The Power of Word of Mouth | WOMMA Infographic
1
womma.org /ReturnOnWOM *Research Source: Return on Word of Mouth Study ( WOMMA, 2014 ) Find all the info HERE ! CONSUMER Of W ORD W ORD we like to call it ‘ WOM’ M OUT H M OUT H Includes MEDIA SOCIAL AND MUCH MORE FOR HIGHER- CONSIDERATION CATEGORIES . (as much as 100 times more) X X X WOM IMPRESSION offline dRiVeS sAlEs dRiVeS sAlEs 1 PAID 1 1 1 MoRe ThAn AT LEAST 5 5 5 MEDIA IMPRESSION M M M MEDIA IMPRESSION M M M M M M MEDIA IMPRESSION BUY 13% 13% Consumer Sales DrIvEs WorD of mOUTH OF (WoM) iS responsible for WOM $ 6 TrIlLiOn ( $ 6,000,000,000,000 ) 15% 15% 15% THE EFFECT OF PAID MEDIA AmPlIfIeS AmPlIfIeS by WORD of MOUTH / 2 3 / 2 3 / 1 3 / 1 3 KpI’ s KpI’ s
-
Upload
breezy-hr -
Category
Social Media
-
view
51 -
download
0
Transcript of The Power of Word of Mouth | WOMMA Infographic
womma.org/ReturnOnWOM*Research Source:
Return on Word of Mouth Study (WOMMA, 2014)
Find all the info
HERE!
C O N S U M E R
OfWORDWORDwe like tocall it‘WOM’
MOUTHMOUTHIncludes
MEDIASOCIAL
AND MUCH MORE FORHIGHER- CONSIDERATION CATEGORIES.(as much as 100 times more)
XXXWOM IMPRESSIONoffline
dRiVeS sAlEsdRiVeS sAlEs
1PAID111MoRe ThAn
AT LE
AST
555MEDIA IMPRESSIONMMMMEDIA IMPRESSIONMMMMMMMEDIA IMPRESSION
BUY
13%13%Consumer
Sales
DrIvEsWorD of mOUTH
OF
(WoM)
iS responsible for
WOM
$6TrIlLiOn( $6,000,000,000,000 ) 15%15%15%
THE EFFECTOF PAID MEDIA
AmPlIfIeSAmPlIfIeSby
WORD of MOUTH
/2 3/2 3
/1 3/1 3
KpI’sKpI’s