Slide 1

The Power of Social Media

Slide 2

Umbrella Term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos, and audio

Slide 3

Overview: Types of Social Media Services Bookmarking Sites and Social News Sites (Digg) Blogs and Microblogs (Twitter, Tumblr)Twitter Social Networking Sites (Facebook, Google+)Facebook Shopping Sites (Amazon) Multimedia Sharing (YouTube, Flickr) Virtual Worlds (World of Warcraft, Second Life)World of WarcraftSecond Life

Slide 4

#1 online activity beating porn & personal email for total time spent online 650+million active users on Facebook 50% log in per day 23% of children between ages 0 and 5 use the Internet & 82% use it on a weekly basis 1 billion tweets are posted per week 460k new accounts are created on Twitter per day

Slide 5

YouTube has 490+million users worldwide 92 billion page views each month 400 tweets per minute containing a YouTube link 78 million monthly visitors on Wikipedia 90 million users on LinkedIn More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years.

Slide 6

What is social media? Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. Social media services and tools involve a combination of technology, telecommunications and some kind of social interaction. They can use a variety of different formats, for example text, pictures, video and audio.

Slide 7

What is social media? Social media is different to traditional forms of communication such as through newspapers, television, and film. Cheap anyone with access to the internet (for example through public libraries) Accessible the tools are easy to use Enabling allows almost anyone to do things that previously were only the preserve of well-resourced organizations The use of the word Social implies a conversation. Social media is definitely not about one-way communication to a large audience from big organizations.

Slide 8

Megatrends 1 the death of control The age of influence Big organizations and companies had a monopoly on mass communication and got used to controlling the message Anyone literate with an internet connection can self-publish for free Hard to control, can only influence The age of control The old era The new reality

Slide 9

Megatrends 2 Fewer gatekeepers Many to many Manage the gatekeepers One-way, broadcast model. Managing reputation = managing the media. Less reliance on media: people get information direct from the source, and from each other. New-style comms must reach beyond media to a complex interactive model. One to many The old era The new reality

Slide 10

Megatrends 3 Fragmentation A huge cloud of interaction People got most information from a handful of news media. Organizations could efficiently manage (or at least monitor). Conversations are distributed wherever people form opinions: blogs, social networks, YouTube Separate provider for the content, and the platform for the content A few centralized channels The old era The new reality

Slide 11

Megatrends 4 New web landscape Pull communications The Web was a channel for pushing out information. Sites were static e-brochures. The Web was utilitarian. People felt neutral about it. Now, people spend most time on interactive social media. The social web is informal, immersive and emotive. Web as distribution channel Web as community Push communications Old (web) era The new reality

Slide 12

Megatrends 5 New journalism Messy and opinionated The world of press releases, news conferences and interviews was well ordered. Journalists knew the rules of the game and were predictable. Balance, professionalism, accountability Huge and distributed. Everyone can report. Each sets his/her own rules. No obligation to be balanced. Complicated recourse for inaccuracy. Opinion dominates content. Ordered and predictable The old era The new reality

Slide 13

13 Source: http://scoop.intel.com/what-happens-in-an-internet-minute/http://scoop.intel.com/what-happens-in-an-internet-minute/ 13

Slide 14