THE POWER OF INSTANT COMMUNICATIONJoseph Cox, National Marketing ManagerTextlocal.com

NOW

Text message communications?

MISCONCEPTION

Mobile messaging is all about building opt-in relationships

• Privacy and Electronic Communications (EC Directive) Regulations 2003 / Data Protection Act 1998

• When you are marketing to existing customers, you can text them to promote any of your products and services which are similar or related to those they already have with you. These customers should though be given the opportunity to opt-out of getting such messages.

• When marketing to people who have texted in via a shortcode, then you can communicate with them to promote any of your services, as long as you provide a facility to opt out.

There are two main pieces of legislation covering the use of SMS

If your customers choose to receive messages from you, then what better way to instantly communicate any message?

How SMS communications grow businesses

Here today• Dentist

• Reduce missed appointments with text reminders

• Recruitment• Rapidly contact hundreds of people to fill a position faster than

any other agency

• Beauty Therapist• Increase loyalty with offers and promotions to existing customers

• Accountant• Instantly contact clients about VAT or regulation changes

Big potential

• Schmoo Spa 2016 campaign• Delivered: 4393 • Clicks: 984 (Approx 27%)• 150 bookings: £6k Revenue• Spend £250

Unrivalled delivery power

“Over 98% of all text messages are read by the recipient; 90% are read within 3 minutes of being received”Source: Oracle, 2015

“On average, 32% of consumers respond to promotional SMS”

Source: Mobilesquared 2016

“25 million people will respond to mobile marketing messages in 2017”Source: Mobilesquared 2016

“There are 83.7 million active mobile phone subscriptions in the UK; more mobiles than people”Source: Ofcom 2015

SMS is unparalleled for effective communication

• Cheaper than direct mail• Read more than email• More personal than broadcast media• More acceptable than telemarketing• More measurable than print media

Cost?

SMS allows communication with any phone in the world for under 5p

Instantly contact your top 100 customers for under £5

In real terms“We received 12% redemptions on texts which equates to around £10,000 of sales for just £350 spent with Textlocal”

How to get numbers?

Building opt-in lists is easy• Create value, give people something they want

• Put a short code on all touch points• Advertising• Till receipts• Packaging• Windows• Websites• Email• Clothing

Choose what to send opt-ins

• A special offer• A link to your new website• A coupon or e-ticket for an event• A PDF of a new menu• A map to your new premises• A social media post• A survey

The potential to reach 7 billion people in 4 seconds

Founded in Malvern, Textlocal have led the market for over 10 years• Over 165,000 users have sent more than one billion

SMS using our award winning Messenger platform

THANK YOUText “Joe” to 60777 to start your free trial today