNER

When it comes to decor, visions, negotiations and the atmosphere, clients will usually enlist the expertise of a

“Designer.” “Designers” are visionaries, the abstract thinkers and their work visually speaks volumes. “ Designers,” along with “Planners,” are involved

throughout the entire process and have a very hands-on approach when tasked with new opportunities.

They are very social and usually the highlight of any event, much like their work.

AngelaProffitt.com

20

HOW TO COMMUNICATE WITH A “DESIGNER”

Client

Communicating

If you’re receiving a call inquiring about your services, it is likely that you have just met a potential client with “Designer” like attributes. While their call will be untimely, they will be direct, make decisions quickly and at times keep their options open until the last possible moment. Direct communication is best. Giving them flexibility in your response timeframe will put them at ease. Keep things light and humorous, as they are easily bored and distracted. Not every idea they have will come to fruition.

Meeting Environment

They are most productive in an informal environment and enjoy negotiation. Don’t be routine with this client, change it up with each meeting. Whether that is a venue change, meeting over dinner, drinks, etc., this allows for their creative talents to shine through. Be sure to be brief enough to keep their attention but direct enough to solidify the hard decisions.

Planning

People naturally gravitate towards clients with “Designer” like attributes. They are the life of the party and enjoy the spotlight as well as the planning process of their special day. Their main planning resource will be Pinterest, as they are very visual. They will want you to see what they like and what they want. Be clear on your communication here, as what they want may not be feasible. Once they see and like an image, it will be ingrained in their mind.

Family & Friends

While family and friends may offer their advice on certain subjects, this client will have the final say. They are not fans of rules and regulations. In fact, their events tend to be less than traditional. With all of this, they are fun-loving and extremely personable clients.

AngelaProffitt.com

21

Reframing

Be sure to remain transparent and open-minded with this client. Professionals who overstep and make decisions without first consulting them can be a trigger for a “Designer” client. Be cognizant that if something does not go their way, they will be blunt, direct and extremely boisterous. This client can appreciate fluff before the stuff. Build the rapport first to enlist their trust, then share your advice.

Core Needs & Values

Enthusiasm radiates from this client. If this client knows you share their same excitement, you’ve won half the battle. They are very clever but may need time to fully develop their ideas. Give them some creative freedom so that they feel valued. These risk takers think outside of the box and are well beyond trends and fads in the present day. They are futuristic and continue to push boundaries.

Strengths

Flexibility is their greatest strength. They have a very “go with the flow” mentality and thrive with chaos. Don’t completely discount this client as they are easily adaptable and make rational decisions very quickly. They encompass the environment and have a way of putting people at ease.

Needs

Significance is essential to this client. They gravitate toward lively environments and find humor in every situation. They appreciate feedback to feel as if their requests are being tended to in an efficient manner.


Working with a “Designer” client can be cumbersome for the “Professional.” Have patience. You are in the presence of an originator, a pioneer and a futuristic thinker. While they may not come prepared with to-do lists, notebooks or calendars, they are making mental notes. They are visual. Decisions will not be made until they can envision the idea. They will seek the Professional for guidance and ideas, only after a rapport has been built. Synergy is not feasible with this client, as it is all about what they want.

AngelaProffitt.com


Client

22

Communicating

Vendors who are “Designers” are natural born trouble shooters. The love being able to solve problems quickly and efficiently. Don’t let their natural charm fool you, they are master negotiators. Clear, direct communication is best for these vendors. Although they don’t typically enjoy deadlines, you rest assured that their work, when it is submitted, will be forward thinking, creative and out-of-the-box.

Meeting Environment

“Designer” vendors prefer the extraordinary over just ordinary. They like flexibility in their schedule and enjoy new scenery. When meeting, ensure that you engage first, then get to the business. Make sure you get every question answered and every detailed solidified as they will want to quickly move past the logistics. Bare in mind that they are visual and are most passionate or conversant in regards to things that have images associated.

Planning

When planning an event with this vendor, give them a variety of meeting locations and times. While this may be overwhelming for some characters, a vendor with “Designer” like attributes will not hesitate to voice their opinion. Be aware that this vendor may frequently run behind or occasionally cancel. Over communicate here, as this vendor will need more than just an email to follow up. Texts and calls will be more efficient. Their greatest strengths lies in the “what-ifs.”

Core Needs & Values

The “Designers” will surround themselves with like-minded individuals. However, they can appreciate the individuality as they are unique and extremely personable. Allowing these vendors to have creative reign within reason will be gratifying. Be cognizant of your body language, use of verbiage and your tone. These vendors are extremely observant when reading people and your overall demeanor can greatly affect their attitude.


Vendor

AngelaProffitt.com

23

Strengths

They are the bold, the daring and they are the pioneers that will keep people talking for years. These vendors take pride in learning new skills and being able to resolve a crisis on a moment's notice. Occasionally misunderstood for being too straightforward, they are always upbeat and have a way of being just positive enough to put people at ease.

Needs

While these vendors may run frequently behind, it is important to note that they do not like waiting. Because they gravitate toward being the center of attention, making a late entrance is inherent. With being the idealist, practicality is not a priority. For this, they would enlist the assistance of a team member who has “Coordinator” or “Director” like attributes. Both of these characters would complement this “Designer” like vendor and follow through to ensure their ideas come to fruition.


These vendors tend to come up with crazy, fun, unique ideas and bring a vibrant energy to meetings. They do not thrive in environments that can seem monotonous. Steer clear of asking them to input data, research quotes or even type up an invoice. They will have team members who will assist in this aspect. As you foster a relationship with this vendor, they will challenge to become the best you. No idea is too crazy, no question too silly. They are sought because they are visionaries and once you build the rapport, they will only serve as an extension of your brand.

AngelaProffitt.com


Vendor

24


Team Member

Communicating

“Designers” deliver. No two days will be the same. This team member is vibrant and knows how to liven up a work setting. They add character to the team, and other members will naturally gravitate toward them. If there are projects that are time sensitive, be sure to over communicate and be direct. Communication, in its most traditional form, will not always work with this team member. Steer clear of sending lengthy emails with no bullet points or writing post-its for them to find later. If you want something completed quickly, try telling them in person or through text message. Remember, these are our visual learners.

Meeting Environment

Working in a monotonous environment is not best for this team member. In an environment such as this, they will not be inspired, and thus will have a more difficult time performing well. Most team members who have “Designer” attributes will thrive when working remotely.

Planning

Team members with “Designer” attributes will, at times, exude traits of having a big ego. In working with them, be confident. This team member appreciates transparency and develops professionally when introduced to new ideas. While this team member may not carry out the logistics in completing projects, they will certainly add their personalized touches to enhance them. Choose this team member to deliver. They are great negotiators and they know people.

Reframing

If your strengths do not lie in being creative, then you’re in luck. Seek the “Designer” team member and allow them to bring the project or task at hand to life. They are the dreamers who enjoy change and want to design something fun, fresh and new for your clients. Giving this team member creative reign, within reason, will allow them to feel more open in pushing boundaries with their designs. They take pride in their work and don’t respond well to criticism. Again, use the “Oreo” tactic for this team member: start with a positive, explain the situation and end with a positive.

AngelaProffitt.com

25

Core Needs & Values

These team members need creative freedom and the opportunity for hands on experience. Individual achievement is a priority when working with this member. Giving them goals with incentives will fuel their competitive side. These members are not stationary. They value action and enjoy being team cheerleaders.

Strengths

“Designer” team members are known for being highly adaptable. In such a fast paced industry, a team member who can change the tone and have the intuition to do what’s next, without being told, is integral to on-site coordination. They are the closers. When presented with indecisiveness, they are able to quickly rationalize and make the best decision.

Needs

Activities or tasks lacking challenge, too many rules and inflexibility are ultimate stressors for this team member. They are not the employee that sits behind a desk all day. Instead, give them the opportunity to challenge themselves and get involved within the community. These members need to feel valued. Provide them with unique environments that foster opportunities.


Working with a “Designer” can at times be cumbersome. You will be challenged often and will need frequent check-in sessions with follow-throughs on projects. Be patient. This member has a head full of personalized and profitable ideas. If you build the rapport first, you will not regret asking the questions to unlock all that is inside. Remember, you are the Professional with lots of experience. These members will look to you for guidance, and in turn provide you with innovative ideas that will help you grow.

AngelaProffitt.com


Team Member

26


Adaptable Leadership Actions Expediency

AdventurousIndividual Success

Just Do It Importance

Artistic Creativity Challenges Freedom

Bold Competition ImmediacyNon-

Conformity

Charming Entertaining Hands-OnMastery &

Tools

Courageous Performing Risk Taker Quick Action

Direct VarietyPushing

BoundariesRecognition

for Ideas

Driven Informality Humor Visuals

Flexibility Spontaneity Fun Positivity

Energetic Impulse OpportunistPerformance

& Skill

Determined ActionPhysical Activity

Growth

AngelaProffitt.com

HOW “THE DESIGNERS” ARE MOST

Personalized, Productive & Profitable:

27

Personalized

The effort exerted by “Designers” speaks volumes. When tasked with an opportunity, they will ensure that all components are personalized for themselves, the Professional or the organization. Socially, they are vibrant, lively and extremely fun. Most would consider them extroverts. They have a way of making everyone feel welcome and easily make friends. Taking an interest in everyone they meet is one of their best qualities. They are able to gain trust fairly easily and excel in negotiating with clients, other team members, friends and family. They will work tirelessly in personalizing a vision for the client, however their work is their pride. It is rare when “Designers” completely miss the benchmark on a vision, but if they do, they do not take criticism lightly. They will expect you to know that they have personally taken the time to ensure that every design element will be nothing but the best.

Productive

Have you ever sat in a meeting with that one person who had no pen, no paper, no computer, absolutely nothing? And you thought to yourself; “How are they retaining all of this?” What may seem like an unprepared team member to most, is really an observant employee taking mental notes. They are able to assess the conversation, gage reactions and offer an intuitive idea. They are focused on making themselves look good, because they want to be the best. With this, they will often work tirelessly to outshine their team members. They are integral in positioning any project, goal or organization well above your competitors.

Profitable

“Designers” are inherent salesmen. If you have a potential client, team member or a lofty deal in progress, seek their expertise. The “Designer” does well showing empathy, relating and putting people at ease. In building a more profitable brand, company or event, consider “Designers” as your first investment. Everyone feels at ease when they can trust their business partner. They look beyond the present to see how to become pioneers. They are your secret weapons.

AngelaProffitt.com

28The Coordinator

Knowledgeable . analytical . questionable

29

THE COORDINATOR

When enlisting the expert, clients will naturally gravitate toward a knowledgeable and experienced

Professional. “Coordinators” enjoy learning and questioning the whys behind how things work. They are

realistic and their successes stem from their thorough research on any given topic. They are great at finding

the needles in a haystack, and combing through a lot of information to ensure that all details are pertinent and will add to the success of any event. “Coordinators” are typically entrusted with information 30 days out from an

event to follow through on any overlooked tasks.

AngelaProffitt.com

30

Communicating

Once “Coordinators” book your services, you can rest assured that they have done extensive research on your company. Be aware that first impressions are huge with this client. Don’t waste your time going over things they’ve already seen on your website, as redundancy is a turnoff and they will deem you as incompetent. They are silent observers, tough debaters and will test your knowledge. Building rapport here will look immensely different than that of a “Designer.” Intuitive conversation, friendly banter and explanations for every topic, idea, thought, etc, will win you the respect of this client. This is no easy feat. You will have to put in a lot of effort, as these clients are not easily satisfied. They are listeners. They will not interrupt, but rather enjoy learning from an experienced Professional.

Meeting Environment

They are most productive in a relaxed environment. While their brains are nonstop, they are cool, calm and collected. Most like to work independently, therefore spaces with fewer people are best.

Planning

These are your thinkers and researchers. They are analytical and enjoy learning. When given a task, it is essential that you provide clear expectations, instructions and all data. Neglecting to do so can result in a less than productive “Coordinator.” They work well when they are empowered with all pieces of the puzzle.

Family & Friends

Clients with “Coordinator” attributes are friendly, but they are not very emotional people. Over expressing feelings, especially ones that are negative, tend to make these clients uncomfortable. Their relationships with family and friends are similar to that of their work. They do research and are thorough when deciding who to surround themselves with. The relationships fostered by “Coordinators” will usually encompass an eclectic group.

AngelaProffitt.com

HOW TO COMMUNICATE WITH A “COORDINATOR”

Client

31

Reframing

Encourage the “Coordinator’s” need for knowledge by giving them opportunities to contribute. They are thinkers and typically have solutions to problems before they arise. Because “Coordinators” are silent observers who enjoy learning, they can get engrossed with their own thoughts. Challenge them to speak up as they usually have a lot to offer once given the opportunity. They require minimal oversight if working on a project independently, as this is where they thrive. “Coordinators” do not like being held back by others whom they see as incompetent or not hard working.

Core Needs & Values

“Coordinator” clients are on a mission. They want to know the bigger picture so they can ensure the route that they are taking is the most feasible and the most productive. They are independent, curious and precise. Leave out the fluff as these clients are not overly emotional. These clients value intellectual competence and will ask a lot of questions as they are genuinely invested. Explaining the big picture upfront will allow this client to think through and streamline the best practices and processes before executing.

Strengths

Much like “Designers,” the “Coordinator” client loves being an originator. They think outside of the box and many of their ideas are extremely unique. It is important to note that the largest difference between your “Designer” clients and your “Coordinator” clients is the research a “Coordinator” will have done prior to sharing.

Needs

“Coordinator” clients need their Professional to be technologically savvy and knowledgeable within their field. They will do research on their own before making a decision about the topic at hand. They will trust a Professional’s guidance, but still enjoy feeling confident with their own choices. Be patient with this client and don’t be offended if they question your methods.


When the “Coordinator” client inquires about a Professional’s service, they will typically send a bulleted list of questions. The Professional must earn the “Coordinator’s” trust prior to scheduling a meeting to ensure both parties’ time is not being wasted. Preparedness is key here. These clients mean business.

AngelaProffitt.com


Client

32


Vendor

Communicating

These vendors enjoy a challenge. When communicating with a vendor who has qualities of a “Coordinator”, make sure to let them know all the details. If you are giving them creative reign, be clear on your parameters. They have thought about every angle, so typically know what questions to ask. Quick and efficient communication works best for these vendors. They don’t need the client’s entire background, they just want the necessary details.

Meeting Environment

“Coordinator” vendors prefer an informal and flexible environment, as this is part of their research. They like flexibility in their schedule and enjoy new scenery. When meeting, get straight to business. In order to be successful, give them ample time to ask any and all questions they have. Bare in mind that they are the thinkers. They are most passionate or conversant with enriching conversations that add value to their growth.

Planning

These vendors are great on-site “Coordinators” because they maintain a calm, cool and collected front, and thrive when under pressure. In making decisions, they are not irrational, however they will make rational decisions quickly if needed.

Core Needs & Values

“Coordinators” are extremely inventive and enjoy finding new ways for things to work. They maintain composure and are strategic in the analysis and execution with events, tasks or large projects. This client values knowledge and intellectual competence. They need continuous learning or they will feel under-utilized.

AngelaProffitt.com

33

Strengths

Vendors who posses “Coordinator” traits will have you working at your best and do not accept anything less. They take pride in learning new skills and being able to resolve a crisis on a moment’s notice. Occasionally misunderstood for being too analytical or a know-it-all, they are always supportive and have a way of being calm in situations when needed.

Needs

While these vendors may be silent observers, it is important to note here that they need to feel like their information and work are being utilized. Practicality is an essential priority. Do not take this vendor for granted. They are typically extremely prepared and expect the same from their counterparts. These vendors are well in tune with opportunity costs. They will weigh their options and be strategic in who they choose to work with. Do not waste their time.


These vendors will ask a lot of questions to properly research and execute a vision. They are very precise in gathering all the information needed to perform. They will occasionally touch base to ensure everyone is on the same page. While they are excellent at doing what is asked, give them the opportunity be creative and learn. If they are not well versed on an idea, project or product, they will become the new expert.

AngelaProffitt.com


Vendor

34

Communicating

“Coordinators” require quick and thorough communication. Unlike “Directors,” these team members will not need to know the backstory to how the project, task or event came to fruition. They simply want to know how they can assist in bringing the project to life. In communicating with this member, be cognizant as they are very observant. Make sure that your body language is in alignment with what you are saying. Remember, they are the thinkers and if they suspect something awry, it will cause them to become uneasy. They bring a certain can-do attitude to any organization and because of this, they set the bar high.

Meeting Environment

These team members work best independently with limited co-worker interaction. They also do well in working with clients one-on-one. They thrive when they can immerse themselves in their research. If given the opportunity to work remotely, this would be a top preference for this team member.

Planning

These team members are great listeners. They are dynamic and able to work with anyone. They excel in finding innovative ways to complete mundane tasks, and they are successful.

Reframing

Seek the “Coordinator” team member if you do not like conducting extensive research. They are thinkers who enjoy a challenge and want to assist in being more efficient. Empowering this team member with the confidence to create something new will allow them to feel more open in pushing boundaries. They take pride in their work and seek approval and constant feedback. Here, the “Oreo” tactic is not needed. These are not emotional members, therefore be very direct and to the point. They will appreciate your consideration of their time.

AngelaProffitt.com


Team Member

35

Core Needs & Values

Entrust them to make your organization more profitable by giving them challenges and opportunities to learn. If you are not clear, these team members will ask questions until they feel confident enough to start a project. Be direct in your communication. Bullet points work well when listing out tasks to be completed.

Strengths

“Coordinator” team members are known for being highly adaptable. Someone who can change the tone and possesses the intuition to do what’s next without being told is integral to any team. They are the thinkers and execute well when presented with indecisiveness. They are able to quickly analyze and make the best decision.

Needs

Tasks lacking challenge, minimal room for growth or monotonous environments are triggers for this team member. They need to feel valued. Provide them with unique tasks and projects that foster opportunities.


Working with a “Coordinator” can at times be cumbersome. You will often be challenged and need patience to keep up with the many questions this team member will ask. Don’t be intimidated. Build rapport by engaging this member in intellectual and professional conversations. They don’t show empathy often, but if you can get past their tough exterior, they have a lot to offer. Remember, you are the Professional with a lot of experience. These members will look to you for guidance, and in turn, will provide you with innovative ideas that are thoroughly researched.

AngelaProffitt.com


Team Member

36


Analytical Acknowledge Knowledge Autonomy

Competent Recognition Precision Clarity

Complex Strategizing Work Improvement

Confident Expertise Ingenuity Independence

Insightful New Ideas Persistence Strategy

Intuitive Creating Self-Control Quality

Logical Discovery Invention Logic

Perfectionist Learning Research High Standards

How “The Coordinators” are MostPersonalized, Productive & Profitable:

AngelaProffitt.com

37

Personalized

“Coordinators” are the brains of the operation. They strive to deliver quality work. They may not have much to say, however when they do, it is a well-crafted thought that is strategic and innovative. While most consider “Coordinators” to be introverted, their passion for learning allows them to connect with anyone. They are friendly and excellent listeners which allows their interactions to come off as being personalized. They have a way of making people feel as if they are the only ones in the room. They network to learn and retain knowledge to implement at a later date.

Productive

These people get shit done too. They are highly productive and thorough. Not only will the project or task be completed early, but will be completed well. They are the ones you can trust with large projects that have hard and fast deadlines. They will analyze, research and execute quickly. “Coordinators” have high expectations and a sense of accountability. They set and surpass what most would consider unrealistic goals. They are not overly competitive with others, but rather themselves. They have a desire to consistently raise the bar and will subconsciously set a threshold their colleagues will want to meet.

Profitable

When thinking about being more profitable, invest in a “Coordinator”. They will be able to keep up with the demands of your clients. Much like the “Designer,” they see beyond what is directly in front of them. Their brains are constantly spinning to produce high quality work. This member will strive to the be best, and in doing so, they will encourage and build their comrades.

AngelaProffitt.com

38

The DirectorLikable . Pleasing . Helpful

39

THE DIRECTOR

When enlisting the Professional, clients feel at ease when they are communicating with someone who is likable. “Directors” are people pleasers and enjoy

making everyone happy. They can be free spirited and their successes largely hinge on the client's satisfaction.

They will usually assist VIP members, distinguished guests, brides or grooms the day of the event. They are extremely personable and because they want to please everyone, they will ensure that all logistics, tasks, etc.

are flowing as smoothly as possible.

AngelaProffitt.com

40

HOW TO COMMUNICATE WITH A “DIRECTOR”

Client

Communicating

When inquiring about your services, a “Director” will also desire to share their life story. This client has an internal need to feel connected. Prior to meeting, you can rest assured that they have taken the time to read your biography and any additional resources that may be available for them to review. Be cognizant that these clients thrive in positive environments.

Meeting Environment

“Directors” typically enjoy the company of others. They go with the flow of the crowd. They will be indecisive when selecting a place to meet, because they want everyone to be satisfied. This indecisiveness is not necessarily about the meeting space, but rather the people who will be involved. Keep the environment positive and be an active listener, as this will help build rapport.

Planning

“Directors” like to make sure everyone is happy. They are cooperative instead of competitive. They love to be included and want to feel unique and authentic in their event. They are the glue that holds everyone together. When planning with this client, be sure to provide them with a lot of opportunities for interaction.

Family & Friends

Clients with attributes of a “Director” are happiest when their family and friends are involved in their decisions. They are emotional and typically will consider all the advice they are given. It will be difficult for this client to make a decision as they will become distraught at the thought of disappointing others. Over-expressing negative feelings tend to make these clients uncomfortable.

AngelaProffitt.com

41

Reframing

“Director” clients may be interpreted as being too emotional. In working with this client, attempt to set aside extra time for discussion. They will appreciate your consideration, and it will help them feel more connected to the organization. Be cognizant, as these clients will be emotional when spending money. Small tokens and actions of patience on your end will speak volumes for this client.

Core Needs & Values

These clients value compassion. They have a large heart and see the glass as half full. They are optimistic, passionate and romantic. These clients believe in the value of having a purposeful and fulfilling life. They tend to surround themselves with people who are just as positive.

Strengths

They are authentic and loving clients who truly care about the planning process and everyone involved. Their optimism and creativity allow them to be affectionate and supportive.

Needs

“Director” clients need their Professional to be influential, experienced and positive. Come prepared give them a lot of guidance and introduce them to your team members to help this client make a well-informed decision. They will seek approval from those they trust as they want to ensure everyone is on the same page.


When “Director” clients reach out to a Professional, they will include their personal narrative. You will have to earn their trust prior to the first meeting as well as during the entire planning process. Preparedness is key as this client will be indecisive. Provide them with the best resources so they are able to make the most rational decisions with the help of their family and close friends.

AngelaProffitt.com


Client

42

Communicating

“Director” vendors excel in fostering relationships with potential clients. They care beyond the scope of services or products they are offering, they genuinely want to know about you. They will ask several times throughout the planning process if their products or services were satisfactory, as client approval is how they measure their success. In your communication, be sure to include the minute details that many may see as insignificant.

Meeting Environment

This vendor enjoys the company of others. They will be on creating a welcoming meeting space, because they want everyone to be comfortable. Make note that it is not necessarily about the meeting space, but rather the people who will be involved with the meeting. These vendors will add small personalized touches to make the space feel more like home.

Planning

When planning, keep the tone light and positive. Once you have fostered a relationship with these vendors, you will quickly learn their triggers. Steer clear of these triggers, especially on event days, as the vendor will not be able to move forward until the situation has been resolved.

Core Needs & Values

Just like the “Director” clients, these vendors thrive on the relationships they form in the industry. Whether it is a past colleague or a fellow Professional, they will ensure that everyone feels important. The integrity of the company relies on the their successful connections and client satisfaction. When assigning this vendor a task, ensure that they have the opportunity to be creative and personalize their services or products for the client.

AngelaProffitt.com


Vendor

43

Strengths

“Directors” are the glue that hold everything together with a smile on their face. They will come prepared to meetings engaged and ready to ask questions. They are always supportive and have a way of being calm in situations when needed.

Needs

Authentic relationships and daily optimism are what make these vendors the happiest. They are inspired in group settings and enjoy collaboration. If this vendor is asked to complete a project independently, be sure to touch base with them often, so that they still feel connected with the client.


“Director” vendors are best in assisting with high stress clients through large projects, events or tasks. These vendors tend to overcommit just to make their clients happy during the planning process. At times, these vendors can be over-friendly and share information that is not pertinent to the task at hand. Their intentions are great, but they may need guidance in ensuring all project aspects are being propelled forward.

AngelaProffitt.com


Vendor

44

Communicating

“Director” team members posses excellent customer service. Constant encouragement is a morale booster for them. If they have made a mistake, they prefer for it to be discussed in private. Singling them out in front of their colleagues will embarrass them and completely shut them down.

Meeting Environment

This team member enjoys the company of others. They will add character to the meeting by setting decor, water, or snacks for everyone to feel comfortable and at home. If there is conflict during a meeting, this person is likely to be the most uncomfortable and try their best to be the peace maker.

Planning

“Director” team members are great for sticking with the client the day of the event. They are key to making sure the client feels important at a time that can be stressful. No matter how bizarre a request may be, this personality truly wants for the client to be happy and do whatever it will take to ensure that they have a perfect day and experience.

Reframing

Be sure to have a “Planner” team member along with the “Director” team member the day of your event to ensure time management is a priority. “Directors” will spend more time than they should listening to anyone who confronts them with a problem, and need assistance staying on track. While they are a great listener and problem solving, they can often loose track of time and waste time when there is no time to waste.

AngelaProffitt.com


Team Member

45

Core Needs & Values

“Directors” excel in rallying groups and thrive in a cooperative setting. Their customer service is superb, and they are always putting others before themselves. They will sacrifice for the well-being of a client, vendor or event. These members perform at their best when they feel wanted and needed. The need to feel unique and they need a sense of belonging in order to feel valued.

Strengths

“Director” team members are very supportive, and genuinely want everyone they work with to be as happy as they are. They will go to great lengths to ensure office-wide optimism. If you are trying to boost attitudes, putting this person in charge of ensuring that happens will make them happy and you can count on them for that.

Needs

Acceptance is key for this team member. Assigning them projects to complete with others will make them feel valued. Activities or tasks that involve independent work will be counter-productive for this team member. The need a simple thank you or a hug, high five or “great job” at the end of a project, or they may loose sleep over it without any feedback.


“Directors” are phenomenal listeners. When clients have an issue, they know just what to say to make them feel better. On the day of the event, they will make sure everyone has everything they need. This team member does not do well with confrontation and will seek the Professional for guidance. Don’t completely discount this character. They are the only ones who genuinely foster relationships with everyone they meet.

AngelaProffitt.com


Team Member

46

How “The Directors” are MostPersonalized, Productive & Profitable:


Affectionate Compassion Friendships Acceptance

Authentic CreativityHuman

PotentialAuthenticity

Dramatic Sincerity Honesty Expression

LovingGood

CompanyIntegrity Find Meaning

Mediator Music & Arts Intimacy Empathy

Nurturing Team Building Peace Motivation

PerceptiveEntertaining

FamilyTranquility Encourage

Personal Self-Help Harmony To Be Liked

SupportiveSocial

AcceptancePotential in

OthersImagination

TrustworthyInspirational

EventsSelf

ActualizationEnthusiasm

AngelaProffitt.com

47

Personalized

Out of all the characteristics, the “Director” is the only one who truly embodies personalization in regards to clients, vendors and organizations. The others have traits that mimic this quality, however they are not genuine. “Directors” are friendly and excellent listeners which allows their interactions to be personalized. In addition to the “Coordinators,” they have a way of making people feel as if they are the only ones in the room.

Productive

There are people who have many piles of paper in their work space. To most, this would seem like a complete mess. However, “Directors” are able to function within organized chaos. They foster new relationships, new ways connect and new things to experience until something goes awry and they have to scour back to find what went wrong. When they are down, it is difficult to get them back on task. They are the tenured networkers and can instantly change morale with a switch of their attitude. Team members, vendors and clients naturally gravitate toward these people because their personality is infectious.

Profitable

Similar to the “Designer,” these people are closers and the glue. If you have a potential client, team member or a lofty deal in progress, seek their infectious personality and their ability to connect. The “Directors” show empathy when relating to others, enjoy being humorous and thrive at putting people at ease. In building a more profitable brand, company or event, consider this character as an important part of your team.

AngelaProffitt.com

48

Motivate & Inspire Others

The Power of 3P’s

Your Personalized Communication Guide to being Productive and Profitable

Everyone needs to be reminded of the importance of sharing and how it affects the success of an individual and an organization.

Angela offers simple suggestions and inspirational stories that can help you produce greater results. Visit her website below for more information.

Special quantity discounts available. To place an order, visit AngelaProffitt.com

AngelaProffitt.com



49

Angela Proffitt is a celebrity-wedding planner, entrepreneur, & productivity coach with over 15 years of experience in the wedding and event industry. Angela is the owner and lead designer for Vivid Experiences, a full-service event and wedding planning company. With the help of her team, Angela’s work has been featured in more than 100 publications, including People magazine, Us Weekly, Grace Ormonde Wedding Style Magazine, and Style Me Pretty.

“Angela has become a trusted resource and ally in the event & wedding industry because of her commitment to both clients and other professionals.”Through her books, online classes, live events, and one-on-one coaching, more wedding industry professionals are achieving success. Angela’s commitment to sharing her experience enables other professionals to work more effectively, grow their business steadily, and wow their clients consistently. By maximizing her efficiency, she is able to leverage her education in psychology to focus on her clients, vendors, and team members.

“As an entrepreneur, Angela is known for implementing technology to operate a completely paperless organization.”

Her organization and business practices have been highlighted in Success Magazine, ABC Family’s series “Job or No Job,” and TLC’s “Extreme I Do’s!” Angela is a member of the Entrepreneurs’ Organization (EO), a global business network for entrepreneurs whose companies gross more than $1 million annually. She currently serves on the board of the Nashville chapters Member Experience Chair.

“She believes that everyone has the ability to change the world; all they have to do is plan for it.”

While utilizing partnerships, products and services, Angela delivers tools that enable entrepreneurs and event professionals to best serve their clients and communities.

AngelaProffitt.com

about the author

The POWER of3P · 2018-08-23 · that anyone following the techniques, suggestions, tips, ideas or...

Documents

Transcript of The POWER of3P · 2018-08-23 · that anyone following the techniques, suggestions, tips, ideas or...