Facebook API for Developers : Introducing the Facebook Platform
The Power of the Facebook Platform for Gaming Developers
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Transcript of The Power of the Facebook Platform for Gaming Developers
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The Power of the Facebook Gaming PlatformJulia Ognieva, Head of Gaming Partnerships, Russia and CIS
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Why we’re here...
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Games are
social
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Source: comScore Mobile Metrix, US March 2013
More time is spent
on Facebook than
anywhere else on mobile
Facebook &
Instagram are
of all mobile
time spent daily
27%
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A user checks
Facebook on
their mobile on
average
14 times A day
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My Country 2020 Game Insight
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SDK for Unity
Enable users to play with friends
Connect gamers x-platform
Grow your audience
Easy integration & deployment
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Build Grow Monetize
Facebook Platform
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Build
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Parse Pricing
UNLIMITED
up to 30 requests/second
UNLIMITED
up to 1,000,000 recipients
UNLIMITED
data points
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Township // Playrix
~4Mdownloads in
three months
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Grow
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You are here
App Store > 900,000 Apps
Google Play > 900,000 Apps
You are here
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Find the right customers and drive installs
Mobile App Ads:
Demographic
Mobile
Custom Audience &
Lookalike audiences
Social
1
2
3
4
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Mobile App Ads for Installs
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Mobile App Ads for re-engagement
66% of app users open appsbetween 1 and 10 times
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Custom AudiencesReach your customers and prospects on Facebook using their email, phone, or user IDs
to create unique targeting groups
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Lookalike AudiencesGenerate a targeting group of people with the same characteristics as those
in your Custom Audience across 100s of parameters
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Deploy. Measure. Optimize.
Desktop App Ads
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Use tools like the Share,
App Center and Requests to
engage people
on Facebook
Sharing
4 Pics 1 Word does not use Login, yet allows users to post to Facebook with the Share Dialog
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New App Center & App center videos
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Making requests more relevant and compelling
Improved requests
Send dialogs
Notifications
Home reminders
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Monetiz
e
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Monetize Your App with
Facebook's Audience
Network
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Audience Network
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• The right ads for your
audience
• Access to Facebook
Advertisers
• Successful ad units
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Build Grow MonetizeIdentity
Parse
Stability
Guarantee
App Ads
Sharing
App Center
Payments
Audience
Network
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Best practices…
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>30%
Total payers
increased
for the 3 day
sale period 68%Sales brought
more people who
hadn’t purchased in
the last 28 days
PromotionsGo forth and have sales
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Criminal Case is one of the best examples of the power of A/B testing
A/B Testing
98% organic
traffic and >
660K installs
per day
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Build Grow MonetizeIdentity
Parse
Stability
Guarantee
App Installs
Sharing
Messaging
Payments
Audience
Network
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fb.me/start
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Our Team Is hiring!
Partner Engineer, Gaming
London, UK
Facebook.com/careers
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Julia Ognieva: [email protected]
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