The Power Of Words
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15-Sep-2014 -
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Self Improvement
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Transcript of The Power Of Words
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WordsT he Power of
@jessedee
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T his is Café Latte, a busy and much loved coffee house in Winter Haven, Florida
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T he owners make one mean cookie filled with seeds, nuts and a whole bunch of goodness...
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T he owners make one mean cookie filled with seeds, nuts and a whole bunch of goodness... but the problem is
very few people eat cookies for breakfast.
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Cookies
SalesCoffee
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But everything changed when one small word was added:
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Cookies
Now sales look like this: Coffee
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No one leaves the house in the morning thinking they’re going to grab a cookie for breakfast.
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Unless of course if they’re “breakfast cookies”, then that makes it totally OK to have a cookie for breakfast.
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T hat is the power of words.
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T hat is the power of words.
@jessedee
Jesse Deetwitter.com/jessedeeslideshare.net/jessedee