The Power of Information to Drive a Merchandise Transformation Don Hendricks, COO, Hot Topic Hassan Youssfi, Vice President of IT, Hot Topic

•  US, Puerto Rico, and Canada

•  635 Hot Topic stores with pop culture inspired clothing and accessories for ages 12 to 22

•  236 Torrid shops offering apparel and accessories for stylish plus-sized women

•  9 Blackheart stores offering apparel, accessories and lingerie for girls who rock & Roll

•  Web operations at Hottopic.com, Torrid.com and blackheartlingerie.com

About HOT TOPIC INC

•  Company Overview •  Business and technical drivers •  Scope of the Implementation •  Risk Management, Talent and People •  Success Factors and Lessons Learned •  The Power of Exadata •  Benefits Realized and Next Steps

The Merchandising Transformation

•  Integrated Applications Platform

•  Scalable Solution

•  Out of the Box Data and Reports Capabilities

•  Proven Experience with the Solution

•  Partner with Trusted Solution Integrator- Logic

Our Customers, Our Products are Special The Merchandise Process is Standard

Vanilla Deployment A Foundation for Growth

Retail Merchandising System (RMS)

Retail Invoice Match (ReIM)

Retail Analytics

Retail Price Management

Retail Sales Audit (ReSA)

Single View of Inventory

Pay Vendors

Integrate Pricing and Promotions

Reconcile Financials

Analyze Performance

Powered by Exadata

Retail Integration Bus

•  Executive Sponsorship

•  Conduct the Pre-Work in the Legacy System

•  Create Trust with the Business

•  Implement Vanilla without Exception

•  Interview All SI Project Team

•  Ensure Access to Oracle Resources

•  Maintain Project Ownership

10 Month Implementation + 3 Months Pre-Work Data Transformation

•  Manage Scope Creep

•  Early Involvement of Key Business Users

•  Engage Oracle

•  Test, test, test….

•  Keep Overnight Processing in Mind

•  Total Project Ownership

Success Factors & Lessons Learned

•  One Throat to Choke vs. 3 Vendors with Traditional SAN

•  Super Fast

•  Ease of Maintenance and Support

•  Requires Extra Tuning and Testing with Oracle Applications

The Power of Exadata

•  Project on Time, Scope and Budget

•  Created One Source of Truth with a Single System of Record

•  Provided Easy Access to Data by Business Users.

•  Gained Efficiency and Speed

•  Built a Foundation for Growth

Benefits Realized and Next Steps