The power of presenting your business properly

ContentsHeadshots 3Branding 4Tech & Vehicles 5It’s all about the Details 6

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Headshots • Unless the shot is specifically a head/group shot, it is important that people are featured wherever possible doing their jobs.

• Please ensure that computer screens and desks etc do not have any non-work related things on them i.e. cuddly toys and personal photos. The same goes for any other place of work. De-clutter as much as possible.

• All staff should be wearing the appropriate uniform / work clothes and look smart. Generally speaking, thing like… ladies makeup done, nails done, washed / styled hair, neatly shaved, ironed clothes, dog / cat hair free clothes etc, helps people feel more willing to appear in a photo. It also helps present a better image of your staff and company as a whole.

• Please make all members of staff aware of the photo shoot (date & time).

• Members of staff who will be appearing in a photo, should have filled out and sign a supplied model release form prior to the photographers arrival. Anyone who does not sign the model release form will not be photographed.

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• Should you wish to engage the services of a professional make-up artist for your shoot, get in touch with the following make-up artist specialists:

Eileen Slolan Make-up Artist Tel: 07585 602 625 www.eileensolan.com

Gillian Hoban Make-up Artist Email: gillianhoban@hotmail.com www.gillianhoban.com

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Branding • Branding is key! Part of any marketing strategy is to raise awareness of your Company’s name and brand and the customer base for which you work.

• Where possible, all shots should feature the company logo and/or the customer logo whenever specified (The Company logo should be given priority over the customer’s).

• The logo(s) could be on clothing, stationery, vehicles, equipment, buildings, signage, products etc.

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Technology• If the use of technology is an integral part of your company’s

offering to customers, it is important that shots should feature

the use of technology wherever possible. Examples of this could

include computer screens, control rooms, hand-held terminals

or other systems.

Vehicles• When taking shots of vehicles in distribution centre yards it is

important that vehicles in the livery of your competitors are

not in shot.

• Goods inwards and despatch areas often have a real mix

of different companies’ vehicles so these should be avoided

if possible or so as not to be recognisable.

• Ask the driver to use headlights if the weather is dull to give

atmosphere.

• If the vehicle has a driver in it, ensure the driver has his/her

seatbelt on – even if the vehicle is stationary.

• All vehicles are washed and clean.

Tech & Vehicles

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General• Please ensure that there are no distracters or inappropriate

background ‘stuff’ in the shot location. Warehouse and

transport yards should be tidy as much as possible.

• Uniform/work wear clean, correct, complete and relevant to

the conditions. NOTE: No shots to be taken with staff NOT

wearing correct clothing.

• All relevant safety wear (e.g. hard hats, goggles, masks, ear

defenders, gloves, safety shoes, high-viz jackets (done up!),

coveralls) and equipment in use.

• Necessary safety equipment nearby if part of process (e.g.

fire extinguishers, cones).

• Correct and safe working practices being used

• Logos correct, up to date and straight.

• Immediate area clean and clear of obstacles.

• Equipment in use clean and undamaged.

• Hazardous goods signage where needed relevant and

correct.

• Please remove earrings on men or excessive body jewellery.

• Make sure all floors are swept / vacuumed and get rid of all

clutter.

• Gauges, indicators (e.g. grade indicators on tank faucets)

correctly set.

• Use of uniforms/work wear etc consistent both in foreground

and background.

It’s all about the Details