The Power of Post-Click Marketing

Post-click marketing works.

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Our Customers Tell Us...

• Higher conversion rate• Better conversion quality• More online marketing ROI• Lower cost-per-acquisition• Efficient online marketing• Better media visibility & optimized spend

http://www.ioninteractive.com


WHAT IS POST-CLICK MARKETING


?




Post-click marketing:The strategy, execution and processes around where you send your traffic, how you convert it and what you do once you’ve earned the conversion.




When we talk about what happens after the click, we usually talk about landing pages...

But landing pages are way down in the weeds when it comes to your overall marketing strategy and post-click optimization.




We need to elevate our thinking.

Landing pages are only one piece of the post-click opportunity.




Compete’s independent research found that companies who have effective post-click marketing are2-6X more likely to convert their traffic into leads or sales.




“Optimizing the post-click experience is the fastest way to boost ROI...” -Miro Kazakoff, Compete research




Post-click marketing is not just a set of landing page best practices.




15 building blocks of post-click marketing




How do you stack up?




1. User CenteredYou think about user experience first and foremost. You think about people, not data. Influencing your visitors guides everything you do.




2. FluidYou have continuity and connection from pre-click to post-click to conversion.




3. RelevantWhere people land when they click is contextually relevant. You bridge visitors from click to conversion without forcing them to make conceptual leaps.




4. Conversion FocusedYour landing experiences use conversion best practices. You always consider the final desired outcome for every user interaction.




5. SegmentedVisitors are segmented based on campaign, traffic source, role, need, motive and more. This information is used to optimize the experience, and the follow up.




6. TargetedYou take advantage of opportunities to provide a highly targeted, specific experience.




7. MeasuredYou track key metrics that illuminate opportunities to improve results.




8. Tested & OptimizedYou use real-time A/B or multivariate testing to determine what works, and what doesn’t. You optimize your campaigns based upon your test outcomes.




9. AnalyzedYou look at top-line metrics to scan the horizon. You dig deeper to uncover conversion influences and opportunities.




10. TransparentYour metrics, results and data is shareable at any time You can clearly see every point in the pre-click, post-click and post-conversion process.




11. IntegratedYour post-click flows seamlessly into your post-conversion.




12. AgileYou run your post-click program without friction and hurdles. Your post-click program is responsive and marketer-managed.




13. BoldYou think big and have the confidence and freedom in your program to step outside of the box sometimes.




14. BrandedYou capitalize on every visitor interaction to ensure a fantastic brand experience.




15. PrioritizedYou know post-click isn’t ‘set it and forget it’. You incorporate post-click marketing into your plans and take a holistic, proactive approach to management.



• Higher conversion rate• Better conversion quality• More online marketing ROI• Lower cost-per-acquisition• Efficient online marketing• Better media visibility & optimized spend

Post-click marketing works.


The Payoff




Post-click marketing:The strategy, execution and processes around where you send your traffic, how you convert it and what you do once you’ve earned the conversion.



What’s your post-click score?


How Do You Stack Up?

• user-centered• fluid• relevant• conversion focused• segmented• targeted• measured• tested & optimized

• analyzed• transparent• integrated• agile• bold• branded• prioritized




We help brands create effective post-click marketing. 90% of our customers report positive ROI.

Find out more:http://www.ioninteractive.com






Thank you!@[email protected]



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The Power of Post-Click Marketing

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