The Power of Silver Halide Processing

Business Forum Imaging Cologne – March 2nd 2011

purePhoto™ is for people with a vision of the future,

who love and enjoy quality, and who believe in the

beauty of pure photo products

Today‘s State of Photofinishing

• Film will continue to decline

• Peak for digital prints reached in 2010

Number of Digital Prints in Western Europe

Will Social Networks influence the Business?

• 5 billion photos hosted bei Flickr

• 130 million photos uploadedper month to Flickr

• 3+ billion photos uploaded per month to Facebook

• 36 billion photos uploaded to Facebook per year

Approx. 100 billion images online in 2011!

Source: Internet 2010 in numbers by pingdom

Turn over of photo products, Europe 2010

Prints in Mio €1020

Photobooks in Mio €

512

Personalized photo gifts(calendars, canvas, mugs,

etc.) in Mio €18

• Predicted stagnation for photobooks in 2012

• Stagnation will be accompanied by decline in prices

Number of Photobooks in Western Europe

Today‘s State of Photofinishing

Outlook Photobook Market Western Europe

Conclusion

Photoprint will remain

around 1 Billion EURO

turn over in EUROPE

Photobook-Market will

be around 500…600

Mio

EURO turn over in

Europe

Erosion of price per

photobook will get

stronger

What do you think is

the solution for your

business?

purePhoto Premium books win all first three places in a recent competition

Competition launched by German

trade magazine

„Chip Foto-Video Digital“

(January 2011)

There are 3 decisive criteria

1. Quality

2. Quality

3. Quality

Endconsumer are willing to pay for premium quality

The Advantages of Genuine Silverhalide Paper

Every pixel displays a continuous tone300ppi – 256 gray levels per color

Electro-Photography:4 (or 6) colors simulate mixed

colors

Vivid colors, high contrast images,homogeneous areas

Visible dots, low contrast,inhomogeneous areas

Standard book binding

Premium qualitylayflat binding

Perfect image quality in combination with layflat-binding gives silverhalide

photobooks the premium look and feel

Ordinary binding

Center details missing

The Advantages of Genuine Silverhalide Paper

Opportunities with Premium purePhoto Books

Opportunities with Premium purePhoto Books

Frontend SW

Premium photo book blocks in just 2 worksteps

Rendering ServerImage

Enhancement

Internet

Customer creates book

Image exposure and in-line processing

fastBlock

- Automatic production of photo book block - from roll or sheet cutting- creasing- folding- pressing and gluing in one workstep

Postprocessing- 22‘000 premium photo book blocks per month

- 250‘000 premium photo book blocks per year (40 pages each)

Conclusion

Silverhalide is the

premium image

quality

Layflat-binding is the

premium quality

binding

Imaging Solutions

delivers highly

efficent workflow

components

What do you think,

will be a premium

solution for your

print-business

Opportunities with Premium purePhoto Booklets

Opportunities with Premium purePhoto Booklets

Premium softcover booklets in just 2 worksteps

Internet

Rendering ServerImage

EnhancementImage exposure and in-line processing

fastBooklet

- Automatic production of softcover booklets and postcards

- Cutting, creasing, folding, pressing, gluing and front trim in one workstep

Postprocessing- 27‘500 ready-made premium softcover booklets per month

- 312‘500 ready-made premium softcover booklets per year (48 pages each)

Conclusion

Premium quality =

Silverhalide +

lay-flat binding

Premium is the key to

success in a

competetive market

Remain successful

Increase customer

retention with premium

quality

Succeed in the

premium market with

products and services

from Imaging Solutions