The Power of Visual Communication
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17-Oct-2014 -
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Transcript of The Power of Visual Communication
The Power of Visual Communication
The Noun Project
The Noun ProjectThe Power of Visual Communication
Visual Communication is all around us, it is ubiquitous.From digital screens to our built environments, information is communicated to us through a universal visual language. There’s a reason why iconography is all around us.
The Noun ProjectThe Power of Visual Communication
Combining visuals with text improves communication and learning by 89%.*
The Noun ProjectThe Power of Visual Communication
People remember 10% of what they hear, 20% of what they read, but 80% of what they see.**
The Noun ProjectThe Power of Visual Communication
83% of human learning occurs visually.***
The Noun ProjectThe Power of Visual Communication
What makes symbols effective communication tools?
The Noun ProjectThe Power of Visual Communication
Symbols communicate information faster than words
Caution! Don’t fall down the stairs or
you will hurt yourself!
The Noun ProjectThe Power of Visual Communication
Symbols can be understood by diverse audiences, they are universal
The Noun ProjectThe Power of Visual Communication
Symbols communicate a lot of information without taking up a lot of space
The Noun ProjectThe Power of Visual Communication
Symbols have semantic meaning, they serve to visually define a concept
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The Noun ProjectThe Power of Visual Communication
Symbols can be used in fun ways, making them memorable
The Noun ProjectThe Power of Visual Communication
The Noun Project is the defining resource for the world’s visual language.
The Noun ProjectThe Power of Visual Communication
Most Extensive Collection of Diverse symbols
The Noun Project consists of over 30,000 symbols submitted by a global community of designers. The symbols represent concepts that are relevant for everything from the boardroom to the classroom.
High Quality symbols.
Each symbol submitted to the collection undergoes a rigorous design evaluation based on technical and design criteria, as well high level of user comprehension.
The Noun ProjectThe Power of Visual Communication
Human Centric Search
Our search feature integrates a lexical database that uses natural language processing to provide meaningfully related symbols.
Easy to Use Interface
Incredibly easy interface that allows you to find and download icons effortlessly and as quickly as possible.
The Noun ProjectThe Power of Visual Communication
Simple Licensing
Signing up for a premium account enables your team to use any of the symbols in commercial projects with no attribution, no exceptions.
Supports Design Community
Profits from icon downloads are shared with contributing designers to encourage the best talent to continue building the world’s visual language.
The Noun ProjectThe Power of Visual Communication
www.thenounproject.com/pricing/
50 icon licenses / monthDownload or API
10 user accounts
Free public domain iconsDownload or API
Save 50% per icon!
100 icon licenses / monthDownload or API
20 user accounts
Free public domain iconsDownload or API
Save 50% per icon!
500 icon licenses / monthDownload or API
100 user accounts
Free public domain iconsDownload or API
Save 50% per icon!
500+ icon licenses / monthDownload or API
Unlimited user accounts
Free public domain iconsDownload or API
Save 50% per icon!
Professional$50/month
Team$100/month
Agency$500/month
Professionalvaries
The Noun ProjectThe Power of Visual Communication
Sources
* “Visual Language and Converging Technologies in the Next 10-15 Years and Beyond” by Robert E. Horn, visiting scholar at Stanford University, Dec. 2001.
** “Syntactic Theory of Visual Communication” by Paul Martin Lester, California State University at Fullerton, 1994–1996.
*** “Presenting Effective Presentations with Visual Aids” by U.S. Department of Labor, OSHA Office of Training and Education, May 1996.