The Power of Rights Management: 'Clearing' the Way For Your Digital Assets - FADEL
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Roberto Salem Rights Management Solutions Specialist FADEL The Power of Rights Management: 'Clearing' the Way For Your Digital Assets
Transcript of The Power of Rights Management: 'Clearing' the Way For Your Digital Assets - FADEL
RobertoSalemRightsManagementSolutionsSpecialist
FADEL
ThePowerofRightsManagement:'Clearing'theWayForYourDigitalAssets
What’sInsideYourAdCampaign
THENEEDFORSPEED
Empoweryourteamswithlesshassle,betterproductivityandfastertime-to-market
AREYOUPREPAREDTOGAMBLE?
Avoidthepotentialriskoflitigationbyeliminatingmysteryduringthecreativeprocess
GOTTALENT?
Leveragetalenteffectivelybyunderstandingwhatassets&assetrightsyouhaveglobally
HERE’STHEPROBLEM
Organizationalstructuresaredesignedtoseparatelegalfromcreativeteams
Informationaldisconnectbetweencontractsandassets
Licensedtermsrangingfromsimpletoverygranular
Increasingneedforcost&processefficiencies
Proliferationofdigitalcontentrequiresincreasingagility
AssignuniqueIDstocontracts,projects,assetsandtrytogroupthemtogether
Standardizeyourinternalnomenclature,rightsdefinitionsandcategorizations
Introduceandenforcearightsclearanceprocessinyourcontentlife-cycle
Lockdownrights-managedassetsinyourDAM
WHATYOUCANDOTODAY
TIEASSETS&RIGHTSINFO
UsageRightsARCconnectsdigitalIPdata
withusagerightsinformationreal-timeinthe
Cloud
Clearanceü Acceleratedassetdiscovery
andclearanceü Fastertime-to-marketwith
lesscompliancerisk
DigitalAssets
Analyticsü RichdataaroundIP
clearance&usageü Businessintelligence&
visibilitytomarketers
AUTOMATECLEARANCE
ARC
• ValidateassetrightsrealtimefromdirectlywithinExtensis
• Avoidimproperusage
• Createrapid-firecampaigns
• Getthemostoutofyourinvestmentswithcontentreuse
• Makebetterbusinessdecisionswithanalytics
+
EmpowertheExtensisend-to-enddigitalassetmanagementplatformwithFADELAssetRightsClearance
DEMO
FADELARCENABLESYOUTO
Speedtimetomarket
Reusecontent
Analyticsforbetterlicensingdecisions
Minimizenon-compliancerisk
Futureproofcontentstrategy
