The Power of Video & Visual Storytelling
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Transcript of The Power of Video & Visual Storytelling
PowerPoint Presentation
Welcome and introductionSteve JonesHead of Shopper Insight
TELLING A TALE WITH VIDEOTom WilliamsRegional Director, EMEA
Intro
Harness the power of video when telling stories.
To kick off Run our own Mini Video Research Study
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1 in 8 children in Africa die before they are 5
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Positive graph based on negative data
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More engaging statistics
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RATIONAL
EMOTIONAL
We are all emotional people. (some more than others) We often need more than just statistics to make a decision or drive change in our lives. Thats the same for our customers9
5% of people remember Statistics
63% of people remember StORIES
Dale CarnegieWHEN DEALING WITH PEOPLE, REMEMBER YOU ARE NOT DEALING WITH CREATURES OF LOGIC BUT CREATURES OF EMOTION.
If we are communicating to our consumers with stories then surely we need to allow customers to tell us their story.
Restaurant scores.
Scores offer us a great metric and opportunity to track change. If we see a score change we know something has happened. Need stories to add the why, who and how.
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WHY VIDEO?
Bring in Video
Global video consumption is at an all time high.
Facebook 100M video views every day.
Snap chat receives 9,000 snaps per second and 10 billions views a day.
16 US States this year are now using Snapchat as a way of communicating with local communities14
Video carries more emotion to help us drive action our accidental viral campaign captured 500,000 views due to one bad experience on AA
PAPERCATIONLINEVIDEOEvolution of RESEARCH
Year of video, technology now allows us to harness videos power far quicker than ever before.
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Authentic
Emotion
Power to Engage We have talked about its power to engage. That carries through to the board room.
Engage and travel through the business
4 components which help us drive change
Consumer
Perspective
Researcher
Perspective
Early
Video
Research
How
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Capture at speed, analyse at scale, share with ease
CaptureAnalyseShare
Now we can check out just how quick and easy video can be to work with
Scalability of video
Versatile No longer really only for qual
Case StudiesAd TestingFMCG client evaluating ad effectiveness2 Groups, Full Ad vs Shortened Version100 videos in < 60 minutesEmotional connections & insights highlighted
Only 40% of consumers recognised the brand
Case StudiesOnline Exit Survey
Retail Client (Who shall not be named)Looking to use video in online exit survey100s videos collected & presented weeklyEmphasised underlying, previously unidentified issues with deliveryAnd caused immediate action in the boardroom
and MANY more
BRANDS USING VOXPOPME VIDEO
Driving action in their businesss through stories
VOXPOPME
VideoInsightMADEEASY