The Power of Video & Visual Storytelling

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Transcript of The Power of Video & Visual Storytelling

PowerPoint Presentation

Welcome and introductionSteve JonesHead of Shopper Insight

TELLING A TALE WITH VIDEOTom WilliamsRegional Director, EMEA

Intro

Harness the power of video when telling stories.

To kick off Run our own Mini Video Research Study

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1 in 8 children in Africa die before they are 5

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Positive graph based on negative data

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More engaging statistics

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RATIONAL

EMOTIONAL

We are all emotional people. (some more than others) We often need more than just statistics to make a decision or drive change in our lives. Thats the same for our customers9

5% of people remember Statistics

63% of people remember StORIES

Dale CarnegieWHEN DEALING WITH PEOPLE, REMEMBER YOU ARE NOT DEALING WITH CREATURES OF LOGIC BUT CREATURES OF EMOTION.

If we are communicating to our consumers with stories then surely we need to allow customers to tell us their story.

Restaurant scores.

Scores offer us a great metric and opportunity to track change. If we see a score change we know something has happened. Need stories to add the why, who and how.

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WHY VIDEO?

Bring in Video

Global video consumption is at an all time high.

Facebook 100M video views every day.

Snap chat receives 9,000 snaps per second and 10 billions views a day.

16 US States this year are now using Snapchat as a way of communicating with local communities14

Video carries more emotion to help us drive action our accidental viral campaign captured 500,000 views due to one bad experience on AA

PAPERCATIONLINEVIDEOEvolution of RESEARCH

Year of video, technology now allows us to harness videos power far quicker than ever before.

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Authentic

Emotion

Power to Engage We have talked about its power to engage. That carries through to the board room.

Engage and travel through the business

4 components which help us drive change

Consumer

Perspective

Researcher

Perspective

Early

Video

Research

How

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Capture at speed, analyse at scale, share with ease

CaptureAnalyseShare

Now we can check out just how quick and easy video can be to work with

Scalability of video

Versatile No longer really only for qual

Case StudiesAd TestingFMCG client evaluating ad effectiveness2 Groups, Full Ad vs Shortened Version100 videos in < 60 minutesEmotional connections & insights highlighted

Only 40% of consumers recognised the brand

Case StudiesOnline Exit Survey

Retail Client (Who shall not be named)Looking to use video in online exit survey100s videos collected & presented weeklyEmphasised underlying, previously unidentified issues with deliveryAnd caused immediate action in the boardroom

and MANY more

BRANDS USING VOXPOPME VIDEO

Driving action in their businesss through stories

VOXPOPME

VideoInsightMADEEASY