The Power of Strategic AlliancesDiego Pineda

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•Factsheet: How to move from “Acquaintance” to “Strategic Alliance Partner”

•E-book: The Small Business Owner’s Guide to Business Maturity

Diego Pineda

Founder of 4 companies:

• Publishing House• Marketing & Entertainment

Company• Eco-friendly products

• Online Educational Portal – Medical Writing Training

Risen Books

MedicalWritingTraining.com

InQuillCommunication

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As a business consultant with the Crankset Group, I help business owners:

• make more money in less time, • get off the treadmill, and • get back to the passion that brought them

into business in the first place.

www.CranksetGroup.com

Agenda

•Me, talking•Q&A•Strategic Alliances within the group

Which is better, big business rules or the rules of small

business? 

They are two very different games!

There are four basic ways businesses promote their products and services:

1. Advertising2. Public Relations3. Direct Marketing4. Relationships (Strategic Alliances)

Big Businesses go WIDE.

Placing focus on the development of new business through acquisition of new customers.

Vast amounts of resources needed!

Going wide is expensive.

Go deep instead.

Going deep means building strong, lasting relationships with like-minded business owners also interested in producing greater results with less effort. 

Build strategic alliances, helping make

1+1=3 for you and those around you.

Serve, don’t sell. Stop networking and

build a network instead.

My objective in this webinar is to help you see the importance of

building relationships.

Classic circular sales cycle for a small business owner

Networking

Database

CoffeeBuying

Conversation

Client

A better way!

Networking

Database

CoffeeBuying

Conversation

Client

Strategic Alliance

Turn your clients into referral sources.

“Do you know one person who would benefit from this

experience (product or service)?”

A strategic alliance is a term we use for people who will never buy from us but have all the clients we want and will send them

our way as they begin to trust us.

Networking

Database

CoffeeBuying

Conversation

Client

Strategic Alliance

It takes 12-24 months for you to not need networking if you’re focused on building

strategic alliances

You only need 5-15 strategic partners, along with your existing clients, to

create a steady stream of potential clients.

What other business owner has the same customer base as me, but

isn’t competing with my company?

Alliance ExamplesSame client base, Not Competitors

•Real Estate Agents & Mortgage Brokers

•Financial Planners & CPAs•Private Money Lenders & Real Estate Investors

More examples

•Flooring Company & Window Covering Co.

•Deck Building Co & Landscaping Co.•Accountants with different focus – large and small companies – who refer clients back and forth

Real life stories

John HeenanTDS Fulfillment & Distribution John has a fulfillment company in Ireland and is involved in a worldwide strategic alliance with other small fulfillment companies like his that pass business to each other.

Real life stories

Andy BaconThe Bacon Group (RE investing)Andy does fix/flip and wholesale purchasing/selling of houses and formed a strategic alliance with a company that focuses on cleaning out houses owned by hoarders.

How do we develop a clear plan and budget for Relationship Marketing?

1. Describe your ideal Strategic Alliance Partner.   Make a list of them.

2. What do they or their businesses need?  How can I help them get there?

Serving them will set you apart from everyone else!

Serve THEM (don’t look for them to serve you first.)

Bottom Line•Strategic Alliances are a better place to

find clients than advertising and direct marketing to the potential client.

• Look for the people behind the people!

• Identify the relationships that are giving you business and the ones you wish were, and focus deeply and intentionally on serving them in their businesses.

This will make them want to refer to you and help you build a steady

stream of potential clients.

What about you?

http://diegopineda.ca/The_Power_of_Strategic_Alliances.pdf

http://diegopineda.ca/free-ebook/

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