The power of collaboration - European Commission · The power of collaboration Nina Goodrich...
Transcript of The power of collaboration - European Commission · The power of collaboration Nina Goodrich...
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The power of collaboration
Nina GoodrichExecutive Director of GreenBlue and the Sustainable Packaging Coalition
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®
A collaborative success story.
Members represent $295 billion in sales in
North America.
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How might we motivate & help brands to better understand packaging sustainability?
How might we empower consumers to know how to recycle?
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67%Of people assume
that packaging
ISN’T recyclable if
they don’t see a
claim on the
package.
Carton Council, 2016
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82%
86%
Of people
learn from
How2Recycle.
Have a more
positive
impression of
the brand
Survey at how2recycle.info, 2018.
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Not Yet RecycledReduces contamination
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How2Recycle distinguishes between lookalike packages
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How2Recycle
helps improve
packaging design
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How2Compost
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Behind every How2Recycle label is a custom recyclability assessment.
RECYCLABILITY
ICONIndicates the
recyclability of the
packaging component
SPECIAL
INSTRUCTIONSTells consumer how to
prepare component for
recycling
HOW2RECYCLE
WEBSITEProvides information
on the label &
additional recycling
information
PACKAGING
COMPONENTThe specific part of the
package referenced by
the label
PACKAGING
MATERIALIdentifies the material
type of packaging
component
Example for cereal box
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How2Recycle®
Member PlatformTrack.
Measure.
Improve.
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In the last four months, How2Recycle has made over 2600 specific design recommendations to its members to improve packaging recyclability.
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5 Elements of the Recycling System
Consumer EngagementEnd Markets Reprocessing Sortation Collection
Strengthen each element of the
recycling steam to create valuable
and reliable manufacturing feedstock.