Session 3: Understanding the Importance of Audience & Storytelling
The Power of Data, the Importance of Moments, and the Future of Storytelling
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Transcript of The Power of Data, the Importance of Moments, and the Future of Storytelling
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The Power of Data, the Importance of Moments and the Future of Storytelling
Robert Michael Murray / @rmmageddon
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Wednesday, May 19, 2010
1 // Introduction2 // Power of data
3 // Importance of moments4 // Future of storytelling
5 // Bringing it all together5 // Questions
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Power of data
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“Data! Data! Data! I can’t make bricks without clay!” — Sir Arthur Conan Doyle
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• Logistics and payment
• Knowledge share
• Information access
• Customer service
• Access control
• Vital signs monitoring
• Chronic disease management
• Brain / eye movement
• Physiological monitoring
• Weight / energy monitoring
• Gait and posture corrections
• Sport performance
• Fitness monitoring
• Navigation / tracking
• Data / media access
• Reactive response
• Proximity awareness
• and much more ….
Types / uses of data
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Importance of moments
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“Life isn’t a matter of milestones, but of moments.” — Rose Kennedy
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• An accident is an unexpected event that changes one or more lives. It most affects a focal character, and the driving force of the incident is beyond that person’s control.
• A discovery is a passage from ignorance to knowledge. It causes a change that arouses a person’s feelings and stimulates a change in attitude.
• A decision is a commitment to take action. Jean Paul Sartre says we are the sum of our decisions, our choices. Decisions are of two sorts, expedient or ethical.
• A deed means actually doing something. A character carries out a decision by taking action.
Cinematic momentsA genuinely useful cinematic moment always drives the action forward, increases the tension, or penetrates characters more deeply.
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Future of storytelling
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“In the end, storytelling comes down to two things: connection and engagement.” — Ryan Mathews
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• Explains origins
• Define individual and group identity
• Communicate tradition and delineate taboo
• Simplify and provide perspective; reduce complex problems to a series of easily digested principles
• Illustrate the natural order of things
• Concisely communicate complex history
• Communicate moral and ethical positions and the transference and preservation of values
• Illustrate relationships, to and with, authority
• Describe appropriate responses to life or model behaviors
• Define reward and detail the paths to salvation and damnation
The power of storytelling
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Bringing it all together
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“I think the next generation of entertainment is experiential, where people go out of the house and go and get a unique experience.” — Mark Cuban
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1 // Pay attention to the actions, activities, and behaviors of your community—data shows patterns, patterns provide insights
2 // Insights illuminate moments of opportunity to provide the right types of engagement in the right ways to your community
3 // Enabling moments empowers the ability of community members to share stories which foster connections and engagement
4 // Delivering relevant, memorable experiences will enable brands to create greater value by enabling their community to create value
Key takeaways
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Thank you!
Robert Michael Murraytwitter.com/rmmageddon
facebook.com/robertmichaelmurraylinkedin.com/in/robertmichaelmurray
robertmichaelmurray.com / matchfire.co