The power of content - John Colder ICE Lawson - Atlanta Tour

a productionPresented

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a production

Social Business


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WARNING: This next presentation is rated PG


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He’s Content with “old way”

He’s Not open to new ideas

He’s got 5-Star DSR’s so he

“knows everything”


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John Lawson Who?!?


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Time to grow up

• Competition• Technology• Industry• Economy


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S.M.a.a.T - Social Media as a Test

Objective research

Hundreds of test

Hundreds of apps

Educated Opinion


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The Dell PC $6.5 Million Twitter Case Study


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Numbers are in Millions so this is $52,000,000,000Billion with a B - in Net Revenue


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Pie Chart of Social

Media’sContribution

to Gross Profits


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Perspective is Always Important


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For every $10,000.00 in Dell revenue

Only $1.00 comes from the social media of Twitter

Excuse me?


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The Dell PC $6.5 Million Twitter Case Study


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The media coverage was PRICELESS!


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Perspective is Always Important


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Umm…Are you serious?

What kind of success are we

talking about here, WTF?


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“I’m not here to make friends”

The Omarosa Golden Rule


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Social Media is FREE!


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Social Media is

Not Like Mike!


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More like


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The world of Social Media is enormous!


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That’s Your Facebook Fan Page!


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Over 1800 Social Sites

(in English)


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Story

A


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The New Web Experience Trilogy• Personalized

– Unique results– Location based– Historical (behavior)

• Socialized– Shareable– Easy to consume

• Mobilized– Location based– App Experience


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Focused on Technology

Photo by excorne on Flikr


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Low cost solutionHigh end technology

Why Social Media?


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Tools DON’T Build Houses!


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$$$

OurPlan


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Opportunity is NOT Stolen

It is TAKEN


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Goals

Content

InfrastructureDistribution

Results

The “ICE” System at 30,000 ft.

Meet

Needs

Create

Achieve

Maximize


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Get a FREE copy at:

[email protected]


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SEO

Brand

UGCCRM

Sales


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The Sales Funnel


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Brand Marketing


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What is a Brand?

“It’s what makes a customer choose your product or service over every one else”

“It’s what people say about you when you are not in the room”


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Customer Relationship Management (CRM)

• Extending buyer lifetime

• Increasing buyer frequency

• Personalized experience


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Social Espionage?

I know what you are doing as you do it


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Social Intelligence


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Big Brother is…

• Facebook + Google + Equifax = • Who, what, where, when, how much,

what turns you on


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User Generated ContentU.G.C.

• Reviews• Kudos• Photos• Feedback• Free and ongoing

focus group


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Search Engine Optimization

• Blogs• Micro Blogs• Social Bookmarking• Press Releases• Qualified Links• High Ranking Sites• Relevant Content


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Wordtracker


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Transcription

Audio MP3

Slideshows

Web Series

Video’s ROE (return on effort)


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Syndicate Your Content


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YouTube is your microsite

• Group playlist by theme

• Add tool tips• Link to internal

on site pages• If you got ‘em,

post ‘em• Continue to

create


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GRAB YOUR VIDEOMARKETINGHELP SHEET

FREE!!!

COLDERICE.COM/VIDEO


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• Orphaned at the age of 7

• Married at 14• Had first child at

17• Widowed at 20• Was losing her

hair


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Mixed in herBath tub


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Economy of FREE

• Sold door to door

• Gave free demonstrations


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Social Network


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• Employed 3,000• First female to be

a self-made millionaire

• Marketing technique used by Tuperware & Avon and others


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ColderICE

Social Marketing - Consulting - Training

Get a FREE copy at:[email protected]


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The power of content - John Colder ICE Lawson - Atlanta Tour

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Transcript of The power of content - John Colder ICE Lawson - Atlanta Tour