The power of colour! - edu...• What values do you want to convey with your project? • Using the...
Transcript of The power of colour! - edu...• What values do you want to convey with your project? • Using the...
The power of colour!Which colour highlights the appearance of your product, service or company?
The power of colour
• How can you use colour as a means of communication for your company, product or project?
• Which colour(s) can you use to highlight?
• Design with colour: Tips and Tricks for a successful promotional campaign.
The power of colour
Have you ever considered the influences of colour in your life?
• Colours penetrate your mind and determine your mood.• Can you fully describe something or someone without
saying anything about color?• Can you still imagine a television, computer screen,
tablet or smartphone without colour?
What is colour?
3 essential elements:
What is colour?
3 essential elements:• Light• An illuminated object• An observer
What is light?
The visible spectrum
Illuminated object
• Some light particles are absorbed• Some light particles are reflected
How the eye works
The perception of colour
• Does each person see colour in the same way?
• We do some colour tests and we compare the results.
Ishihara colour test
• Look at the 4 cards• Write down the number you see for each card
Munsell colour test
• Browser: Chrome• Surf to: http://xritephoto.com/cool-tools
or http://www.colormunki.com/game/huetest_kiosk• Range the color patches in the correct order within
8 minutes (2 min/row)• What is your score?
Colour perceptionambient light
• The available amount of light influences your color perception.
• The colour of light is indicated with colour temperature5000 Kelvin = balanced white light.
Colour perception: ambient light
Colour perception: ambient light
Colour perception:simultaneous contrast
"I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaneousContrast.exe“
Colour perception:simultaneous contrast
"I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaanContrast.exe"
Simultaneous contrast
• "I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaneousContrast.exe“
• "I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaanContrast.exe"
Colour perceptionCan you count the black dots?
Colour and marketing
• Corporate Identity
Colour and marketing
• Corporate Identity
Colour and marketing
• Corporate Identity
Colour and marketing
Colour and marketing
• Packaging
Colour brand
Colour and culture
• Which color represents success in Africa?
• Which color represents death in China?
Colour and culture
• Which colour represents success in Africa?Green = colour of money
• Which colour represents death in China? White
Mood board
Assignment:Design a mood board with inspiring pictures for a exposition to have to set up.
Mood board
Colour psychology
• What values do you want to convey with your project?
• Using the colour maps, examine which feelings weassociate with different color groups.
• Which colours are suitable for promoting your project?Why?
• Which colours will suit your target audience the best?Why?
Colour psychology
Colour psychology
Colour inspiration
Mood board
Mood board
• With the colour wheel we search for the ideal colour palette for your design:
• Browser: Chromehttps://color.adobe.com/create/color-wheel/
Mood board
AssignmentLook for a suitable font on https://www.myfonts.com/ to use in your poster design
www.myfonts.com
www.dafont.com
Mood board
• An attractive photo design can finally be made by a selection of colours from the colour palette and the text in an appropriate font